- Job Title: Creative Strategy Marketing Lead
- Company: PNC
- Location: McLean Bldg - Old Dominion Dr (VA117), IL - Chicago, PA - Philadelphia, PA - Pittsburgh, TX - Houston
- Job Type: Full-Time
- Date Posted: June 15, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing great creative – from creative brief to overseeing in-market implementation
- Using consumer insights to develop break-through creatives and marketing strategies
- Combining an award-winning brand with marketing best practices to deliver business results
- Serving as a team-wide mentor and coach to bring marketing best practices to life
📋 Key Responsibilities
- Creative Strategy Oversight:
- Write creative briefs across channels, lifecycle stage, and product
- Work with agency and internal creative partners to develop on-brand, on-strategy creatives, applying marketing best practices
- Review of creative assets and oversee internal routings
- Communicate progress and risks to key stakeholders and gain alignment on vision and tactical strategies
- Integrated Learning Agendas and Testing Strategies:
- Develop integrated learning agendas and testing strategies to optimize marketing efforts
- Cross-Functional Collaboration:
- Collaborate with business partners, brand, creative agencies, PR, legal & compliance, and digital channel owners to ensure alignment and successful execution of marketing strategies
- Strategic and Integrated, Multi-Channel Marketing Agendas:
- Develop and implement strategic and integrated, multi-channel marketing agendas based on business objectives, customer insights, competitive landscape assessments, in-market performance, with an expectation of ongoing optimization to maximize business impact
- Effective Storytelling and Influencing Skills:
- Influence others to align with proposed growth strategy, economic optimization, and acquisition levers through written and verbal communication
🎯 Required Qualifications
- Education:
- Bachelor's degree required
- Experience:
- 5+ years of experience in building integrated marketing campaigns, ideally within consumer credit card space
- 5+ years of experience working in a variety of marketing channels (social, programmatic digital, OOH, OLV)
- 5+ years of experience leading creative development and/or production processes; experience leading relationships with internal and external agency partners
- Required Skills:
- Proven success in delivering integrated, direct response campaigns across multiple channels and stages of a customer lifecycle
- Strong analytical background and comfort with data measurement plans and financial storytelling; ability to identify and pivot strategies on data-based insights
- Demonstrated track record in designing customer-centric marketing plans
- Strong analytical background and comfort with data measurement plans and financial storytelling; ability to identify and pivot strategies on data-based insights
- Demonstrated track record in designing customer-centric marketing plans
💰 Compensation & Benefits
- Salary Range: $78,000 - $124,200 per year
- Benefits:
- Medical/Prescription Drug Coverage
- Dental and Vision Options
- Employee and Spouse/Child Life Insurance
- Short and Long-Term Disability Protection
- 401(k) with PNC Match
- Pension and Stock Purchase Plans
- Dependent Care Reimbursement Account
- Back-Up Child/Elder Care
- Adoption, Surrogacy, and Doula Reimbursement
- Educational Assistance
- Robust Wellness Program
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: 10,001+ employees
- Founded: 1852 (PNC Bank, National Association)
- Company Description: PNC provides a wide range of banking and financial services, including checking, savings, credit cards, auto loans, mortgage, retirement and investments, business banking, corporate and institutional banking, and wealth management. They are committed to providing exceptional customer service and helping customers achieve their financial goals.
- Company Specialties: Checking, Savings, Credit Cards, Auto Loans, Mortgage, Retirement and Investments, Business Banking, Corporate and Institutional Banking, and Wealth Management
📊 Role Analysis
- Career Level: Mid-career to senior-level role, requiring 5+ years of relevant experience
- Reporting Structure: This role reports directly to the Head of Credit Card Marketing or a similar senior-level position
- Work Arrangement: Hybrid work arrangement, with 3 days required in the office and the rest remote, at manager's discretion
🌍 Location & Work Environment
- Office Type: Hybrid work arrangement, with 3 days required in the office and the rest remote, at manager's discretion
- Office Location(s): McLean Bldg - Old Dominion Dr (VA117), IL - Chicago, PA - Philadelphia, PA - Pittsburgh, TX - Houston
- Geographic Context:
- McLean Bldg - Old Dominion Dr (VA117): Located in McLean, Virginia, this office is part of PNC's regional headquarters and serves as a major hub for the company's operations.
