Creative & Strategy Lead

📌 Core Information

🔹 Job Title: Creative & Strategy Lead

🔹 Company: Guzman y Gomez

🔹 Location: Surry Hills, New South Wales, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (1 day remote per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-million dollar media campaigns, activations, and events
• Collaborating cross-functionally with marketing, restaurant ops, digital teams, and partners
• Pushing the brand in bold directions while staying true to GYG values, brand, and DNA
• Managing creative output and inspiring teams to deliver brand experiences that people care about
• Working alongside the design and videography lead to build world-class creative that cuts through the noise

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and collaboration to drive brand campaigns and experiences that resonate with customers and align with GYG's unique culture.

📋 Key Responsibilities

✅ Developing and executing integrated marketing campaigns across multiple channels

✅ Collaborating with cross-functional teams to bring brand campaigns and experiences to life

✅ Managing creative output and inspiring teams to deliver impactful brand experiences

✅ End-to-end campaign development, from strategy to production and execution

✅ Working alongside design and videography leads to build world-class creative that stands out

ASSUMPTION: This role requires a strong understanding of the creative process, from concept development to execution, as well as the ability to manage projects and teams to deliver results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 5+ years of experience in agency-side, publisher-side, or in-house roles, leading major campaigns across multiple channels

Required Skills:

• Killer creative thinking and concept development
• Experience with integrated campaigns
• Excellent deck and presentation skills
• Clear, creative copywriting chops
• Visual direction and brand storytelling
• Brief writing (and receiving) and stakeholder wrangling
• Finger on the pulse of trends, culture, and food
• Strong eye for detail
• Ability to become a brand custodian and help guide other teams to stay "on brand"

Preferred Skills:

• Experience in QSR, FMCG, or a fast-paced retail environment
• Event marketing or sports sponsorship experience
• Design or content production skills
• Strong meme game

ASSUMPTION: Candidates should have a proven track record of leading successful marketing campaigns and a strong portfolio demonstrating their creative thinking and execution skills.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Australia, the estimated salary range for this position is AU$120,000 - AU$160,000 per year.

Benefits:

• Love Ya Leave (5 weeks annual leave)
• Short Term Bonus Incentive Program (Annual)
• Long Term Incentive Program (After 1 year tenure)
• Annual GYG Gift Card
• Flexible Work from Home (1 day per week)
• Lots of exclusive GYG merch + uniform
• Mobile phone allowance
• Annual Summits and Events
• Employee Referral Program
• Frequent Travel
• Training and development budget
• Professional Career development
• Training and use of state-of-the-art Mar/tech platforms
• GYG Photography Studio (Best in class equipment)
• GYG Recording Studio
• Modern state-of-the-art offices/technology and platforms (choice of device Mac/PC)
• Monthly/Quarterly Recognition programs
• Interstate offices in NSW, QLD, VIC
• Access to GYG’s state-of-the-art test kitchen
• Rooftop leisure/lunch/rest space
• Barista Coffee Machine (& barista training if you are keen!)
• Margarita Fridays & GYG Tram Day
• Open plan office with optional stand up desks
• Free Food drops from our test kitchen
• Annual Yellow Heart Awards
• Monthly massages
• Free Soft drinks/mineral water in office
• Snacks/Fruit drops
• GYG brekkie and lunch drops

Working Hours: Full-time position with flexible work arrangements (1 day remote per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be updated based on company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Guzman y Gomez operates in the fast-casual restaurant industry, focusing on Mexican-inspired cuisine made with real, clean ingredients.

Company Size: Guzman y Gomez is a mid-sized company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Guzman y Gomez was founded in 2006 and has since expanded to over 100 restaurants across Australia, with a strong focus on culture, community, and creativity.

Company Description:

• Guzman y Gomez is a fast-casual restaurant chain that specializes in Mexican-inspired cuisine made with real, clean ingredients
• The company is known for its bold and creative approach to marketing and branding, with a strong focus on culture, community, and creativity
• Guzman y Gomez is committed to reinventing fast food by providing high-quality, delicious food that customers love

Company Specialties:

• Fast-casual dining
• Mexican-inspired cuisine
• Creative marketing and branding
• Community engagement
• Cultural events and activations

Company Website: http://www.gyg.com.au

ASSUMPTION: Guzman y Gomez is a dynamic and innovative company that values creativity, culture, and community. Candidates should be prepared to bring their unique perspective and ideas to the table.

📊 Role Analysis

Career Level: This role is a senior-level position within the marketing department, reporting directly to the Head of Creative and Strategy.

Reporting Structure: The Creative & Strategy Lead will manage creative output and inspire teams to deliver impactful brand experiences, working closely with marketing, restaurant ops, digital teams, and partners.

Work Arrangement: This role follows a hybrid work arrangement, with one day of remote work per week.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on high-profile campaigns and events
• Chance to make a significant impact on the brand's creative direction and strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and make a lasting impact on the brand's creative direction and strategy.

