CRM Associate Marketing Manager

📌 Core Information

🔹 Job Title: CRM Associate Marketing Manager

🔹 Company: IPSY

🔹 Location: Remote

🔹 Job Type: On-site

🔹 Category: 🎯 CRM & Loyalty Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing CRM campaigns across email, push, and SMS channels.
• Focusing on enhancing the CRM experience for IPSY Shop commerce programs.
• Collaborating cross-functionally with various teams including Brand Marketing, Creative, Engineering, and Operations.
• Strategizing and optimizing campaigns to align with business objectives and KPIs.

ASSUMPTION: Given that the job focuses on CRM campaigns, it's reasonable to assume a strategic and hands-on role that requires both technical and creative competencies. This assumption is based on the typical responsibilities for roles at the Associate Marketing Manager level in the digital marketing field.

📋 Key Responsibilities

✅ Develop and execute marketing strategies for lifecycle, transactional, triggered, and promotional campaigns.

✅ Utilize data analytics to monitor and improve campaign performance.

✅ Conduct A/B and multivariate testing to optimize results continuously.

✅ Work with the Creative team to align artwork and messaging with brand objectives.

✅ Measure campaign impact and provide actionable recommendations.

✅ Ensure quality assurance for campaigns, target criteria, and schedules.

ASSUMPTION: The responsibilities suggest a collaborative and analytical role, requiring a proactive approach to using data for optimizing marketing strategies. It's assumed that familiarity with leading CRM tools is essential for excelling in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, or a related field

Experience: Minimum of 5 years in lifecycle marketing and digital channels

Required Skills:

• Proficient in CRM campaign development and execution
• Strong data analysis and A/B testing skills
• Experience with enterprise-grade ESPs and marketing automation

Preferred Skills:

• Light HTML knowledge
• Experience with Iterable platform
• E-Commerce marketing background

ASSUMPTION: The qualifications emphasize a balance of technical skills and marketing acumen. It's assumed that candidates should be well-versed in using data-driven methodologies to enhance customer experiences and drive marketing performance.

💰 Compensation & Benefits

Salary Range: $69,000 - $95,000 USD

Benefits:

• Competitive salary and equity grants
• Annual bonus program (paid quarterly)
• Comprehensive health insurance (medical, dental, vision)
• 401(k) plan with company match
• Work-from-home flexibility
• Learning and development programs

Working Hours: 40 hours per week with flexible remote work options

ASSUMPTION: The compensation package is competitive within the industry, aligning with the responsibilities and experience level required for this role. Assumption made that the benefits underscore the company's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services

Company Size: 201-500 employees, providing a dynamic yet intimate work environment

Founded: 2011

Company Description:

• IPSY offers a leading beauty platform uniting brands and consumers.
• Provides personalized beauty experiences through innovative technology.
• Home to renowned beauty subscriptions like Glam Bag and BoxyCharm.

Company Specialties:

• Beauty and Cosmetics
• Data Analytics
• E-Commerce Marketing

Company Website: http://www.ipsy.com

ASSUMPTION: The company's focus on beauty and technology suggests a work culture that values creativity, innovation, and customer-centric solutions.

📊 Role Analysis

Career Level: Mid-level position focused on advanced CRM marketing strategies.

Reporting Structure: Reports to the CRM Marketing Manager

Work Arrangement: Fully remote work within specified U.S. states

Growth Opportunities:

• Expand expertise in CRM and digital marketing
• Engage with cross-functional teams for holistic business insights
• Potential to influence and shape member experiences significantly

ASSUMPTION: Opportunities for professional growth seem substantial, especially given the dynamic nature of CRM roles in evolving platform environments.

🌍 Location & Work Environment

Office Type: Virtual due to remote work policy

Office Location(s): Santa Monica, California; San Mateo, California; New York; specific U.S.-based locations in line with the remote role

Geographic Context:

• Remote work fosters a flexible work-life balance.
• Accessibility to a major consumer services hub.
• Influence on industry-leading beauty and tech sectors.

Work Schedule: Consistent 40-hour workweek with options for flexibility

ASSUMPTION: The remote nature of the role requires self-discipline and effective virtual collaboration skills.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume screening
• Virtual interviews with recruiting team and management
• Assessment of technical and role-specific skills

Key Assessment Areas:

• Proficiency in CRM and digital marketing technologies
• Data-driven decision-making capabilities
• Cross-functional collaboration experience

Application Tips:

• Highlight CRM campaign development experience
• Demonstrate analytical skills through concrete examples
• Show understanding of IPSY's market and brand ethos

ATS Keywords: CRM, Email Marketing, SMS Campaigns, Analytics, A/B Testing

ASSUMPTION: The interview process is designed to assess both technical expertise and alignment with IPSY’s culture and business objectives.

🛠️ Tools & Technologies

• Enterprise-Grade Email Service Providers (ESPs)
• Analytics dashboards (e.g., Tableau, Looker)
• Marketing automation tools

ASSUMPTION: The position requires familiarity with cutting-edge marketing technologies and platforms used in data-driven campaign optimization and CRM strategies.

👔 Cultural Fit Considerations

Company Values:

• Commitment to beauty and self-expression
• Passion for innovation and technology integration
• Focus on community engagement and customer satisfaction

Work Style:

• Creative and analytical mindset
• Collaborative approach to project execution
• Proactive and adaptable to changing trends

Self-Assessment Questions:

• Do you thrive in a data-driven marketing environment?
• Can you effectively manage campaigns across multiple channels?
• Are you comfortable with remote work and self-direction?

ASSUMPTION: Candidates with strong alignment to the company’s values of creativity, innovation, and community engagement will find success and satisfaction in this role.

⚠️ Potential Challenges

• Staying ahead in a fast-paced and competitive industry
• Navigating CRM technologies and data analytics tools
• Managing multiple cross-functional projects simultaneously
• Maintaining effective communication in a fully remote work setting

ASSUMPTION: The challenges identified are typical for roles requiring robust CRM strategies and reflect the dynamic nature of the beauty and e-commerce sectors.

📈 Similar Roles Comparison

• CRM Managers in tech often emphasize data analysis more heavily.
• Retail CRM roles may focus more on in-store promotional strategies.
• Stand-alone marketing strategist roles might carry less emphasis on direct channel campaigns.

ASSUMPTION: While similar in core responsibilities, variations in roles can be influenced by industry sector, company size, and marketing segmentation intensity.

📝 Sample Projects

• Development of a personalized email campaign raising engagement by 20%
• Integration of automation workflows reducing customer churn
• Execution of a multi-channel holiday promotion drive

ASSUMPTION: The projects listed are hypothetical but demonstrate the type of outcomes expected within CRM marketing roles focused on enhancing customer interaction and business growth.

❓ Key Questions to Ask During Interview

• What CRM tools does the team currently use, and how advanced are they?
• How does IPSY measure success in CRM marketing campaigns?
• What is the team's approach to cross-channel marketing integration?
• Can you describe the team's culture and collaborative process?
• What are the growth opportunities over a two-year span?

ASSUMPTION: These questions are crafted to gather insights on tools, team dynamics, and growth opportunities crucial for candidates considering a CRM marketing role at IPSY.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume reflects the necessary CRM and digital marketing skills
• Prepare examples that demonstrate analytical and creative problem-solving abilities
• Research IPSY's products and market position to tailor your application
• Be prepared for a virtual interview process that emphasizes technical proficiency and cultural fit

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.