📌 Core Information
🔹 Job Title: Creator Marketing Specialist (H/F/N) - CDD
🔹 Company: Believe
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Music Industry
🔹 Date Posted: 2025-06-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Paris office)
🚀 Job Overview
Key aspects of this role include:
- Managing TikTok self-serve marketing campaigns
- Evaluating content submissions and providing actionable insights
- Supporting the creator marketing lead in optimizing campaign performance
- Coordinating internal expertise to strengthen campaign efficiency
ASSUMPTION: This role requires a strong understanding of short-form platforms and authentic content that resonates with their audiences. The ideal candidate will have experience in digital marketing or influencer campaign management, with a focus on TikTok.
📋 Key Responsibilities
✅ Set up and monitor TikTok self-serve marketing campaigns
✅ Evaluate platform-validated content submissions and ensure they meet campaign standards
✅ Launch Spark Ads campaign to support creator marketing contents
✅ Support the creator marketing lead in deploying a testing strategy to optimize campaign performance
✅ Analyze campaign data to assess content performance and provide actionable insights for campaign refinement
✅ Coordinate with internal teams (Product, Business & Insights, TikTok Product Teams) to strengthen campaign efficiency
ASSUMPTION: This role involves a significant amount of time spent on TikTok's self-serve platform, monitoring campaigns, and evaluating content. Strong analytical skills are required to assess campaign performance and provide data-driven insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
Experience: Minimum of 5 years of experience in a marketing role, with a focus on digital or influencer marketing.
Required Skills:
- Fluency in English with French and German as a plus
- Demonstrated ability in creative concept ideation and writing campaign briefs
- Experience with digital marketing or influencer campaign management using media buying tools
- Ease in using AI tools such as ChatGPT
- Good understanding of the influencer landscape, particularly within the US, UK, and German markets
- Excellent analytical skills to evaluate content and assess campaign effectiveness
- The capability to work independently, managing multiple campaigns, stakeholders, and deadlines efficiently
- Strong communication skills, particularly for providing constructive feedback and creative guidance
Preferred Skills:
- Experience with TikTok's self-serve platform and Spark Ads
- Knowledge of A/B testing and campaign optimization strategies
- Familiarity with product management and feature testing
ASSUMPTION: While experience with TikTok's self-serve platform is not explicitly required, it is highly preferred. Candidates with experience in media buying and campaign management on other short-form platforms may also be considered.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (estimate based on industry standards for a mid-level marketing role in Paris)
Benefits:
- Tailor-made training and coaching program
- Remote working policy
- Wellness program and access to mental health platform
- Healthy and eco-responsible company restaurant
- Individual or family health insurance
- CSE benefits
- Rooftop and gym with free classes
- Employee volunteering initiative and sustainable mobility package
- Paid second parent leave
Working Hours: Full-time (35 hours/week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Paris. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Music industry, specifically digital music distribution and artist development
Company Size: 1,001-5,000 employees (global), with a significant presence in Paris
Founded: 2005 (as a subsidiary of Believe, the company was founded in 2004)
Company Description:
- Believe is one of the world's leading digital music companies, focusing on developing independent artists and labels in the digital world
- The company offers a range of services, including digital distribution, label services, video, and marketing services
- Believe aims to support independent artists and labels with a unique digital expertise, respect, fairness, and transparency
Company Specialties:
- Music distribution and marketing
- Artist development and management
- Digital marketing and analytics
- Label services and video production
Company Website: www.believe.com
ASSUMPTION: Believe is a global company with a strong presence in Paris. The company's focus on independent artists and labels makes it an attractive option for candidates interested in working in the music industry.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and career progression
Reporting Structure: This role reports directly to the Creator Marketing Lead
Work Arrangement: On-site in Paris with remote work flexibility
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Creator Marketing team
- Opportunities to work with international teams and gain global experience
- Chance to develop skills in campaign management, data analysis, and creative concept ideation
ASSUMPTION: This role offers opportunities for career growth and skill development within the Creator Marketing team and the broader Believe organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a rooftop and gym
Office Location(s): 24, Rue Toulouse-Lautrec, Paris, Île-de-France 75017, FR
Geographic Context:
- Paris is a vibrant, multicultural city with a thriving music scene
- The office is located in the 17th arrondissement, close to public transportation and amenities
- Paris offers a high quality of life, with numerous cultural attractions, restaurants, and parks
Work Schedule: Full-time (35 hours/week) with flexibility for remote work
ASSUMPTION: The office environment at Believe is designed to foster collaboration and creativity. The location in Paris provides easy access to public transportation and a wide range of cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the Creator Marketing Lead and a member of the HR team
Key Assessment Areas:
- Campaign management and media buying skills
- Understanding of short-form platforms and influencer marketing
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Believe's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of TikTok and short-form platforms in your application materials
- Prepare examples of successful campaign management and data analysis projects
- Research Believe's company culture and values to show your fit for the role
ATS Keywords: TikTok, self-serve marketing, campaign management, media buying, data analysis, creator marketing, short-form platforms, influencer marketing, digital marketing
ASSUMPTION: The interview process at Believe is designed to assess the candidate's skills and cultural fit for the role. Applicants should be prepared to discuss their relevant experience and provide examples of their work.
