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Creator Marketing Account Director

Sling & Stone
Full-time
On-site
Sydney, New South Wales, Australia
🀳 Influencer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Creator Marketing Account Director

πŸ”Ή Company: Sling & Stone

πŸ”Ή Location: Sydney, New South Wales, Australia

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Public Relations and Communications Services

πŸ”Ή Date Posted: 2025-05-26

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing creator marketing strategies for clients
  • Managing campaign budgets and resources effectively
  • Building and maintaining relationships with creators and talent agents
  • Staying updated with social media trends and emerging creators

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong relationships within the creator landscape to drive successful campaigns.

πŸ“‹ Key Responsibilities

βœ… Lead the development of overarching creator marketing strategies that align with client objectives and drive measurable business outcomes across diverse industries (B2C and B2B)

βœ… Design, launch, and optimize affiliate creator programs and paid boosting campaigns for clients, leveraging platforms like AWIN, Meta Ads Manager, or similar, to drive performance-based results and expand reach

βœ… Leverage creator marketing tech platforms (e.g., CreatorIQ) to identify, vet, and manage creators to cultivate and expand our relationships with top creators and talent agent networks

βœ… Have your fingers on the pulse of emerging creators, trends on social platforms, and instinctively know who’s a great fit for a client

βœ… Manage significant campaign budgets effectively, ensuring fiscal responsibility, allocating resources effectively, and continually finding efficiencies in how we deliver creator marketing campaigns

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven track record in creator marketing with 5-10 years of experience in a similar role

Required Skills:

  • Expertise in creator marketing strategy and campaign management
  • Strong budget management skills
  • Proven ability to build and maintain creator relationships
  • Familiarity with creator marketing tech platforms and social media trends
  • Excellent leadership and mentoring skills

Preferred Skills:

  • Experience working with global brands
  • Fluency in multiple languages
  • Strong analytical skills

ASSUMPTION: Candidates should have a deep understanding of the creator landscape and the ability to build effective creator programs for both B2C and B2B brands.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Sydney, the estimated salary range is AU$120,000 - AU$160,000 per annum. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.

Benefits:

  • 20 days PTO per year, with rollover and wellness leave
  • Paid parental leave and compassionate pregnancy loss leave
  • Floating days for significant dates and causes
  • Meeting Free Mondays
  • Diversity, Equity, and Inclusion program

Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 5:30 PM. Flexible working arrangements may be available.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Sling & Stone operates in the public relations and communications services industry, focusing on brands that are shaping the future.

Company Size: Sling & Stone is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Sling & Stone was founded in 2010 and has since grown into a global agency with offices in Australia, New Zealand, the United States, and Singapore.

Company Description:

  • Sling & Stone is the PR agency built for the world’s best challengers, disrupters, and entrepreneurs.
  • The company partners with people and brands that are changing the world around them to tell their stories.
  • Sling & Stone is agile, fast, and proactive, representing the new breed of PR agencies.

Company Specialties:

  • Public Relations
  • Media Relations
  • Content
  • Social Media
  • Startup PR
  • Technology PR
  • Influencer Marketing

Company Website: http://www.slingstone.com

ASSUMPTION: Sling & Stone's focus on working with innovative brands and its global presence provide unique opportunities for professional growth and exposure to diverse industries.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, with the opportunity to lead and mentor junior team members.

Reporting Structure: The Creator Marketing Account Director will report directly to the agency's leadership team and work closely with account managers and other specialists.

Work Arrangement: This is an on-site position, with the opportunity for flexible working arrangements and remote work for specific projects or tasks.

Growth Opportunities:

  • Expanding the agency's creator marketing capabilities and offerings
  • Developing and leading a team of creator marketing specialists
  • Contributing to the agency's new business efforts and client portfolio expansion

ASSUMPTION: This role offers significant growth potential, as Sling & Stone continues to expand its creator marketing services and global presence.

