Creative Technologist

📌 Core Information

🔹 Job Title: Creative Technologist

🔹 Company: Jellyfish

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote for up to 60% of the time)

🚀 Job Overview

Key aspects of this role include:

• Overseeing and managing digital ads production tasks
• Adapting and resizing HTML5 banner ads
• Producing dynamic creative optimizations (DCO) for display and social media
• Managing assets for global campaigns using platforms like Pencil Pro
• Collaborating with design, development, and media teams

ASSUMPTION: This role requires a blend of strong leadership, creative technical skills, and an eye for detail to ensure high-quality digital content is delivered on time and within project scope.

📋 Key Responsibilities

✅ Champion Pencil Pro Use & Integration: Act as a key point of contact for integrating Pencil Pro across your team, ensuring that the platform is being utilized for dynamic creative production, scaling assets, and optimizing creative delivery for both social and display ads.

✅ Digital Ad Production Management: Oversee the development and adaptation of HTML5 ads and creative materials, using tools such as GSAP, Google Web Designer, and Pencil Pro. Ensure all assets are resized, optimized, and delivered on time to meet the needs of the campaign.

✅ Dynamic Creative Optimization (DCO): Manage the process of creating and optimizing dynamic creative content for large-scale campaigns, using platforms like Flashtalking, Celtra, and Google Creative Studio. Monitor the production of dynamic content feeds and ensure that updates are efficiently integrated.

✅ Collaboration Across Teams: Work closely with design, development, and media teams to ensure a seamless production process, providing clear guidance and feedback to ensure the highest quality outputs.

✅ Pencil Pro Process Optimization: Collaborate with senior team members to refine best practices for using Pencil Pro, ensuring the platform enhances workflow, improves asset scalability, and reduces production time.

✅ Quality Control & Troubleshooting: Ensure all deliverables meet high standards of quality and functionality. Troubleshoot any technical issues or blockers to ensure project timelines are adhered to.

✅ Creative Problem Solving: Support creative teams in overcoming challenges, providing technical expertise and suggestions for enhancing digital ads through animation, coding, and new technology.

✅ Maintain Industry Knowledge: Stay updated with industry trends, emerging technologies, and new platforms relevant to digital ad production and creative technology, ensuring your team remains at the cutting edge of digital production tools and techniques.

✅ Time & Project Management: Effectively prioritize and manage multiple digital production tasks, ensuring deadlines are met without sacrificing quality or creativity.

✅ Asset Management & Localization: Manage the preparation and localization of assets, ensuring that creative assets are appropriately adapted for different markets and channels, leveraging Pencil Pro to scale production where necessary.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Graphic Design, Computer Science, or a related discipline).

Experience: 5+ years of experience working with dynamic feeds, creative updates, and tools like Google Creative Studio and Ads Creative Studio.

Required Skills:

• Advanced English
• Proficiency in HTML5, CSS, and JavaScript
• Strong skills in Adobe Suite (After Effects, Photoshop, Illustrator), Figma, and 3D software (Blender is a bonus)
• Problem-solving mindset with the ability to troubleshoot and resolve technical issues quickly and efficiently
• Collaborative communicator with the ability to lead creative discussions and provide clear feedback
• Excellent project management skills with experience balancing multiple projects and deadlines

Preferred Skills:

• Experience with AI-powered platforms like Pencil Pro
• Portfolio demonstrating previous work in digital ad production, creative technologies, and interactive media

ASSUMPTION: Candidates with a strong portfolio showcasing their creative and technical skills will have a significant advantage in the application process.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for a mid-level creative technologist in Mumbai)

Benefits:

• Annual Bonus Scheme
• Custom Work Environment: Work remotely for up to 60% of your days and shape your day between the afternoon to evening shift with flexible working hours.
• Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to LinkedIn Learning with unlimited online courses
• Jellyfish contributes to your retiral benefits via Provident Fund (PF) contribution
• Jellyfish provides best in class group medical insurance & life insurance cover to employees

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Jellyfish operates in the Advertising Services industry, focusing on integrated global digital marketing for progressive brands.

Company Size: Jellyfish is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment for employees to grow and thrive.

Founded: Jellyfish was founded in 2005, with over 15 years of experience in the digital marketing industry.

Company Description:

• Jellyfish is an integrated global digital marketing business, reinventing marketing for progressive brands.
• Powered by human genius, cutting-edge tech, and generative AI, Jellyfish creates campaigns that move at the speed of digital.
• The company's mission is to help brands move faster, smarter, and together by leveraging data-driven insights and innovative technology.

Company Specialties:

• Digital Strategy
• Search
• Analytics
• Integrated Campaign Planning
• Design & Build
• Creative
• Conversion Optimisation
• Training
• Video Production & Animation
• Paid Media
• Email
• Google Marketing Platform Partner
• Programmatic Display
• UX
• AI
• Organic Social
• and Paid Social

Company Website: http://www.jellyfish.com

ASSUMPTION: Jellyfish's diverse range of specialties allows it to offer comprehensive digital marketing solutions to its clients, catering to various aspects of their marketing needs.

📊 Role Analysis

Career Level: This role is at the mid-level of the creative technology career path, with opportunities for growth and progression within the company.

Reporting Structure: The Creative Technologist will report directly to the Creative Technology Manager and collaborate with various teams, including design, development, and media teams.

Work Arrangement: This role follows a hybrid work arrangement, with the option to work remotely for up to 60% of the time and flexible working hours.

Growth Opportunities:

• Progression to Senior Creative Technologist or Creative Technology Manager roles
• Expanding skills and expertise in emerging technologies and platforms
• Potential opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: Jellyfish's global presence and diverse client base provide ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Jellyfish's Mumbai office is located in a modern business park, providing a professional and collaborative work environment.

