📌 Core Information
🔹 Job Title: Creative Technologist
🔹 Company: Smartly
🔹 Location: New York, United States
🔹 Job Type: Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative campaigns for global brands using AI-powered technology
- Collaborating cross-functionally with teams spanning creative, strategy, product, marketing, and sales
- Mastering Smartly's platform and integrating it with Adobe Creative Suite for campaign creation
- Providing product feedback and influencing creative culture within the organization
ASSUMPTION: This role requires a high level of creativity, technical proficiency, and strong communication skills to succeed in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Lead in the conceptual development, pitch, and design/creation of campaign-ready assets for brands
✅ Prototype and concepts to both sell and bring to life creative campaigns across channels
✅ Work with creative and production leadership to route creative assets through the Smartly platform for campaigns across channels
✅ Be a channel expert; guiding, consulting, and collaborating with clients and their agencies to design successful strategies that scale through Smartly’s technology
✅ Provide clear direction and creative recommendations for clients to activate winning digital campaigns
✅ Learn and become a Smartly’s technology super-user; marrying Adobe Creative Suite and Smartly tech to build digital advertising campaign assets across a global book of clients
✅ Foster a culture of innovation, joy, and experimentation
ASSUMPTION: The role involves a mix of creative, technical, and client-facing responsibilities, requiring a versatile skill set and the ability to adapt to different situations.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Design, Fine Arts, or a related discipline)
Experience: 8+ years of experience as an art director or designer leading digital and/or channel efforts
Required Skills:
- Proficient in Adobe Creative Suite and Figma
- Rock solid presentation and communication skills
- Understanding of technical challenges for creating scaled creative campaign concepts and the associated assets
- Strong ability to influence and impact creative culture
- Effective understanding of SaaS products with an ability to marry scaled toolings with high-concept campaign recommendations
- Proficient in cloud-based presentation and collaboration tools (Google Workspaces, Highspot, etc.)
- A deep understanding of social channels and how to develop campaigns that align with their audience distribution methods
Preferred Skills:
- Experience working in 3D design software
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio showcasing their creative skills and experience working with digital campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 per year, plus annual bonus
Benefits:
- Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
- Generous healthcare packages and mental health benefits
- Monthly wellness benefit and learning reimbursement opportunities
- 401K plus matching and equity grants for all new Smartlies
- Volunteer time off days and company donation matching opportunities
- Choice of computer (MAC or PC)
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on market research and internal equity. Final compensation will be determined based on the candidate's background, expertise, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2013
Company Description:
- Smartly is the leading AI-powered advertising technology company transforming ad experiences for brands and their consumers
- The company seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually
- Smartly manages creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms
Company Specialties:
- Facebook Advertising
- Demand Side Platform
- Retargeting
- Campaign Optimization
- Feed-based Ads
- Programmatic optimization
- Self-service ad management tool
- Customizable reporting
- Product feed based ads
- Multi-product ads
- Dynamic product ads
- Online advertising
- Performance marketing
Company Website: Smartly
ASSUMPTION: Smartly's focus on AI-powered technology and integration of media, creative, and intelligence sets it apart in the advertising industry.
