📌 Core Information
🔹 Job Title: Creative Strategy Analyst
🔹 Company: GrapevineAI
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Media Production
🔹 Date Posted: May 13, 2025
🚀 Job Overview
Key aspects of this role include:
1. Creative Direction: Manage campaign direction for multiple, high-priority clients, ensuring compelling visual and written content that drives Meta performance.
2. Content Ideation & Optimization: Develop net new campaigns and optimize existing ones to improve performance, with a strong focus on consumer insights and market trends.
3. Collaboration: Work cross-functionally with Brand Success and Graphic Design teams to deliver high-quality content that meets client needs.
4. Analytics-driven: Use data to optimize creative and content performance post-launch, iterating on new creative ideas and landing page optimizations.
5. Fast-paced Environment: Thrive in a dynamic startup environment where change, ambiguity, and action orientation are the norms.
ASSUMPTION: This role requires a highly strategic, consumer-obsessed individual with a strong creative mindset and a passion for producing effective content that sells.
📋 Key Responsibilities
✅ Campaign Management: End-to-end ownership of creative and content performance, including ideation, brief preparation, and optimization.
✅ Content Creation: Develop engaging creative briefs that guide designers in executing compelling videos and static ads, ensuring they align with brand guidelines and maintain an authentic voice.
✅ Ad Copy & Text Overlay: Ownership of direct-response optimized ad copy (Primary text) for Meta ads and creation of snappy and compelling ad text overlay.
✅ Analytics & Optimization: Use analytics to optimize creative and content performance post-launch, helping ideate on new creative iterations and optimizing advertorial landing pages hosted on Grapevine’s publisher sites to increase conversion.
✅ Cross-functional Collaboration: Work closely with Brand Success and Graphic Design teams to deliver high-quality content that meets client needs.
ASSUMPTION: Success in this role requires a strong understanding of the DTC/e-commerce space, with a keen sense of what consumers are looking for and the ability to deliver a point with a punch.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience:
* 1-3 years experience across visual content (video and photo) in the DTC/e-commerce space
* Experience with video content: storyboarding, call-to-actions, hooks
* Experience with image editing software (e.g., Figma, Canva)
* Experience with video editing software (e.g., CapCut, Adobe Premiere)
* Experience working in a task management platform (e.g., Asana, Monday) is strongly preferred
Required Skills:
* Strong project management skills, with the ability to successfully manage multiple projects/deadlines simultaneously in a fast-paced environment
* Impeccable communication skills, with the ability to distill and convey information in a compelling manner and strong attention to detail
* Proficiency in video and image editing software, with a strong focus on visual storytelling
* Experience working with brand guidelines and maintaining an authentic voice
* Strong analytical skills, with the ability to optimize creative and content performance using data-driven insights
Preferred Skills:
* Experience with direct-response optimized advertorials
* Familiarity with Meta ad platform and best practices
* Knowledge of the wellness, beauty, pet care, apparel, and CPG industries
ASSUMPTION: Candidates should have a strong portfolio showcasing their creative and content skills, with a focus on visual storytelling and consumer insights.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on experience and industry standards for similar roles in New York City)
Benefits:
* Competitive salary with bonus and equity
* 100% Medical, Dental, and Vision personal coverage
* 401(K) with match
* Regular team events and offsites
* Generous PTO
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in New York City. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production, focusing on content marketing and whitelisting for DTC brands
Company Size: 11-50 employees (startup environment)
Founded: 2023, with a mission to enable growth marketers to turn their concepts into campaigns as easily as hailing an Uber
Company Description:
* GrapevineAI is a startup that brands and growth marketers trust to deliver high-performing, ready-made creator content to run on social platforms.
* The company has raised $3M and is headquartered in New York City, with a focus on enabling growth marketers to turn their concepts into campaigns as easily as hailing an Uber.
Company Specialties:
* Content marketing and whitelisting
Company Website:
GrapevineAI
ASSUMPTION: GrapevineAI's startup environment offers a dynamic and fast-paced work culture, with ample opportunities for growth and learning.
📊 Role Analysis
Career Level: Early-career to mid-level, with opportunities for growth and advancement within the creative strategy team and the company as a whole
Reporting Structure: This role reports directly to the Creative Strategy Manager, with opportunities for cross-functional collaboration with other teams, such as Brand Success and Graphic Design
Work Arrangement: On-site, with flexibility for remote work as needed. The role requires frequent collaboration with team members and clients, making an on-site presence beneficial for building strong relationships and fostering a creative work environment.
Growth Opportunities:
* Advancement within the creative strategy team, potentially leading to a management role
* Cross-functional opportunities within GrapevineAI, such as moving into a brand success or graphic design role
* External growth opportunities, as the company expands its client base and enters new markets
ASSUMPTION: Success in this role can lead to various growth opportunities, both within the creative strategy team and across other departments within GrapevineAI.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative workspace in New York City
Office Location(s): 33 Irving Pl, New York, NY 10003, US
Geographic Context:
* New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and networking opportunities.
* The office is conveniently located in the Flatiron District, with easy access to public transportation and nearby amenities.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed. The role requires occasional evening and weekend work to meet project deadlines and client needs.
