CRM Campaign Manager

📌 Core Information

🔹 Job Title: CRM Campaign Manager

🔹 Company: T-Mobile

🔹 Location: Bellevue, Washington, United States

🔹 Job Type: Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing CRM campaigns to grow and retain T-Mobile's customer base
• Managing campaign plans, ensuring timely deployment of messaging, and driving campaign execution efficiency
• Collaborating cross-functionally with various teams, agencies, and partners
• Identifying and recommending improvements for campaign management processes
• Providing campaign progress and success reports to internal team members and management

ASSUMPTION: This role requires strong project management, communication, and stakeholder management skills to succeed in a fast-paced, remote setting.

📋 Key Responsibilities

✅ Coordinating with multiple cross-functional teams in a fast-paced, often remote setting

✅ Leading direct marketing campaigns end-to-end to T-Mobile's customer base through relevant channels

✅ Building campaign and communication plans, including workback schedules, to support strategic goals

✅ Driving campaign execution planning, including channel plan, test & learn plan, campaign forecast, resource support plans, and key achievement results

✅ Partnering with internal and external teams to drive initiatives forward, provide status updates, and make recommendations

✅ Ensuring on-time preparation of plans and consistency, accuracy of KPIs, reach, timing, and messaging

✅ Directly leading key elements of assigned campaigns, including CARE/NRP review & approval, list delivery, QA/UAT of creative, achievement management, deployment reporting, channel performance reporting, retrospectives, and insights

✅ Functioning as a single point of contact for campaigns on behalf of campaign and channel management

✅ Developing and coordinating the execution of specific campaign programs, including performance tracking and gap-closing measures

✅ Identifying and recommending improvements for the intake and execution process within CRM and across the broader organization

✅ Communicating timely campaign/program progress and success, reports to internal team members and management

✅ Facilitating retrospectives across teams and identifying takeaways for future standard methodologies

ASSUMPTION: This role involves managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's Degree in Business or related field (Required)

Experience:

• 2+ years Project Management experience
• 2+ years Experience in managing CRM campaigns on vendor or client side
• 2+ years Wireless, cable, or subscriber-based industry experience managing or developing CRM programs
• Experience in relations management with external vendors and agencies
• Experience in Up/Cross-Selling and/or Brand Trust, Loyalty Campaign Management, Performance Analysis

Required Skills:

• CRM (Required)
• Project Management (Required)
• Analytics (Required)
• Presentations (Required)
• Communication (Required)

Preferred Skills:

• Relationship Management
• Branding
• Analysis
• Customer Relationship Management (CRM)

ASSUMPTION: While not explicitly stated, proficiency in CRM software and relevant marketing tools is expected for this role.

💰 Compensation & Benefits

Salary Range: $76,200 - $137,400 per year

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account
• 401(k)
• Employee Stock Grants
• Employee Stock Purchase Plan
• Paid Time Off
• Paid Holidays
• Paid Parental Leave
• Family Building Benefits
• Back-Up Care
• Enhanced Family Support
• Childcare Subsidy
• Tuition Assistance
• Short-Term Disability
• Long-Term Disability
• Voluntary Life Insurance
• Voluntary Long-Term Care Insurance
• Mobile Service Discounts
• Home Internet Discounts
• Pet Insurance
• Commuter Programs

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will vary within this range based on various factors, such as work location, qualifications, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 10,001+ employees

Founded: 1996 (as VoiceStream Wireless PCS)

Company Description:

• T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network
• T-Mobile's customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience, and undisputable drive for disruption that creates competition and innovation in wireless and beyond
• Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile

Company Specialties:

• IoT
• Retail
• 5G for All
• Future of 5G
• Business Sales
• Customer Care
• Business Wireless
• Consumer Wireless
• Technology
• Internships & Returnships
• DE&I
• Benefits & Perks

Company Website: https://www.t-mobile.com

ASSUMPTION: T-Mobile is a well-established telecommunications company with a strong focus on innovation and customer experience.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Campaign Management team and works cross-functionally with various teams, agencies, and partners

Work Arrangement: Remote OK, with a flexible work arrangement that allows for remote work

Growth Opportunities:

• Potential career growth into senior campaign management roles or related marketing positions
• Opportunities to work on high-impact campaigns and drive business results
• Chance to gain experience in a dynamic, fast-paced environment and collaborate with diverse teams

ASSUMPTION: This role offers opportunities for career growth and development within the marketing organization at T-Mobile.

