Creator, Social Media Content

📌 Core Information

🔹 Job Title: Creator, Social Media Content

🔹 Company: Zevia PBC

🔹 Location: Encino, CA (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging, social-first content that drives engagement and brand love across organic social channels
• Blending creativity and visual storytelling with critical thinking to produce and refine content
• Monitoring social trends, emerging content formats, and platform updates to inform creative development
• Collaborating cross-functionally with Brand, Creative, and Marketing teams to maintain a cohesive brand identity
• Proactively engaging in social conversations to grow Zevia’s presence

ASSUMPTION: This role requires a high level of creativity, adaptability, and a strong understanding of social media trends and platforms.

📋 Key Responsibilities

✅ Conceptualize, script, shoot, and edit engaging social-first content that highlights Zevia’s products and brand identity

✅ Handle all aspects of content creation, including storyboarding, scripting, shooting, styling, and editing

✅ Monitor social trends, viral moments, emerging content formats, and platform updates to create timely and relevant content

✅ Engage proactively in social conversations, interacting with audiences, brands, and creators to grow Zevia’s presence

✅ Review and analyze performance metrics to refine creative approaches and maximize engagement potential

✅ Collaborate closely with Brand, Creative, and Marketing teams to maintain a cohesive brand POV across channels and touchpoints

ASSUMPTION: This role requires a hands-on approach to content creation and a strong understanding of product storytelling and platform-specific best practices.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in social-first content creation, ideally in CPG, food & beverage, or growth/startup brands

Required Skills:

• Proven ability to ideate, storyboard, and produce high-quality social content
• Hands-on experience shooting and directing content, including both behind and in front of the camera as needed
• Deep understanding of short-form video formats, platform-specific best practices, and trend-driven storytelling
• Proficiency in social media video editing tools (CapCut, Adobe Premiere, Final Cut Pro)
• Strong project management skills, with the ability to juggle multiple priorities and meet evolving deadlines

Preferred Skills:

• Familiarity with Adobe Photoshop or Illustrator
• Experience creating content natively in TikTok, Instagram, and other relevant platforms

ASSUMPTION: Candidates with a strong portfolio showcasing their creative skills and understanding of social media trends will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $90,000 per year (based on industry standards for experience level and location)

Benefits:

• Medical, dental, and vision plans
• Group life insurance
• Short-term and long-term disability
• Flexible spending accounts (medical, dependent, and limited use)
• Health savings account
• Accident, critical illness, and hospital indemnity insurance
• Legal and travel assistance
• Employee assistance program
• Pet insurance
• 401k plan (traditional and Roth)
• Vacation, personal/sick days, and holidays
• Professional development contributions
• Unlimited Zevia products

Working Hours: Full-time, with some flexibility in hours and occasional evening/weekend work as job duties demand

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Los Angeles area. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Zevia operates in the competitive food & beverage industry, focusing on naturally sweetened, zero-sugar products

Company Size: Zevia is a mid-sized company with 51-200 employees, providing a collaborative and supportive work environment

Founded: Zevia was founded in 2007 and is headquartered in Los Angeles, CA

Company Description:

• Zevia is a public benefit corporation and certified B Corp, committed to creating a world of better-for-you flavor, better for people and the planet
• The company aims to impact global health, provide affordable better-for-you products, and aid the planet through reduction of plastic
• Zevia operates with values of passion, openness, gratitude, accessibility, humanism, humility, and scrappiness

Company Specialties:

• Beverage
• Natural
• CPG
• CSD
• Stevia

Company Website: http://www.zevia.com

ASSUMPTION: Working at Zevia offers the opportunity to make a positive impact on global health and the environment while collaborating with a passionate and values-driven team.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in social media content creation

Reporting Structure: This role reports directly to the Marketing team and collaborates cross-functionally with Brand and Creative teams

Work Arrangement: This role is on-site with hybrid flexibility, requiring up to 30% travel as job duties demand

Growth Opportunities:

• Potential to grow within the Marketing team or explore other opportunities within the company as Zevia continues to expand
• Chance to develop skills in content creation, project management, and cross-functional collaboration
• Opportunity to work on a variety of projects and campaigns, gaining diverse experience in the CPG industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Zevia's office is a professional environment with a collaborative and supportive culture