🛠️ Tools & Technologies
- TikTok self-serve platform and Spark Ads
- Media buying tools (e.g., Meta Business Suite)
- AI tools (e.g., ChatGPT)
- Data analysis software (e.g., Google Analytics, Excel)
ASSUMPTION: The tools and technologies required for this role are primarily focused on digital marketing and campaign management. Familiarity with TikTok's self-serve platform and Spark Ads is highly preferred.
👔 Cultural Fit Considerations
Company Values:
- Respect: Believe values the diversity of its employees and the artists it works with
- Fairness: Believe strives to provide fair opportunities and compensation for its employees and artists
- Transparency: Believe fosters an open and transparent work environment
Work Style:
- Collaborative: Believe encourages teamwork and cross-functional collaboration
- Data-driven: Believe makes decisions based on data and analytics
- Innovative: Believe encourages creativity and innovation in its approach to artist development and marketing
Self-Assessment Questions:
- How do you ensure that the content you create resonates with the audience on short-form platforms?
- Can you provide an example of a successful campaign you've managed, and how you optimized its performance using data analysis?
- How do you balance creativity and data-driven decision-making in your approach to marketing?
ASSUMPTION: Believe values candidates who are respectful, fair, and transparent in their approach to work. Applicants should be prepared to demonstrate their alignment with these values and their ability to work collaboratively and data-driven.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may be challenging for candidates new to this role
- Keeping up with the fast-paced nature of short-form platforms and influencer marketing trends may require continuous learning and adaptation
- Working in a global company may present cultural and time zone challenges
- Balancing creativity and data-driven decision-making may be difficult for some candidates
ASSUMPTION: The potential challenges of this role are primarily related to the fast-paced nature of short-form platforms and the need to balance creativity with data-driven decision-making. Candidates should be prepared to adapt to change and continuously learn in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on short-form platforms and creator marketing for independent artists and labels
- Compared to traditional marketing roles, this position requires a strong understanding of influencer marketing and the unique characteristics of short-form platforms
- Career progression in this role may lead to opportunities in artist management, label services, or digital marketing strategy
ASSUMPTION: This role is unique in its focus on short-form platforms and creator marketing for independent artists and labels. Candidates should be prepared to work in a fast-paced, innovative environment and adapt to the unique characteristics of short-form platforms.
📝 Sample Projects
- Managing a TikTok self-serve marketing campaign for an independent artist, optimizing performance through A/B testing and data analysis
- Evaluating content submissions for a creator marketing campaign and providing actionable feedback to the creator and internal teams
- Coordinating with internal teams to develop tools and features that automate campaign management workflow and reporting
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. Applicants should be prepared to discuss their relevant experience and provide examples of their work.
❓ Key Questions to Ask During Interview
- How does Believe support the growth and development of its employees?
- What opportunities are there for career progression within the Creator Marketing team and the broader Believe organization?
- How does Believe foster a data-driven culture, and how is this reflected in the day-to-day work of the Creator Marketing team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Believe approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture. Applicants should be prepared to ask thoughtful questions that demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on short-form platforms and influencer marketing
- Prepare examples of successful campaign management and data analysis projects to demonstrate your qualifications
- Research Believe's company culture and values to show your fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
