📌 Core Information
🔹 Job Title: Creative Strategy Lead
🔹 Company: Snap Inc.
🔹 Location: Los Angeles, California (with flexibility for New York, New York)
🔹 Job Type: Full-Time, Hybrid (4+ days in office)
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and managing a team of creative strategists
- Developing and delivering advertising campaigns for key brand partners
- Collaborating with cross-functional teams to drive vertical solutions
- Representing Snap at industry events and driving creative strategy for priority accounts
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of brand marketing and advertising.
📋 Key Responsibilities
✅ Lead, manage, and develop a team of creative strategists
✅ Ideate, create, and deliver world-class advertising campaigns
✅ Communicate with senior partners across brand and agency to understand their business goals
✅ Provide guidance and direction to creative strategists and manage the creative strategy for 1 or more priority accounts
✅ Work with Sales leadership to develop and implement long-term creative strategy against business objectives
✅ Collaborate with cross-functional team leads to drive vertical solutions
✅ Partner with regional creative strategy leads to implement processes and support career development of team members
✅ Represent your vertical or market at large client/agency industry events when necessary
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and team management, requiring strong organizational skills and the ability to balance multiple projects.
🎯 Required Qualifications
Education: BA in Marketing, communications, business management, a related area of study or equivalent experience
Experience: 8+ years of experience in brand marketing/advertising or another related field
Required Skills:
- Strong executive presence and comfort leading senior stakeholders
- Proven thought leadership in your field
- Experience using data and insights to unlock creative thinking
- Keen understanding of how brands fit into Snapchat’s overall business
- Ability to work with clients to understand their business priorities
- Unparalleled presentation skills
- Track record of developing outstanding creative advertising for mobile
- Track record of managing people in a high-growth environment
Preferred Skills:
- Deep understanding of brand marketing and how to build brilliant strategies to solve for business needs
- Experience in developing and empowering team members to deliver outstanding creative executions
- Excellent presentation and communications skills
- A history presenting keynote seminars to large external audiences
- Ability to command a room and succinctly articulate thought-leading advertising solutions
- Proven ability to juggle multiple projects at once and to inspire others by example
- Experience working in Google suite of products, Adobe suite, and Keynote
ASSUMPTION: While a BA in a related field is required, equivalent experience will also be considered. The preferred skills listed are not required but would be highly valued in this role.
💰 Compensation & Benefits
Salary Range: $133,000 - $235,000 annually, depending on the pay zone (CA, WA, NYC: Zone A; Other locations: Zone B or C)
Benefits:
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
- Compensation Packages
Working Hours: Full-time, with a flexible work arrangement requiring 4+ days in the office
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. The actual salary may vary based on market conditions and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Snap Inc. operates in the Software Development industry, focusing on augmented reality and technology.
Company Size: Snap Inc. has 5,001-10,000 employees, providing a large and dynamic work environment.
Founded: Snap Inc. was founded in 2011 and has since grown to become a publicly traded company.
Company Description:
- Snap Inc. believes that the camera presents the greatest opportunity to improve the way people live and communicate.
- The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- Snap’s three core products are Snapchat, Lens Studio, and Spectacles.
Company Specialties:
- Augmented Reality
- Technology
Company Website: careers.snap.com
ASSUMPTION: Snap Inc. is a well-established company with a strong focus on innovation and growth, providing ample opportunities for career development.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and leadership skills.
Reporting Structure: The Creative Strategy Lead will report directly to the Creative Strategy Manager and will oversee a team of creative strategists.
Work Arrangement: This is a hybrid role, requiring 4+ days in the office.
Growth Opportunities:
- Potential to grow within the Creative Strategy team or explore other opportunities within Snap Inc.
- Chance to work on high-impact projects and drive business growth for key brand partners.
- Opportunity to represent Snap Inc. at industry events and build a strong professional network.
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the impact the role can have on Snap Inc.’s business.
🌍 Location & Work Environment
Office Type: Snap Inc. has multiple office locations, with the primary office for this role being in Los Angeles, California.
Office Location(s): Los Angeles, California (with flexibility for New York, New York)
Geographic Context:
- Los Angeles, California: Known for its vibrant culture, diverse industries, and sunny weather.
- New York, New York: A global hub for finance, media, and entertainment, offering a fast-paced and dynamic work environment.
Work Schedule: Full-time, with a flexible work arrangement requiring 4+ days in the office.
ASSUMPTION: The work environment at Snap Inc. is dynamic and fast-paced, with a strong focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Creative Strategy Manager
Key Assessment Areas:
- Candidates will be assessed on their strategic thinking, creative problem-solving skills, and leadership abilities.
- Candidates should be prepared to present their portfolio and discuss their creative process.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio showcasing your creative strategy work and advertising campaigns.
- Research Snap Inc. and be prepared to discuss how your skills and experience align with the company’s mission and values.
ATS Keywords: Creative Strategy, Advertising Campaigns, Brand Marketing, Data Insights, Presentation Skills, Team Management, Client Communication, Creative Leadership, Cross-Functional Collaboration, Business Development, Market Understanding, Project Management, Google Suite, Adobe Suite, Keynote
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position.
🛠️ Tools & Technologies
- Google Suite (Slides, Sheets, Docs)
- Adobe Suite
- Keynote
ASSUMPTION: Proficiency in these tools is required for this role, as they are essential for creating and presenting creative advertising campaigns.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and creativity
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable leading senior stakeholders and driving creative strategy?
- Do you have a proven track record of developing outstanding creative advertising for mobile?
ASSUMPTION: Snap Inc. values candidates who are kind, smart, and creative, with a strong work ethic and a passion for driving business growth through innovative advertising campaigns.
⚠️ Potential Challenges
- Managing a team of creative strategists requires strong leadership and communication skills.
- Balancing multiple projects and priorities can be challenging, as this role involves both strategic planning and creative execution.
- Working in a fast-paced, dynamic environment may require adaptability and flexibility.
- Some travel may be required for industry events and client meetings.
ASSUMPTION: These challenges can be overcome with strong leadership skills, effective time management, and a willingness to adapt to a fast-paced work environment.
📈 Similar Roles Comparison
- This role is unique to Snap Inc., as it requires a strong understanding of the company’s products and how brands fit into Snapchat’s overall business.
- Compared to other creative strategy roles, this position offers a unique opportunity to work on high-impact projects and drive business growth for key brand partners.
- Career paths for this role may include advancement within the Creative Strategy team or exploration of other opportunities within Snap Inc.
ASSUMPTION: While this role shares similarities with other creative strategy positions, its unique focus on Snap Inc.’s products and brand partners sets it apart.
📝 Sample Projects
- Developing and executing a creative advertising campaign for a major brand partner, driving significant business growth and engagement.
- Managing a team of creative strategists to deliver outstanding work for multiple priority accounts, balancing multiple projects and priorities effectively.
- Representing Snap Inc. at industry events, presenting keynote seminars, and driving thought-leading advertising solutions.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Creative Strategy Lead at Snap Inc.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader creative strategy team and Snap Inc.’s overall business objectives?
- What opportunities are there for growth and development within this role and the company?
- How does Snap Inc. support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to that culture?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio showcasing your creative strategy work and advertising campaigns.
- Research Snap Inc. and be prepared to discuss how your skills and experience align with the company’s mission and values.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
