📌 Core Information
🔹 Job Title: CRM Analyst (Customer Marketing)
🔹 Company: Teya
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Improving customer lifetime value through direct communications
- Managing CRM campaigns across multiple channels
- Collaborating with local marketing teams and supporting product launches
- Analyzing email marketing performance and optimizing campaigns
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on customer experience and data-driven decision making.
📋 Key Responsibilities
✅ Design, build, deploy, and optimize direct communications to customers through email, WhatsApp, SMS, and push notifications
✅ Create and manage CRM campaigns in HubSpot, designing workflows, creating A/B tests, analyzing email performance, and optimizing campaigns based on data insights
✅ Support the launch of new products and features, and activate CRM campaigns to existing members to drive cross-sell of Teya's product suite
✅ Collaborate with local marketing teams across 7 countries to manage a communications calendar and ongoing processes, and deliver against the intake process for CRM communication support
✅ Engage the member community to build empathy and understanding of communication impact, and collaborate to create high-quality case studies and content
✅ Work closely with the brand team to ensure the brand and tone of voice are represented through all customer communications
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a cross-functional team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 2 years of experience in a CRM role, comfortable building and deploying CRM communications across an end-to-end process
Required Skills:
- Strong copywriting skills in English and an instinct for great design
- Proficient using CRM platforms like HubSpot and Braze
- Highly analytical with proficiency in measuring email marketing performance and interpreting data
- Experience working with HTML for email customization and troubleshooting
- Experience with design tools such as Figma and Canva
- Highly organized with strong project management skills
- Great communicator and collaborator
- Growth mindset with eagerness to learn and a hands-on attitude
Preferred Skills:
- Experience working with local marketing teams in multiple countries
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the fintech industry or working with small and medium-sized businesses (SMBs) may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (Based on market research for CRM Analyst roles in London)
Benefits:
- Flexible working hours
- Physical and mental health support through GymPass
- Extended and improved maternity and paternity leave choices
- Cycle-to-Work Scheme
- Health and Life Insurance
- Pension Scheme
- 25 days of Annual Leave (+ Bank Holidays)
- Office snacks every day
- Friendly, comfortable, and informal office environment in Central London
Working Hours: Full-time (40 hours per week), with flexible working hours and 3 days in-office
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on serving small, local businesses across Europe
Company Size: 1,001-5,000 employees, which means a mid-sized company structure with opportunities for growth and career development
Founded: 2019, with a short but impactful history in the fintech industry
Company Description:
- Teya is a payment and software service provider headquartered in London, serving small, local businesses across Europe
- The company builds easy-to-use, integrated tools that enable members to accept payments and boost business performance
- Teya is committed to fighting for a future where small, local businesses can thrive and offering the same dedication they offer all of us
Company Specialties:
- Payments
- Fintech
- Technology
- SMBs
- Banking
- Europe
- B2B
Company Website: teya.com
ASSUMPTION: Teya's focus on small, local businesses sets it apart from larger financial institutions and creates a unique work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Marketing Manager and works closely with local marketing teams across 7 countries
Work Arrangement: Hybrid, with 3 days in the office and the flexibility to work remotely for the remaining days
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on cross-functional projects and collaborate with other teams
- Possibility to move into a management role or take on a more strategic position within the company
ASSUMPTION: This role offers a good balance between creative and analytical work, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Central London headquarters with a friendly, comfortable, and informal work environment
Office Location(s): London, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving financial industry
- The city offers a wide range of cultural attractions, restaurants, and entertainment options
- London has a well-established public transportation system, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week), with flexible working hours and 3 days in-office
ASSUMPTION: Working in London offers a dynamic and diverse work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Marketing Manager
- On-site interview with the Marketing Manager and a member of the local marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Communication and collaboration skills
- Analytical and problem-solving abilities
- Creativity and design instincts
- Understanding of CRM platforms and email marketing
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of your copywriting and design work to showcase during the interview
- Research Teya's mission and values to demonstrate your alignment with the company's goals
- Practice common interview questions and be prepared to discuss your experience with CRM platforms and email marketing
ATS Keywords: CRM, Email Marketing, Customer Communications, Campaign Management, Data Analysis, HTML, Design Tools, Collaboration, Project Management
ASSUMPTION: Teya's interview process is designed to assess candidates' skills and cultural fit, with a focus on communication, collaboration, and problem-solving abilities.
🛠️ Tools & Technologies
- HubSpot
- Braze
- Figma
- Canva
- HTML
- Email marketing platforms (e.g., Mailchimp, SendGrid)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Proud to serve small, local businesses
- Fight for a future where small businesses can thrive
- Commit the same dedication they offer all of us
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How have you demonstrated your commitment to serving small, local businesses in previous roles?
- Can you provide an example of a time when you used data to inform a marketing decision and improve customer engagement?
- How do you approach collaboration with cross-functional teams, and can you share an example of a successful project you've worked on in a team setting?
ASSUMPTION: Teya values candidates who are passionate about serving small, local businesses and have a strong commitment to data-driven decision making and collaboration.
⚠️ Potential Challenges
- Managing CRM campaigns across multiple channels and time zones
- Balancing creative and analytical responsibilities
- Working with a diverse and distributed marketing team
- Adapting to the unique needs and preferences of small, local businesses
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on customer marketing and direct communications
- Teya's focus on small, local businesses sets it apart from larger financial institutions and creates a unique work environment
- This role offers opportunities for growth and development within the marketing department and the company as a whole
ASSUMPTION: Candidates should consider their interest in customer marketing and their alignment with Teya's mission and values when comparing this role to other marketing positions.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive cross-sell of Teya's product suite
- Creating a customer segmentation strategy to improve engagement and lifetime value
- Designing and implementing a customer referral program to incentivize existing members to refer their peers
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the CRM Analyst (Customer Marketing) role at Teya.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Teya support the professional growth and development of its employees?
- Can you provide an example of a successful CRM campaign and the strategies used to optimize its performance?
- How does Teya measure the success of its CRM efforts, and what key performance indicators (KPIs) are tracked?
- What is the company's approach to work-life balance, and how is this supported within the marketing department?
ASSUMPTION: These questions are designed to help candidates better understand the work environment, team dynamics, and performance metrics for the CRM Analyst (Customer Marketing) role at Teya.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of your copywriting and design work to showcase during the interview
- Research Teya's mission and values to demonstrate your alignment with the company's goals
- Practice common interview questions and be prepared to discuss your experience with CRM platforms and email marketing
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