Office Location(s): WeWork Enam Sambhav, G Block, Bandra Kurla Complex, 10B118, C-20, Mumbai, 400051, IN

Geographic Context:

• Mumbai is the financial capital of India and a major hub for advertising and marketing agencies.
• The city offers a vibrant cultural scene, with numerous entertainment, dining, and recreational options.
• Mumbai's strategic location makes it an ideal base for working with both domestic and international clients.

Work Schedule: Full-time (40 hours per week) with flexible working hours, allowing employees to balance their work and personal lives effectively.

ASSUMPTION: Mumbai's dynamic business environment and cultural offerings make it an attractive location for creative professionals seeking to advance their careers in the digital marketing industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment and portfolio review
• On-site or virtual interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Technical skills and proficiency with relevant tools and platforms
• Creativity and problem-solving abilities
• Collaboration and communication skills
• Project management and organizational skills
• Alignment with Jellyfish's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Include a portfolio showcasing your previous work in digital ad production, creative technologies, and interactive media.
• Prepare for the interview by researching Jellyfish's company culture, values, and recent projects.
• Be ready to discuss your problem-solving approach and provide examples of how you've overcome challenges in previous roles.

ATS Keywords: Creative Technology, Digital Ads Production, HTML5, CSS, JavaScript, Adobe Suite, Figma, 3D Software, Pencil Pro, Dynamic Creative Optimization, Asset Management, Quality Control, Technical Troubleshooting, Animation, Collaboration, Project Management

ASSUMPTION: Jellyfish's recruitment process is designed to assess candidates' technical skills, creativity, and cultural fit, ensuring they are well-suited to the role and the company's dynamic work environment.

🛠️ Tools & Technologies

• Pencil Pro
• Google Creative Studio
• Flashtalking
• Celtra
• Adobe Suite (After Effects, Photoshop, Illustrator)
• Figma
• 3D Software (Blender)
• GSAP
• Google Web Designer
• Sizmek

ASSUMPTION: This role requires proficiency in various tools and technologies, with a focus on creative production and digital ad management platforms.

👔 Cultural Fit Considerations

Company Values:

• Move Faster: Embrace agility and innovation to stay ahead of the curve
• Move Smarter: Leverage data-driven insights and strategic thinking to inform decision-making
• Move Together: Foster collaboration and teamwork to achieve collective success

Work Style:

• Agile and adaptable, with a focus on continuous improvement
• Data-driven and analytical, with a strong emphasis on performance metrics
• Collaborative and inclusive, with a culture of open communication and feedback
• Creative and innovative, with a passion for pushing boundaries and challenging the status quo

Self-Assessment Questions:

• How do you embody Jellyfish's value of 'Move Faster' in your approach to digital ad production?
• Can you provide an example of a time when you had to adapt quickly to a change in project scope or requirements, demonstrating your ability to 'Move Smarter'?
• How do you ensure that your work aligns with Jellyfish's value of 'Move Together,' particularly when working with multiple teams and stakeholders?

ASSUMPTION: Jellyfish's company culture emphasizes agility, innovation, data-driven decision-making, and collaboration, with a focus on moving faster, smarter, and together.

⚠️ Potential Challenges

• The fast-paced nature of digital ad production may require candidates to manage multiple projects and deadlines simultaneously.
• Candidates may need to adapt to changes in project scope or requirements, requiring flexibility and quick thinking.
• The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills.
• Candidates may need to stay up-to-date with industry trends and emerging technologies, requiring continuous learning and development.

ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, attention to detail, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Creative Technologist vs. Digital Art Director: While both roles focus on creative production, the Creative Technologist role places a greater emphasis on technical skills and digital ad management, whereas the Digital Art Director role emphasizes visual design and aesthetics.
• Industry-specific context: The advertising industry is dynamic and fast-paced, with a constant evolution of tools, technologies, and best practices. Candidates should stay informed about industry trends and developments to remain competitive.
• Career path comparison: The Creative Technologist role can serve as a stepping stone to senior-level roles, such as Senior Creative Technologist or Creative Technology Manager, with opportunities for further progression into leadership or specialized positions within the digital marketing industry.

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the advertising industry can help candidates tailor their applications and prepare for interviews more effectively.

📝 Sample Projects

• Developing and optimizing dynamic creative content for a large-scale e-commerce campaign, utilizing platforms like Flashtalking and Celtra to create personalized ads for different customer segments.
• Managing the localization of assets for a global campaign, leveraging Pencil Pro to scale production and ensure consistent branding across multiple markets and channels.
• Collaborating with design and development teams to create an interactive microsite for a brand launch, incorporating animation and animation effects to enhance user engagement.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Creative Technologist role, highlighting the importance of technical proficiency, creativity, and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe a recent project that required dynamic creative optimization, and how you approached it to ensure its success?
• How does Jellyfish support the professional development and growth of its Creative Technologists?
• Can you provide an example of a time when you had to troubleshoot a technical issue or challenge, and how you resolved it?
• How does Jellyfish foster collaboration and communication between its various teams and departments?
• What are the most significant industry trends or developments that you believe will impact digital ad production in the near future, and how is Jellyfish preparing for them?

ASSUMPTION: Asking insightful questions demonstrates a candidate's interest in the role and the company, as well as their ability to think critically and strategically about the digital marketing industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare a portfolio showcasing your previous work in digital ad production, creative technologies, and interactive media.
• Research Jellyfish's company culture, values, and recent projects to prepare for the interview.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.