- IL - Chicago: PNC has a significant presence in Chicago, with multiple offices serving various business lines.
- PA - Philadelphia: PNC's Philadelphia offices support various lines of business, including retail banking, commercial banking, and wealth management.
- PA - Pittsburgh: As PNC's headquarters, Pittsburgh houses many of the company's corporate functions and leadership teams.
- TX - Houston: PNC's Houston offices support various lines of business, with a focus on commercial banking and wealth management.
- Work Schedule: Standard full-time work schedule, with flexibility for remote work as needed
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screen with HR
3. In-depth behavioral and skills assessment with hiring manager or team
4. Final round interview with senior leadership
- Key Assessment Areas:
1. Marketing strategy and planning
2. Creative problem-solving and development
3. Data analysis and interpretation
4. Stakeholder management and communication
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role
2. Prepare examples of your creative work and marketing campaigns to discuss during the interview
3. Research PNC's marketing strategies and be ready to discuss how you can contribute to their success
- ATS Keywords: Creative strategy, marketing campaigns, consumer insights, data analysis, stakeholder management, creative development, marketing best practices
- Company Values: PNC's core values include integrity, accountability, passion for winning, respect and humility, and teamwork. They seek employees who embody these values and contribute to a positive work environment.
- Work Style: PNC fosters a collaborative and inclusive work environment, encouraging employees to bring their unique perspectives and ideas to the table. They value employees who are adaptable, results-driven, and committed to continuous learning and improvement.
- Self-Assessment Questions:
1. How do your personal values align with PNC's core values?
2. Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
3. How do you approach learning from failures or setbacks, and how have you applied those lessons to future projects?
⚠️ Potential Challenges
- Role-Specific Challenges:
- Balancing multiple projects and deadlines while maintaining a high level of creativity and strategic thinking
- Collaborating with various stakeholders, including business partners, agencies, and internal teams, to ensure alignment and successful execution of marketing strategies
- Company/Industry-Specific Challenges:
- Navigating a highly competitive financial services landscape and standing out with innovative marketing strategies
- Keeping up with the latest marketing trends and technologies, and integrating them into PNC's marketing efforts
- Work Arrangement-Specific Challenges:
- Balancing remote work and in-office collaboration, ensuring effective communication and teamwork in a hybrid work environment
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses specifically on credit card marketing, requiring deep understanding of the credit card product suite and customer base
- Unlike broader marketing roles, this position requires expertise in credit card-specific marketing strategies and tactics
- Industry-specific context:
- Credit card marketing is a highly competitive and dynamic field, with frequent changes in consumer behavior, market trends, and regulatory requirements
- Career path comparison:
- This role can serve as a stepping stone to senior marketing leadership positions within PNC or other financial services organizations, or as a pathway to specialized marketing consulting or agency roles focused on credit card marketing
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase credit card sign-ups among young professionals
- Creating and implementing a customer retention strategy to reduce churn among existing credit card holders
- Collaborating with the product team to launch a new credit card product, including market research, positioning, and go-to-market strategy
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for PNC's credit card products?
- What are the most significant challenges facing the credit card marketing team currently, and how can this role help address them?
- How does PNC support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://pnc.wd5.myworkdayjobs.com/External/job/McLean-Bldg---Old-Dominion-Dr-VA117/Creative-Strategy-Marketing-Lead_R191783)
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role
3. Prepare examples of your creative work and marketing campaigns to discuss during the interview
4. Research PNC's marketing strategies and be ready to discuss how you can contribute to their success
5. Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back regarding the status of your application
