Creative Strategist (Women's Health)

📌 Core Information

🔹 Job Title: Creative Strategist (Women's Health)

🔹 Company: Menopause Care (MANUAL family)

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time, Hybrid (2 days in the office)

🔹 Category: Marketing & Advertising

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic content plans for social ads
• Leveraging data-driven insights to understand audience preferences and behaviors
• Overseeing the production of ad content, including copy, visuals, and video concepts
• Optimizing ad performance through A/B testing and refining messaging, visuals, and formats
• Collaborating with internal teams to ensure content alignment and coherence across all touchpoints

ASSUMPTION: This role requires a strong understanding of digital marketing, social platforms, and a knack for crafting narratives that captivate and motivate audiences. It also demands an analytical mindset to interpret campaign performance data and refine creative thinking accordingly.

📋 Key Responsibilities

✅ Campaign Strategy Development: Collaborate with performance and production teams to develop and execute strategic content plans for social ads, focused on engaging target demographics and achieving conversion goals.

✅ Audience Insight and Research: Leverage data-driven insights to understand audience preferences, needs, and behaviors on social platforms, shaping campaign direction accordingly.

✅ Content Creation: Working closely with our in-house production team, oversee the production of ad content, including copy, visuals, and video concepts, that aligns with our brand identity and speaks to our audience effectively.

✅ Optimisation and Testing: Develop and implement A/B testing frameworks to optimise ad performance, continually refining messaging, visuals, and formats to improve reach, engagement, and conversion.

✅ Performance Analysis: Regularly review and analyse performance metrics to gauge ad effectiveness and provide insights and recommendations for future campaigns.

✅ Brand Alignment: Ensure all ad content is on-brand and aligns with MANUAL’s core messaging and values, helping to maintain a consistent voice across all Meta adverts.

✅ Trend Monitoring: Stay abreast of industry trends, emerging technologies, and social media innovations, leveraging insights to inform content strategy, execution, and overall channel tracking.

✅ Cross-functional Collaboration: Collaborate closely with internal teams, including marketing, design, and copy, to ensure content alignment and coherence across all touchpoints.

ASSUMPTION: This role requires strong communication and collaboration skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience as a Content Strategist, ideally with a background in Meta ads or other social platforms.

Required Skills:

• Excellent copywriting skills with a talent for concise, persuasive messaging
• Analytical mindset with the ability to interpret campaign performance data
• Ability to work collaboratively across teams in a fast-paced environment
• Familiarity with the health and wellness category is a plus

Preferred Skills:

• Experience with Meta ad platform and other social media advertising tools
• Knowledge of A/B testing and optimization strategies
• Fluency in English

ASSUMPTION: While not explicitly stated, proficiency in English is assumed to be required for this role due to the nature of the responsibilities and the company's target audience.

💰 Compensation & Benefits

Salary Range: £50,000 - £60,000 per year (based on experience)

Benefits:

• Generous stock option plan
• £400 per year learning and development budget with Learnerbly
• Wellness and gym benefit with Gympass
• Annual company retreat
• 25 days holidays and generous parental leave & flexible working policies
• Private healthcare plan

Working Hours: Full-time, 40 hours per week, with flexible working hours and a hybrid work arrangement (2 days in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The benefits listed are assumed to be comprehensive and competitive for a company of this size in the healthtech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Healthtech, focusing on women's health and wellness

Company Size: Medium (201-500 employees)

Founded: 2018

Company Description:

• MANUAL delivers healthcare at scale through its comprehensive digital clinic
• Focuses on extending healthy years of life for a large part of the population in the UK, Brazil, and beyond
• Offers a range of services, including diagnostics, custom medications, doctor specialist services, behavioral change, and fully vertically integrated management of the treatment journey

Company Specialties:

• Digital health clinic
• Women's health and wellness
• Healthtech innovation

Company Website: https://www.manual.co/

ASSUMPTION: MANUAL is a fast-growing healthtech company focused on improving women's health and wellness through innovative digital solutions. They offer a comprehensive range of services and are committed to destigmatizing how people approach their health.

