📌 Core Information
🔹 Job Title: Creative Strategy Coordinator
🔹 Company: Vidsy
🔹 Location: New York, United States
🔹 Job Type: Full Time
🔹 Category: Internet Publishing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Virtual-First)
🚀 Job Overview
Key aspects of this role include:
- Supporting and collaborating with Creative Strategists to develop innovative proposals
- Partnering with creative, sales, and account management teams to ensure excellent client experience
- Working closely with teams to inspire creative excellence and drive growth
- Gaining hands-on experience and contributing to projects from day one
ASSUMPTION: This role requires strong organizational skills, excellent communication, and a passion for understanding audience behaviors to succeed.
📋 Key Responsibilities
✅ Supporting and working closely with Creative Strategists to develop and deliver innovative, creative, and strategic proposals to clients
✅ Partnering with the creative team to inspire them to deliver creative excellence
✅ Partnering with sales and account management to ensure clients receive the best Vidsy experience
✅ Working across multiple clients and managing multiple projects simultaneously
ASSUMPTION: This role involves a high level of collaboration and requires strong project management skills to balance multiple client needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field (or equivalent experience)
Experience: 1-3+ years (or equivalent) experience within a strategy, creative, or planning role
Required Skills:
- Experience and interest in working within the social and content space
- A passion for understanding audience behaviors, finding insights, and translating them into excellent creative
- Strong organization skills and ability to work across multiple clients
- Excellent listening, communication, and presentation skills
Preferred Skills:
- Experience working closely with creative, sales, and account teams
- Familiarity with the end-to-end creative process, from concept to delivery
ASSUMPTION: While not explicitly stated, a strong understanding of the digital marketing landscape and video advertising would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 a year
Benefits:
- Competitive Salary
- Share Options
- 401k
- Healthcare
- Flexibility First (virtual-first hybrid approach)
- Generous Time Off
- Remote Flexibility (up to 4 weeks away from the hub per year)
- Volunteer Day (paid day off annually to support a cause)
- Wellbeing Focus (access to wellness programs and Employee Assistance Program)
- Eco Impact (carbon footprint offset through Ecologi partnership)
Working Hours: Full-time position with standard business hours, but flexibility is offered through the hybrid work arrangement.
ASSUMPTION: The salary range provided is competitive for the role, experience level, and location. However, it is always recommended to research industry standards and consider negotiating based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Publishing, focusing on video advertising and creative community building
Company Size: 51-200 employees, offering a mid-sized company experience with opportunities for growth and collaboration
Founded: 2015, with a history of growth and expansion in the digital marketing space
Company Description:
- Vidsy helps global brands achieve business goals with effective video ads, created efficiently and consistently for digital
- Combines technology, a global creator community, and unique creative strategies to deliver best-in-class video ad campaigns
- Global creative partner of major platforms such as Meta, Google, YouTube, Snapchat, Pinterest, Twitter, TikTok, and Quibi
Company Specialties:
- Short Form Video
- Digital Marketing
- Creative Community
- Native Advertising
- Mobile Video
- Social Media Platforms (Instagram, Snapchat, Facebook, etc.)
- AdTech
- StartUp Environment
Company Website: https://www.vidsy.co
ASSUMPTION: Vidsy's focus on creativity, technology, and community makes it an attractive option for candidates interested in the digital marketing and video advertising spaces.
📊 Role Analysis
Career Level: Mid-level, offering opportunities for growth and development within the creative strategy team
Reporting Structure: Reports directly to Jenn, VP of Creative Strategy & Advocacy, who has been with Vidsy since 2021 and has built the NYC Creative Strategy team from the ground up
Work Arrangement: Hybrid 'Virtual-First' approach, requiring new team members to be based locally to their regional hub from day one but offering flexibility to access office space as needed
Growth Opportunities:
- Learning from an experienced team and developing existing knowledge
- Gaining hands-on experience and contributing to projects from day one
- Potential for career progression within the creative strategy team or broader organization
ASSUMPTION: This role offers a unique opportunity to work closely with experienced team members and contribute to projects from an early stage, fostering personal and professional growth.