ASSUMPTION: The on-site work environment at GrapevineAI fosters collaboration, creativity, and a strong sense of team spirit, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
1. Submission of application through the provided link
2. Phone or video screening with the hiring manager or a member of the HR team
3. In-depth interview with the creative strategy team, focusing on creative portfolio and problem-solving skills
4. Final interview with the creative strategy manager and/or other senior team members
Key Assessment Areas:
* Creative portfolio and content creation skills
* Problem-solving abilities and strategic thinking
* Cultural fit and alignment with GrapevineAI's values and work environment
* Communication and collaboration skills, with a strong focus on visual storytelling
Application Tips:
* Tailor your resume and cover letter to highlight your creative and content skills, with a focus on visual storytelling and consumer insights.
* Prepare a strong portfolio showcasing your creative and content skills, with a focus on visual storytelling and consumer insights.
* Practice common interview questions and be prepared to discuss your creative process and problem-solving approach.
ATS Keywords: Creative Strategy, Content Creation, Video Editing, Image Editing, Project Management, Collaboration, Consumer Insights, Brand Guidelines, Analytics, Entrepreneurial Mindset, A/B Testing, Direct-response Optimization, Advertorials, Meta Ads
ASSUMPTION: The interview process at GrapevineAI focuses on assessing candidates' creative and problem-solving skills, with a strong emphasis on cultural fit and alignment with the company's values and work environment.
🛠️ Tools & Technologies
* Video editing software (e.g., CapCut, Adobe Premiere)
* Image editing software (e.g., Figma, Canva)
* Task management platform (e.g., Asana, Monday)
* Analytics tools (e.g., Google Analytics, Facebook Insights)
* Meta Ads platform
ASSUMPTION: The tools and technologies listed are not exhaustive, and candidates should be prepared to work with additional software and platforms as needed.
👔 Cultural Fit Considerations
Company Values:
* Performance-driven: We prioritize results and continuously strive to improve our content and processes.
* Collaborative: We work together to achieve our goals, fostering a culture of open communication and teamwork.
* Creative: We encourage innovation and experimentation, pushing the boundaries of what's possible in content creation.
* Consumer-focused: We prioritize understanding and meeting the needs of our clients' target audiences, ensuring our content resonates with consumers.
Work Style:
* Fast-paced: We operate in a dynamic and fast-changing environment, requiring adaptability and a strong work ethic.
* Data-driven: We use data to inform our creative and content decisions, continuously optimizing our performance.
* Collaborative: We work closely with our clients and internal teams to deliver high-quality content that meets their needs.
Self-Assessment Questions:
* How do you ensure that your creative work aligns with a specific brand's guidelines while maintaining an authentic and trustworthy voice?
* How do you approach A/B testing and optimization in your content creation process?
* How do you balance creativity and data-driven decision-making in your content strategy?
ASSUMPTION: Candidates should be prepared to discuss their alignment with GrapevineAI's values and work style, with a focus on their creative process and problem-solving approach.
⚠️ Potential Challenges
* Working in a fast-paced startup environment, with frequent changes and tight deadlines
* Managing multiple high-priority client campaigns simultaneously, requiring strong project management and time management skills
* Collaborating with diverse teams and stakeholders, with varying communication styles and expectations
* Balancing creative and analytical responsibilities, with a strong focus on data-driven decision-making and optimization
ASSUMPTION: Success in this role requires strong project management, communication, and collaboration skills, with a keen ability to balance creative and analytical responsibilities.
📈 Similar Roles Comparison
* Creative Strategist vs. Creative Strategy Analyst:
+ The Creative Strategist role focuses more on high-level strategy and client relationships, while the Creative Strategy Analyst role is more focused on day-to-day campaign management and content creation.
+ The Creative Strategist role may require more experience and a broader understanding of the market, while the Creative Strategy Analyst role requires strong creative and content skills.
* Industry-specific context:
+ The DTC/e-commerce industry is highly competitive, with a strong focus on performance and optimization.
+ Success in this role requires a deep understanding of the DTC/e-commerce landscape, with a keen sense of market trends and consumer behavior.
ASSUMPTION: Candidates should be prepared to discuss the differences between the Creative Strategist and Creative Strategy Analyst roles, with a focus on their alignment with the specific responsibilities and requirements of this position.
📝 Sample Projects
* Developing a comprehensive creative brief for a new product launch campaign, including scripts, hooks, and shot lists for static and video content, with a strong focus on brand guidelines and consumer insights.
* Optimizing an existing advertorial landing page to increase conversion, with a data-driven approach to A/B testing and optimization.
* Creating a compelling ad text overlay for a Meta ad campaign, with a strong focus on direct-response optimization and consumer engagement.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects, with a focus on their creative process and problem-solving approach.
❓ Key Questions to Ask During Interview
* What are the most significant challenges facing the creative strategy team in the next 12 months, and how can this role help address them?
* How does GrapevineAI approach A/B testing and optimization in content creation, and how can this role contribute to that process?
* What are the most important qualities and skills you're looking for in a candidate for this role, and how do you envision this role growing and evolving within the company?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions about the role, the team, and the company, demonstrating their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link:
GrapevineAI Job Application
2. Tailor your resume and cover letter to highlight your creative and content skills, with a focus on visual storytelling and consumer insights.
3. Prepare a strong portfolio showcasing your creative and content skills, with a focus on visual storytelling and consumer insights.
4. Practice common interview questions and be prepared to discuss your creative process and problem-solving approach.
5. Follow up with the hiring manager or HR team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
