📌 Core Information
🔹 Job Title: Creator Partnerships Lead
🔹 Company: IPSY
🔹 Location: Santa Monica, California, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creator partnerships strategy across all IPSY marketing campaigns
- Building and maintaining strong relationships with creators and internal stakeholders
- Identifying and connecting with external influencers, celebrities, and partners
- Overseeing UGC program and creator events
- Analyzing campaign performance and reporting to senior leadership
ASSUMPTION: This role requires a strategic, analytical, collaborative, and organized individual with experience in a fast-paced environment and a deep understanding of the creator space.
📋 Key Responsibilities
✅ Lead short and long-term creator strategy by continuously tracking creator market trends
✅ Research and pitch a roster of creators that align with IPSY's brand mission across all categories
✅ Develop genuine connections within the creator community to maintain strong relationships and drive results
✅ Oversee UGC program and collaborate with organic and paid social teams
✅ Develop 2025 strategy for seeding and affiliate programs to incentivize the creator community
✅ Ideate and support execution of creator and community IRL events to support brand loyalty
✅ Create recap reports utilizing Grin and Tribe to highlight business impact and analyze future opportunities
✅ Partner with cross-functional teams to collaborate on supporting business initiatives and post-campaign reporting
✅ Oversee contract negotiations and monitor monthly budget to ensure accurate tracking of spend
✅ Stay informed on the cutting edge of social and creator trends to keep the organization informed
ASSUMPTION: This role involves a high level of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field
Experience: 8+ years of experience in influencer marketing or creator partnerships
Required Skills:
- Proven ability to ideate and execute a creator partnerships strategy
- Strong people management skills and past experience owning a department-wide budget
- Deep understanding of the creator economy and trends
- Familiarity with various social media platforms and audiences
- Excels in a team environment and maintains positive relationships through collaborative efforts
- Excellent communication skills with a solutions-oriented mindset
- Detail-oriented and creative, with the ability to work independently and as part of a team
- Ability to multi-task in a fluid, fast-paced environment
- Experience with influencer software (Tribe) and creator events
- Occasional travel required
Preferred Skills:
- Experience with Asana
- Deep passion for self-expression
ASSUMPTION: This role requires a well-rounded professional with a strong background in influencer marketing and a deep understanding of the creator space.
💰 Compensation & Benefits
Salary Range: $112,500 - $146,000 USD per year
Benefits:
- Competitive salary and equity grants
- Annual bonus program (paid out quarterly)
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and work-from-home flexibility
- Free BoxyCharm subscription
- Learning and development programs
Working Hours: Full-time (40 hours per week) with occasional travel required
ASSUMPTION: The salary range provided is based on industry standards for a senior manager role in influencer marketing and creator partnerships, with consideration for the candidate's experience and the company's size and success.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically beauty and e-commerce
Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and collaboration
Founded: 2011, with a history of innovation and success in the beauty industry
Company Description:
- IPSY is the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers through beauty memberships
- Offers sample-size subscription Glam Bag, full-size subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments
- Emphasizes self-discovery, self-expression, and confidence through beauty products and experiences
Company Specialties:
- Beauty, makeup, and cosmetics
- Community building and influencer marketing
- Engineering, web development, and data analytics
- Product, marketing, and social media
Company Website: http://www.ipsy.com
ASSUMPTION: IPSY's focus on beauty, community, and innovation creates a dynamic work environment that values creativity, collaboration, and self-expression.
📊 Role Analysis
Career Level: Senior Manager, with opportunities for growth and leadership within the creator partnerships team
Reporting Structure: Reports to the Senior Director, Social and Creator
Work Arrangement: Hybrid (On-site & Remote), with a focus on collaboration and flexibility
Growth Opportunities:
- Potential to grow within the creator partnerships team or explore other opportunities within IPSY
- Chance to make a significant impact on IPSY's marketing strategy and creator community
- Ability to develop and mentor team members, fostering a collaborative and innovative work environment
ASSUMPTION: This role offers a unique opportunity to lead a team and drive strategic initiatives within a growing and successful beauty company.