🌍 Location & Work Environment

Office Type: Modern, state-of-the-art offices with open plan layouts, optional stand-up desks, and a rooftop leisure/lunch/rest space.

Office Location(s): Surry Hills, New South Wales, Australia (with additional offices in Fortitude Valley, Queensland)

Geographic Context:

• Surry Hills is a vibrant and creative neighborhood in Sydney, known for its bustling food scene, cultural events, and close proximity to the city center
• The office is conveniently located near public transportation, with easy access to buses and trains
• The area offers a wide range of dining, entertainment, and shopping options, with numerous cafes, restaurants, and bars within walking distance

Work Schedule: Full-time position with flexible work arrangements (1 day remote per week)

ASSUMPTION: The office environment at Guzman y Gomez is dynamic, creative, and collaborative, with a strong focus on culture, community, and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Head of Creative and Strategy
• Background check and reference check
• Job offer

Key Assessment Areas:

• Creativity and strategic thinking
• Campaign development and execution skills
• Collaboration and teamwork
• Presentation and communication skills
• Alignment with GYG values and brand DNA

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or examples of your creative work, demonstrating your ability to develop and execute successful marketing campaigns
• Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and collaboration
• Research Guzman y Gomez's brand, values, and culture to show your enthusiasm and understanding of the company

ATS Keywords: Integrated marketing campaigns, brand strategy, creative direction, campaign development, event marketing, sports sponsorships, cross-functional collaboration, marketing leadership

ASSUMPTION: The interview process at Guzman y Gomez is designed to assess candidates' creativity, strategic thinking, and cultural fit, with a strong emphasis on collaboration and teamwork.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Jira)
• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Marketing automation tools (e.g., Mailchimp, HubSpot, Marketo)

ASSUMPTION: Candidates should be proficient in using industry-standard marketing and creative tools, with a strong understanding of how to leverage these tools to develop and execute successful campaigns.

👔 Cultural Fit Considerations

Company Values:

• It's All About the Food: Guzman y Gomez is passionate about creating delicious food out of real ingredients, with a focus on Mexican-inspired cuisine that is clean, fresh, and full of flavor.
• Make Every Customer Love Us: The company strives to create memorable experiences that make customers feel something, ideally hungry, and keep them coming back for more.
• Got Your Back: Guzman y Gomez is a team-first crew that supports its people, pitches in when needed, and celebrates wins together.
• Be Real: The company values authenticity, groundedness, and comfort in bringing your whole self to the job.
• It's Up to Us: Guzman y Gomez encourages ownership, initiative, and not waiting around for someone else to make it happen.

Work Style:

• Creative and collaborative
• Fast-paced and dynamic
• Focused on culture, community, and creativity
• Committed to reinventing fast food and providing high-quality, delicious food that customers love

Self-Assessment Questions:

• How do you align with Guzman y Gomez's values, particularly "It's All About the Food" and "Make Every Customer Love Us"?
• How comfortable are you working in a fast-paced, dynamic environment where creativity and collaboration are essential?
• How do you approach taking ownership and initiative in your work, as emphasized in the value "It's Up to Us"?

ASSUMPTION: Candidates should be able to demonstrate a strong understanding of Guzman y Gomez's values and how their personal work style aligns with the company's culture and environment.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and attention to detail
• Working in a fast-paced environment with tight deadlines and changing priorities
• Collaborating with cross-functional teams, requiring strong communication and interpersonal skills
• Adapting to a hybrid work arrangement, balancing remote and on-site work effectively
• Developing and executing campaigns that resonate with customers and align with GYG's unique brand and DNA

ASSUMPTION: Candidates should be prepared to face these challenges head-on, leveraging their creativity, strategic thinking, and strong work ethic to deliver successful campaigns and experiences.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on creativity and cultural relevance, with a unique emphasis on Mexican-inspired cuisine and community engagement
• Guzman y Gomez's fast-casual dining concept allows for more flexibility and innovation in marketing and branding strategies compared to traditional quick-service restaurants
• Career paths in this role may include progression into leadership positions within the marketing department, with opportunities to shape the brand's creative direction and strategy

ASSUMPTION: This role offers a unique blend of creativity, culture, and community engagement, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new menu item, incorporating social media, influencer partnerships, and in-restaurant promotions
• Creating a brand activation for a major sports sponsorship, combining creative storytelling, event planning, and community engagement
• Designing and implementing a local area marketing (LAM) campaign to drive foot traffic and increase sales in a specific region

ASSUMPTION: These sample projects demonstrate the creative and strategic thinking required to develop and execute successful marketing campaigns that resonate with customers and align with GYG's unique brand and DNA.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Guzman y Gomez, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics within the marketing department, and how this role will collaborate with other teams?
• How does Guzman y Gomez approach measuring the success of marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Guzman y Gomez support the professional development and growth of its employees, particularly in marketing and creative roles?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's culture, priorities, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your creative work, demonstrating your ability to develop and execute successful marketing campaigns
• Research Guzman y Gomez's brand, values, and culture to show your enthusiasm and understanding of the company
• Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and collaboration
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.