🌍 Location & Work Environment
Office Type: Hybrid, with a virtual-first approach and office space available for use as needed
Office Location(s): 79 Madison Ave, 2nd Floor, Unit 230, New York, New York 10016, US
Geographic Context:
- New York, United States
- Diverse and vibrant city with a thriving digital marketing industry
- Access to cultural attractions, networking events, and professional development opportunities
Work Schedule: Standard business hours, with flexibility offered through the hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility, catering to individual preferences and productivity needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and team members
- Final interview with the VP of Creative Strategy & Advocacy
Key Assessment Areas:
- Understanding of audience behaviors and creative strategy
- Communication and presentation skills
- Organization and project management abilities
- Cultural fit and alignment with Vidsy's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of audience behaviors and creative strategy through examples
- Prepare questions that showcase your interest in the role and company
ATS Keywords: Creative Strategy, Social Media, Content Creation, Audience Insights, Communication, Presentation, Organization, Collaboration, Vidsy
ASSUMPTION: Vidsy's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on understanding audience behaviors and creative strategy.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Presentation software (e.g., PowerPoint, Google Slides)
- Video editing and creation tools (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
- Social media platforms (e.g., Facebook, Instagram, Snapchat, TikTok)
ASSUMPTION: Familiarity with project management tools, presentation software, and video editing tools is essential for this role, while knowledge of social media platforms is beneficial.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Community
- Integrity
- Excellence
- Growth
Work Style:
- Collaborative
- Adaptable
- Results-driven
- Innovative
- Passionate about understanding audience behaviors
Self-Assessment Questions:
- How do you approach understanding audience behaviors and translating insights into creative strategies?
- Can you provide an example of a time when you managed multiple projects simultaneously and ensured excellent client experience?
- How do you balance creativity and data-driven decision-making in your work?
ASSUMPTION: Vidsy values candidates who are creative, collaborative, adaptable, and passionate about understanding audience behaviors, as these qualities are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously, requiring strong organizational skills and time management
- Balancing creativity and data-driven decision-making, necessitating a strong understanding of both aspects
- Working in a fast-paced, dynamic environment, which may require adaptability and flexibility
- Collaborating with diverse teams, potentially requiring strong communication and interpersonal skills
ASSUMPTION: These challenges can be overcome by leveraging strong organizational skills, adaptability, and effective communication, making them manageable for the right candidate.
📈 Similar Roles Comparison
- Unlike other strategy roles, this position focuses on creative strategy within the social and content space, requiring a unique blend of skills and experience
- Vidsy's global presence and partnerships with major platforms offer opportunities for international collaboration and exposure
- This role offers a clear career path for growth and development within the creative strategy team or broader organization
ASSUMPTION: This role stands out due to its focus on creative strategy within the social and content space, offering a unique opportunity for candidates interested in this specific area of digital marketing.
📝 Sample Projects
- Developing a creative strategy for a global brand's video ad campaign, targeting multiple social media platforms
- Collaborating with the creative team to inspire innovative video content ideas, based on audience insights and trends
- Managing a project from concept to delivery, ensuring excellent client experience and meeting project objectives
ASSUMPTION: These sample projects highlight the creative, collaborative, and project management aspects of the role, showcasing the diverse responsibilities and skills required for success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the creative strategy team?
- How does Vidsy support the growth and development of its employees, particularly in this role?
- Can you provide an example of a successful creative strategy campaign and the role this position played in its execution?
- How does Vidsy measure the success of its creative strategy campaigns, and what metrics are most important?
- What is the company culture like, and how does it support collaboration and innovation?
ASSUMPTION: These questions are designed to provide insight into the role, team dynamics, company culture, and growth opportunities, helping candidates make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for interviews by researching Vidsy, understanding audience behaviors, and practicing your presentation skills
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