🌍 Location & Work Environment
Office Type: Hybrid, with an on-site component at IPSY's Santa Monica studio
Office Location(s): 903 Colorado Ave, Santa Monica, California 90401, US
Geographic Context:
- Santa Monica is a coastal city in Los Angeles County, California, known for its beaches, parks, and vibrant arts scene
- IPSY's office is located in a bustling area with numerous amenities, including restaurants, shops, and public transportation options
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Full-time (40 hours per week) with occasional travel required
ASSUMPTION: IPSY's hybrid work environment offers a balance between on-site collaboration and remote flexibility, catering to various work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and creator partnerships expertise
- Leadership and team management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the creator economy and IPSY's brand mission
- Prepare examples of your past creator partnerships campaigns and their results
ATS Keywords: Creator Partnerships, Influencer Marketing, Team Management, Budget Management, Social Media Platforms, Relationship Building, Analytical Skills, Collaboration, Event Planning, Content Creation, Trend Analysis, Negotiation, Detail-Oriented, Multi-Tasking, Influencer Software, Creator Events
ASSUMPTION: IPSY's interview process focuses on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the company's dynamic and collaborative work environment.
🛠️ Tools & Technologies
- Influencer software: Tribe
- Project management: Asana (preferred)
- Reporting and analytics: Grin, Tribe
- Social media platforms: Various (depending on the creator's niche and audience)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are integral to creator partnerships strategy, execution, and analysis.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Encouraging self-expression and discovery through beauty
- Community: Building and fostering a diverse and inclusive creator community
- Innovation: Continuously evolving and improving the beauty experience
Work Style:
- Collaborative: Working closely with various teams and stakeholders to drive results
- Adaptable: Embracing change and pivoting strategies as needed in the fast-paced creator space
- Data-driven: Making informed decisions based on analytics and performance metrics
Self-Assessment Questions:
- How do you align with IPSY's mission to empower everyone to express their unique beauty?
- How comfortable are you working in a dynamic and collaborative environment, balancing on-site and remote work?
- How does your personal work style contribute to a positive and productive team culture?
ASSUMPTION: IPSY values candidates who embrace their unique beauty, foster a sense of community, and demonstrate a strong work ethic and adaptability in a fast-paced environment.
⚠️ Potential Challenges
- Managing a team and budget in a fast-paced and ever-evolving creator landscape
- Balancing multiple priorities and deadlines while maintaining strong relationships with creators and stakeholders
- Occasional travel requirements for creator events and meetings
- Keeping up with the latest trends and best practices in the creator economy
ASSUMPTION: These challenges require a proactive, organized, and adaptable professional who can thrive in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- This role focuses more on strategy and leadership than day-to-day campaign execution, compared to junior creator partnerships positions
- IPSY's size and success offer more opportunities for growth and impact than smaller or startup beauty companies
- Career path progression may involve moving into a director or vice president role within the creator partnerships team or exploring other leadership opportunities within IPSY
ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and hands-on campaign execution, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a quarterly creator partnerships strategy to drive brand awareness and engagement
- Managing a team to research, pitch, and secure creator partnerships for a major marketing campaign
- Analyzing campaign performance and reporting to senior leadership to identify trends and optimize future partnerships
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and leadership skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as social media, growth, and product, to support business initiatives?
- What opportunities are there for growth and development within the creator partnerships team and IPSY as a whole?
- How does IPSY support work-life balance for its employees, particularly in a hybrid work environment?
- What are the most rewarding aspects of working in creator partnerships at IPSY, according to current team members?
ASSUMPTION: These questions help assess the role's expectations, growth opportunities, work-life balance, and cultural fit within IPSY's creator partnerships team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past creator partnerships campaigns and their results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
- Prepare for interviews by researching IPSY's brand, mission, and values, as well as the latest trends in the creator economy
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