🌍 Location & Work Environment

Office Type: Hybrid (Bellevue, WA headquarters with remote work options)

Office Location(s): 12920 SE 38th St, Bellevue, WA 98006, US

Geographic Context:

• Bellevue is a suburb of Seattle, Washington, with a population of approximately 150,000
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
• Bellevue is known for its strong job market, with many tech and healthcare companies based in the area

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options

ASSUMPTION: The work environment at T-Mobile's Bellevue headquarters is collaborative and dynamic, with a strong focus on innovation and customer experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter
• Phone or video interview with the hiring manager
• Final interview with the team or panel
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Project management and organizational skills
• Communication and stakeholder management skills
• CRM and marketing campaign experience
• Industry knowledge and understanding of T-Mobile's products and services

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of CRM campaigns and T-Mobile's products and services in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and project management experience
• Research T-Mobile's company culture and values to show your fit for the organization

ATS Keywords: CRM, campaign management, project management, direct marketing, analytics, stakeholder management, telecommunications, wireless, customer retention, customer acquisition

ASSUMPTION: T-Mobile's application process is competitive, and applicants should be prepared to demonstrate their skills and experience throughout the interview process.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, Microsoft Dynamics 365)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Proficiency in relevant CRM software, marketing automation tools, and project management tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Un-carrier Spirit: Disruptive, innovative, and customer-focused
• Win Together: Collaborative, supportive, and team-oriented
• Inclusive: Diverse, equitable, and respectful
• Agile: Adaptable, responsive, and proactive
• Own It: Accountable, responsible, and committed

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Customer-focused and results-driven
• Adaptable and responsive to change
• Data-driven and analytical

Self-Assessment Questions:

• How do you align with T-Mobile's Un-carrier Spirit and Win Together values in your approach to work?
• How do you ensure that your work supports T-Mobile's inclusive culture and promotes diversity, equity, and respect?
• How do you adapt to change and respond to new challenges in a fast-paced, dynamic work environment?
• How do you prioritize and manage multiple projects and deadlines effectively, working both independently and collaboratively?

ASSUMPTION: T-Mobile's culture is fast-paced, collaborative, and customer-focused, with a strong emphasis on innovation and disruption in the telecommunications industry.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Working in a fast-paced, dynamic environment that may require adaptability and flexibility
• Collaborating cross-functionally with various teams, agencies, and partners, requiring strong communication and stakeholder management skills
• Keeping up with industry trends and technological advancements in the telecommunications sector
• Balancing the need for innovation and disruption with the need for consistent, reliable customer experiences

ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and a customer-focused mindset to succeed in this role.

📈 Similar Roles Comparison

• Compared to related roles in marketing or telecommunications, this role places a stronger emphasis on project management, stakeholder management, and cross-functional collaboration
• Industry-specific context: The telecommunications industry is highly competitive and dynamic, with a strong focus on innovation and customer experience
• Career path comparison: This role can lead to senior campaign management roles or related marketing positions within T-Mobile or other telecommunications companies

ASSUMPTION: This role offers unique opportunities for career growth and development within the marketing organization at T-Mobile.

📝 Sample Projects

• Developing and executing a targeted CRM campaign to retain high-value customers at risk of churn
• Managing a cross-functional team to launch a new product or service campaign, ensuring timely deployment and maximizing customer acquisition
• Analyzing campaign performance data to identify trends, optimize messaging, and improve future campaign results

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign development and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Campaign Management team?
• How does this role collaborate with other teams, agencies, and partners within T-Mobile?
• What are the most significant challenges facing the CRM campaigns team currently, and how can this role address them?
• How does T-Mobile support the professional development and growth of its campaign management team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: These interview questions help applicants understand the role's dynamics, challenges, and growth opportunities, as well as T-Mobile's approach to performance management and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your CRM campaign management, project management, and stakeholder management expertise
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and project management experience
• Research T-Mobile's company culture and values to show your fit for the organization
• Follow up with the recruiter or hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.