Creative Strategy Lead

📌 Core Information

🔹 Job Title: Creative Strategy Lead

🔹 Company: Probo

🔹 Location: Gurugram, Haryana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving high-impact advertising campaigns across digital platforms
• Collaborating with cross-functional teams to implement data-backed creative strategies
• Hypothesizing insights and crafting compelling storylines for ads
• Experimentation with creative strategies to enhance ad performance

ASSUMPTION: This role requires a balance of data-driven decision-making and creativity to optimize ad performance.

📋 Key Responsibilities

✅ Develop and execute creative strategies for advertising campaigns across platforms like Facebook, YouTube, and Instagram

✅ Collaborate with designers, video editors, and marketing teams to bring creative ideas to life

✅ Interpret data, user behavior, and engagement metrics to refine creative strategies

✅ Manage multiple experiments simultaneously and scale creative production

✅ Stay updated with industry trends and best practices in digital advertising

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 8-12 years of experience in creative strategy, content development, and digital advertising within startups or creative agencies

Required Skills:

• Strong understanding of performance marketing and the role of creatives in driving ad effectiveness
• Experience in conceptualizing, scripting, and developing ad creatives for digital platforms
• Ability to interpret data and user behavior to refine creative strategies
• Proficiency in tools like Google Analytics, Meta Ads Manager, YouTube Studio, and A/B testing frameworks
• Excellent communication and collaboration skills

Preferred Skills:

• Experience working on D2C brands, e-commerce, or high-growth consumer startups
• Exposure to AI-driven creative optimization and automation tools
• Background in copywriting, UX storytelling, or branding
• Ability to scale creative production and manage multiple experiments simultaneously

ASSUMPTION: Candidates with a strong portfolio showcasing successful ad campaigns and creative experiments will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for similar roles and experience levels)

Benefits:

• Health insurance and wellness programs
• Retirement savings plans
• Employee stock ownership plans
• Learning and development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:30 AM - 6:30 PM IST)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Probo is a leading online skill gaming platform building prediction markets for India, with a focus on sports, news, finance, and other topics

Company Size: Probo has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Probo was founded in 2019 and is backed by renowned investors like Fundamentum, Elevation, and Sequoia Capital

Company Description:

• Probo is India's leading online skill gaming platform, enabling users to express their opinions on various topics and enter into event contracts with other users
• The platform offers a unique opportunity for users to win rewards by predicting the outcomes of real-world events
• Probo is committed to making opinion trading simple, exciting, and rewarding for its users

Company Specialties:

• Online skill gaming
• Prediction markets
• Event contract trading
• User-generated content

Company Website: https://probo.in/

ASSUMPTION: Probo's focus on user-generated content and prediction markets sets it apart from traditional gaming platforms, offering unique opportunities for creative strategists.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence in driving advertising campaigns

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including designers, video editors, and marketing specialists

Work Arrangement: On-site, full-time position with standard office hours

Growth Opportunities:

• Potential to lead and mentor junior team members as the company grows
• Opportunities to expand creative strategies across new platforms and markets
• Career progression into leadership roles within the marketing department

ASSUMPTION: This role offers significant growth potential as Probo continues to expand its user base and market reach.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Gurugram, Haryana

Office Location(s): Probo's headquarters is located in Gurugram, with potential for remote work or hybrid arrangements in the future

Geographic Context:

• Gurugram is a major IT hub and one of India's fastest-growing cities, offering a vibrant work environment and ample opportunities for networking
• The city is well-connected by road, rail, and air, making it easily accessible from other major metropolitan areas in India
• Gurugram's thriving startup ecosystem provides ample opportunities for professional growth and development

Work Schedule: Standard office hours with flexibility for remote work or hybrid arrangements, as needed

ASSUMPTION: Probo's location in Gurugram offers a dynamic work environment with easy access to other major cities and a thriving startup ecosystem.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Creative challenge or case study presentation
• Final round interview with the Head of Marketing and other stakeholders

Key Assessment Areas:

• Creativity and innovation in advertising strategies
• Data-driven decision-making and analytical skills
• Collaboration and communication skills
• Alignment with Probo's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio showcasing your best work, with a focus on successful ad campaigns and creative experiments
• Be ready to discuss your creative process, data interpretation, and collaboration skills during the interview
• Research Probo's platform, target audience, and competition to demonstrate your understanding of the market

ATS Keywords: Creative strategy, digital advertising, performance marketing, ad creatives, data interpretation, consumer psychology, storytelling, collaboration, communication

ASSUMPTION: Probo's interview process is designed to assess candidates' creativity, data-driven decision-making, and cultural fit, with a focus on their ability to drive high-impact advertising campaigns.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• YouTube Studio
• A/B testing frameworks (e.g., Optimizely, Adobe Target)
• Motion graphics and video production software (e.g., Adobe After Effects, Premiere Pro)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Candidates should be proficient in using relevant tools and technologies to create, optimize, and analyze advertising campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing creativity and continuous learning
• User-centric: Focusing on user needs and preferences
• Collaboration: Working together to achieve common goals
• Integrity: Upholding ethical standards and transparency

Work Style:

• Data-driven: Making informed decisions based on data and analytics
• Collaborative: Working closely with cross-functional teams to achieve success
• Adaptable: Embracing change and continuous improvement
• User-focused: Prioritizing user needs and preferences in decision-making

Self-Assessment Questions:

• How do you stay updated with industry trends and best practices in digital advertising?
• Can you describe a time when you used data to inform a creative decision, and what was the outcome?
• How do you approach collaboration with designers, video editors, and other marketing specialists to bring creative ideas to life?

ASSUMPTION: Candidates who align with Probo's company values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple experiments simultaneously and scaling creative production
• Balancing data-driven decision-making with creativity and innovation
• Adapting to a fast-paced, dynamic work environment with a focus on continuous improvement
• Collaborating effectively with cross-functional teams to bring creative ideas to life

ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• Creative Strategist vs. Creative Director: This role focuses more on executing and optimizing advertising campaigns, while a Creative Director may have more oversight and leadership responsibilities
• Digital Marketing Specialist vs. Creative Strategist: This role requires a stronger focus on data-driven decision-making and creative strategy, while a Digital Marketing Specialist may have broader responsibilities for online marketing channels
• Career Path: This role can serve as a stepping stone to leadership positions within the marketing department, such as Marketing Manager or Head of Marketing

ASSUMPTION: Candidates should consider how this role aligns with their career goals and aspirations for professional growth within the marketing field.

📝 Sample Projects

• Developing and executing a successful advertising campaign for a new product launch
• Optimizing ad creatives based on user engagement and performance data
• Collaborating with designers and video editors to create compelling ad content for multiple platforms

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results in this role.

❓ Key Questions to Ask During Interview

• How does Probo approach A/B testing and optimization of ad creatives?
• Can you describe the team structure and dynamics within the marketing department?
• How does Probo foster a culture of innovation and continuous learning?
• What are the key performance indicators (KPIs) used to measure the success of advertising campaigns at Probo?
• How does Probo support the professional growth and development of its employees?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and Probo's company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best work, with a focus on successful ad campaigns and creative experiments
• Research Probo's platform, target audience, and competition to demonstrate your understanding of the market
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.