📊 Role Analysis
Career Level: Mid-level to senior role, with opportunities for growth and advancement
Reporting Structure: Reports to the Creative Director or a similar leadership role within the Global Creative Services team
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to take on leadership roles within the creative team
- Opportunities to work on high-profile campaigns for global brands
- Chance to influence the development of Smartly's creative technology platform
ASSUMPTION: The Creative Technologist role offers a unique blend of creative, technical, and strategic responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Smartly's New York office is located in the heart of the city, offering a modern and collaborative work environment
Office Location(s): 101 Greenwich St, 24th Floor, New York, NY 10006, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous art galleries, museums, and entertainment options
- The city is a major hub for the advertising industry, providing ample networking opportunities and access to industry events
- New York's competitive job market may require candidates to demonstrate their unique value proposition to stand out
Work Schedule: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: Working in New York City offers a dynamic and fast-paced environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Portfolio review and creative challenge to evaluate design skills and problem-solving abilities
- Final on-site or virtual interview with key stakeholders, including the hiring manager and team members
Key Assessment Areas:
- Creative problem-solving and design skills
- Technical proficiency with Adobe Creative Suite and other relevant tools
- Communication and presentation skills
- Cultural fit and alignment with Smartly's values
Application Tips:
- Tailor your resume and portfolio to highlight your experience with digital campaigns and creative technology
- Prepare a strong portfolio showcasing your creative skills and ability to work with various design tools
- Demonstrate your understanding of Smartly's platform and how you can leverage it to create effective campaigns
ATS Keywords: AI-powered creative advertising, digital campaign development, Adobe Creative Suite, cross-functional collaboration, social channels, campaign strategy
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their creative process and problem-solving approach during the interview.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Figma
- Smartly's creative technology platform (Template Editor, Producer, AI Playground)
- Cloud-based presentation and collaboration tools (Google Workspaces, Highspot)
ASSUMPTION: Proficiency in Adobe Creative Suite and familiarity with Smartly's platform are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing a culture of experimentation and continuous learning
- Collaboration: Working together to achieve common goals and drive success
- Integrity: Upholding ethical standards and acting with honesty and transparency
Work Style:
- Creative and innovative, with a focus on pushing boundaries and challenging the status quo
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Fast-paced and dynamic, with a focus on delivering high-quality work under tight deadlines
Self-Assessment Questions:
- Do you thrive in a creative and dynamic work environment that values innovation and experimentation?
- Are you comfortable working collaboratively with diverse teams to achieve common goals?
- Do you have a strong work ethic and the ability to deliver high-quality work under tight deadlines?
ASSUMPTION: Candidates who align with Smartly's values and work style will be well-suited for this role and more likely to succeed in the company's dynamic and collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines for global clients
- Keeping up with the latest trends and developments in AI-powered creative advertising
- Balancing creative and technical responsibilities while maintaining a high level of quality and efficiency
- Adapting to a fast-paced and ever-changing work environment
ASSUMPTION: The Creative Technologist role presents unique challenges that require a versatile skill set, strong time management skills, and the ability to adapt to change.
📈 Similar Roles Comparison
- Unlike traditional art director or designer roles, the Creative Technologist position requires a strong understanding of AI-powered creative advertising and technical proficiency with relevant tools
- This role offers a unique blend of creative, technical, and strategic responsibilities, providing ample opportunities for professional growth and development
- Candidates with experience in digital campaign development and a strong portfolio showcasing their creative skills will be highly competitive for this role
ASSUMPTION: The Creative Technologist role at Smartly is distinct from other creative positions in the industry, requiring a unique combination of skills and experience.
📝 Sample Projects
- Developing a dynamic and engaging campaign for a global retail brand, leveraging AI-powered creative technology to optimize ad performance across multiple channels
- Collaborating with a cross-functional team to create a series of visually compelling and on-brand social media assets for a major consumer packaged goods company
- Designing and prototyping a scalable and customizable template system for a leading e-commerce platform, enabling seamless integration with Smartly's creative technology
ASSUMPTION: These sample projects illustrate the diverse range of creative and technical challenges that the Creative Technologist role may involve, requiring a versatile skill set and strong problem-solving abilities.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the Creative Technologist and other teams within the Global Creative Services department?
- How does Smartly's creative technology platform integrate with Adobe Creative Suite, and what are the key features and functionalities that I should be familiar with?
- What are the most significant challenges facing the Creative Technologist role, and how can I best position myself to succeed in this dynamic and fast-paced environment?
- How does Smartly support the professional growth and development of its employees, and what opportunities exist for advancement within the Global Creative Services team?
- Can you provide examples of successful campaigns developed by the Creative Technologist, and what key lessons can be learned from their approach?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your experience with digital campaigns and creative technology
- Prepare a strong portfolio showcasing your creative skills and ability to work with various design tools
- Demonstrate your understanding of Smartly's platform and how you can leverage it to create effective campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