Office Location(s): 15821 Ventura Blvd, Suite 145, Encino, CA 91436

Geographic Context:

• Encino is a neighborhood in the San Fernando Valley, located in the northern part of Los Angeles
• The area offers a mix of urban and suburban living, with easy access to outdoor activities and entertainment
• Los Angeles is a major hub for the food & beverage industry, providing ample networking and professional development opportunities

Work Schedule: This role follows a standard full-time work schedule, with some flexibility in hours and occasional evening/weekend work as job duties demand

ASSUMPTION: Working at Zevia's Encino office offers a collaborative and supportive work environment, with easy access to outdoor activities and entertainment in the San Fernando Valley.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing team to discuss the role, responsibilities, and expectations
• Creative challenge or presentation to showcase the candidate's content creation skills and understanding of Zevia's brand
• Final interview with key stakeholders to discuss the candidate's fit for the role and the company

Key Assessment Areas:

• Creativity and visual storytelling skills
• Understanding of social media trends and platform-specific best practices
• Ability to work collaboratively and cross-functionally with various teams
• Project management skills and ability to juggle multiple priorities

Application Tips:

• Tailor your resume and cover letter to highlight your content creation skills, social media experience, and understanding of Zevia's brand
• Include a portfolio or examples of your social media content creation work
• Prepare for the creative challenge or presentation by researching Zevia's brand and current social media presence
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: Social media content creation, video editing, storytelling, trend analysis, engagement strategies, cross-functional collaboration, project management, product storytelling, visual storytelling, content production, platform-specific best practices, creative development, audience interaction, content optimization, emerging trends

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative skills, understanding of social media trends, and cultural fit with Zevia's values-driven team.

🛠️ Tools & Technologies

• Social media video editing tools (CapCut, Adobe Premiere, Final Cut Pro)
• Adobe Photoshop or Illustrator (preferred)
• Platform-specific best practices for TikTok, Instagram, and other relevant platforms

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Openness
• Gratitude
• Accessibility
• Humanism
• Humility
• Scrappiness

Work Style:

• Collaborative and supportive team environment
• Focus on continuous improvement and high-performing culture
• Investment in employee growth and development
• Strong commitment to making a positive impact on global health and the environment

Self-Assessment Questions:

• Do you align with Zevia's values and commitment to creating a better-for-you world?
• Are you comfortable working in a collaborative and supportive team environment, with a focus on continuous improvement?
• Do you have a strong portfolio showcasing your creative skills and understanding of social media trends?

ASSUMPTION: Candidates who align with Zevia's values and work style, and have a strong portfolio showcasing their creative skills, will be well-suited to this role.

⚠️ Potential Challenges

• Keeping up with rapidly evolving social media trends and platform updates
• Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
• Occasional evening/weekend work as job duties demand

• Up to 30% travel as job duties demand

ASSUMPTION: These challenges require a high level of adaptability, strong project management skills, and a willingness to work flexible hours as needed.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on social-first content creation and engagement strategies, rather than traditional marketing or advertising campaigns
• Industry-specific context: The food & beverage industry is highly competitive, with a strong emphasis on innovation, trends, and consumer engagement
• Career path comparison: This role offers growth potential within the Marketing team or other departments, with opportunities to develop skills in content creation, project management, and cross-functional collaboration

ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a strong focus on social media content creation and engagement strategies.

📝 Sample Projects

• Developing a social media campaign to launch a new Zevia product, including concept ideation, scripting, shooting, and editing
• Creating a series of TikTok videos to showcase Zevia's commitment to sustainability and reduction of plastic
• Collaborating with the Brand team to create a cohesive visual identity for Zevia's social media channels, ensuring consistency across platforms and touchpoints

ASSUMPTION: These sample projects illustrate the hands-on, creative, and collaborative nature of this role, with a strong focus on driving engagement and brand love across organic social channels.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does Zevia support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Zevia measure the success of its social media content and engagement strategies?
• What are the most rewarding and challenging aspects of working at Zevia, according to current employees?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success at Zevia.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation skills, social media experience, and understanding of Zevia's brand
• Prepare a portfolio or examples of your social media content creation work, showcasing your creativity, visual storytelling, and understanding of social media trends
• Research Zevia's brand and current social media presence to inform your creative challenge or presentation
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.