🌍 Location & Work Environment

Office Type: Sling & Stone's Sydney office is located in Surry Hills, a vibrant and creative neighborhood.

Office Location(s): Suite 101, 59 Marlborough St, Surry Hills, NSW 2010, AU

Geographic Context:

  • Sydney is a global city with a thriving creative and technology industry.
  • The office is located near public transportation, shops, and cafes.
  • The city offers a high quality of life, with numerous cultural attractions and outdoor activities.

Work Schedule: Standard business hours, Monday to Friday, with the opportunity for flexible working arrangements and remote work for specific projects or tasks.

ASSUMPTION: The office environment is collaborative and supportive, with a strong focus on teamwork and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the agency's leadership team

Key Assessment Areas:

  • Creativity and strategic thinking
  • Campaign management and budgeting skills
  • Relationship-building and networking abilities
  • Alignment with Sling & Stone's values and company culture

Application Tips:

  • Tailor your resume and cover letter to highlight your creator marketing experience and achievements
  • Demonstrate your understanding of the creator landscape and social media trends
  • Showcase your ability to manage budgets and allocate resources effectively
  • Prepare examples of successful creator marketing campaigns you've led or contributed to

ATS Keywords: Creator Marketing, Campaign Management, Budget Management, Social Media Trends, Emerging Creators, Influencer Marketing, Public Relations, Communications Services

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, creativity, and cultural fit, as well as their technical skills and experience in creator marketing.

πŸ› οΈ Tools & Technologies

  • Creator marketing tech platforms (e.g., CreatorIQ)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Project management tools (e.g., Asana, Trello)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with relevant creator marketing tech platforms and social media management tools is essential for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Gumption: Taking initiative and being proactive
  • Build: Collaborating and supporting team members
  • Play: Encouraging creativity and innovation
  • Tune in: Listening and responding to client and team needs

Work Style:

  • Collaborative and supportive team environment
  • Fast-paced and dynamic work culture
  • Focus on delivering high-quality, innovative campaigns

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you proactive and able to take initiative on projects?
  • Do you enjoy collaborating with and supporting team members?
  • Are you comfortable working with diverse clients and industries?

ASSUMPTION: Sling & Stone values candidates who are proactive, creative, and able to work effectively in a collaborative team environment.

⚠️ Potential Challenges

  • Managing significant campaign budgets and resources effectively
  • Keeping up with the fast-paced and ever-changing creator landscape
  • Balancing strategic planning and hands-on campaign management
  • Working with diverse clients and industries, each with their unique needs and expectations

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to multitask and prioritize effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on creator marketing strategy and campaign management for diverse industries
  • Similar roles in other agencies may have a broader focus on public relations or communications services
  • Career progression in this role may lead to leadership positions within Sling & Stone's creator marketing practice or the agency as a whole

ASSUMPTION: This role offers a unique opportunity to specialize in creator marketing strategy and campaign management, with the potential for significant career growth and impact.

πŸ“ Sample Projects

  • Developing and executing a creator marketing campaign for a global technology brand launch
  • Building and managing a network of influencers and creators for a consumer goods brand
  • Optimizing paid boosting strategies for a B2B brand's creator marketing program

ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and collaborative nature of the role, as well as the diverse range of clients and industries the Creator Marketing Account Director may work with.

❓ Key Questions to Ask During Interview

  • How does Sling & Stone support the professional development and growth of its creator marketing team members?
  • What are the key priorities for this role in the first 90 days?
  • How does Sling & Stone measure the success of its creator marketing campaigns, and how will my performance be evaluated?
  • What are the most rewarding aspects of working in creator marketing at Sling & Stone?
  • How does Sling & Stone foster a culture of innovation and creativity within its teams?

ASSUMPTION: These questions are designed to assess the company's commitment to professional development, the role's priorities and expectations, performance metrics, and the work environment and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your creator marketing experience and achievements
  • Prepare examples of successful creator marketing campaigns you've led or contributed to
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.