📊 Role Analysis

Career Level: Mid-level, with opportunities for progression and ownership of goals

Reporting Structure: This role reports directly to the Marketing Director and works closely with the Performance Marketing Lead and Production Team

Work Arrangement: Hybrid, with 2 days in the office per week

Growth Opportunities:

• Progression to a senior role within the marketing team
• Expansion of responsibilities as the company grows and enters new markets
• Potential to work on multiple brands within the MANUAL family

ASSUMPTION: This role offers significant growth opportunities as the company continues to expand and enter new markets. Successful candidates will have the chance to grow with the company and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with sharp and motivated co-workers

Office Location(s): London Bridge, London

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry
• London Bridge is a central location with easy access to public transportation and amenities
• The office is close to the River Thames and offers views of iconic London landmarks

Work Schedule: Full-time, 40 hours per week, with flexible working hours and a hybrid work arrangement (2 days in the office)

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility. The London Bridge location provides easy access to public transportation and a wide range of amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Marketing Director and Performance Marketing Lead
• Case study or portfolio presentation (if applicable)
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Candidates' understanding of the role and its responsibilities
• Candidates' strategic thinking and creative problem-solving skills
• Candidates' ability to work collaboratively and effectively with various teams
• Candidates' cultural fit with the company's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous work that demonstrate your creative strategy and execution skills
• Research the company and its mission to show your enthusiasm and alignment with their values
• Practice common interview questions and prepare thoughtful questions to ask the interviewer

ATS Keywords: Meta ads, social media advertising, content strategy, digital marketing, A/B testing, healthtech, women's health, wellness

ASSUMPTION: The interview process is designed to assess candidates' skills, experiences, and cultural fit for the role. Successful candidates will demonstrate a strong understanding of digital marketing, creative strategy, and a passion for improving women's health and wellness.

🛠️ Tools & Technologies

• Meta ad platform
• Social media advertising tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Facebook Pixel)
• Project management tools (e.g., Asana, Trello, Jira)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite, Google Docs)

ASSUMPTION: This role requires proficiency in social media advertising tools, analytics tools, and project management tools. Familiarity with design and content creation tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Always prioritize the needs and well-being of our patients
• Innovative: Continuously seek new ways to improve and disrupt the status quo
• Collaborative: Work together to achieve our shared mission
• Empathetic: Understand and connect with our patients on a personal level
• Ambitious: Strive for excellence in all that we do

Work Style:

• Fast-paced and dynamic, with a focus on results and continuous improvement
• Collaborative and supportive, with a strong emphasis on teamwork and communication
• Flexible and adaptable, with a willingness to take on new challenges and responsibilities
• Data-driven and analytical, with a focus on informed decision-making and optimization

Self-Assessment Questions:

• Do you have a deep understanding of digital marketing and social media advertising?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a passion for improving women's health and wellness?
• Are you able to balance strategic thinking with creative execution?
• Do you thrive in a data-driven, results-oriented work environment?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with the company's values and work style. They will be passionate about improving women's health and wellness and have a deep understanding of digital marketing and social media advertising.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Keeping up with industry trends and algorithm changes on social media platforms
• Balancing creative innovation with data-driven optimization
• Collaborating effectively with various teams and stakeholders
• Adapting to a fast-paced, growing company environment

ASSUMPTION: These challenges are inherent to the role and require strong time management, organizational skills, and the ability to work effectively in a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• This role is unique in its focus on women's health and wellness within the healthtech industry
• Similar roles in other industries may have a broader focus or different target audiences
• Career progression in this role may involve expanding responsibilities as the company grows and enters new markets

ASSUMPTION: While there may be similar roles in other industries, this role is unique in its focus on women's health and wellness within the healthtech industry. Successful candidates will have the opportunity to grow with the company and take on more responsibilities as it expands.

📝 Sample Projects

• Developing a social media advertising campaign to raise awareness of menopause symptoms and treatments
• Creating targeted ad content to engage specific demographic groups (e.g., age, location, interests)
• Optimizing ad performance through A/B testing and refining messaging, visuals, and formats
• Collaborating with the production team to create engaging video content for social media advertising

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role. Successful candidates will have experience in similar projects and a strong understanding of digital marketing, social media advertising, and creative strategy.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the women's health industry, and how does this role address them?
• How does this role collaborate with other teams, such as design, copy, and marketing?
• What opportunities are there for growth and progression within this role and the company?
• How does the company support work-life balance and employee well-being?
• What are the company's plans for expansion and growth in the coming years?

ASSUMPTION: These questions are designed to provide insight into the role, the company, and the work environment. They will help candidates assess their fit for the role and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous work that demonstrate your creative strategy and execution skills
• Research the company and its mission to show your enthusiasm and alignment with their values
• Practice common interview questions and prepare thoughtful questions to ask the interviewer
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.