📌 Core Information
🔹 Job Title: CRM Content Lead
🔹 Company: RISK inc
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (Anywhere in the world)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing CRM content strategies across multiple channels
- Optimizing content performance using metrics and A/B testing
- Ensuring consistent brand voice and managing a team of copywriters
- Collaborating with cross-functional teams and monitoring competitors
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on performance and results.
📋 Key Responsibilities
✅ Create and execute CRM content strategies across email, push, SMS, and in-app
✅ Optimize content performance using metrics such as open rate, CTR, and conversion
✅ Ensure consistent brand voice across all CRM communication channels
✅ Collaborate with CRM marketers, analysts, designers, and product teams
✅ Build a library of templates and automated lifecycle campaigns
✅ Conduct A/B tests on subject lines, formats, and copy
✅ Monitor competitors and apply relevant best practices
✅ Lead and manage a team of copywriters (hiring, tasks, quality control)
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management.
🎯 Required Qualifications
Education: Not specified (Relevant degree or equivalent experience preferred)
Experience: Minimum 3 years of iGaming experience with a focus on CRM content
Required Skills:
- CRM content strategy development and execution
- Email marketing, push notifications, SMS, and in-app messaging
- Performance metrics analysis (open rate, CTR, conversion, etc.)
- Brand voice consistency and management
- Cross-functional team collaboration
- Team leadership and management
- Creative mindset with a strong focus on performance and results
- Excellent communication and analytical skills
Preferred Skills:
- Experience in multi-brand casino environments with varied audiences
- Familiarity with gamification mechanics and player segmentation
- Collaboration experience with retention, VIP, and product marketing teams
- Understanding of compliance across regulated markets (MGA, Curacao, UKGC)
- Experience with copy localization and managing multilingual CRM content
- A/B testing experience with basic skills in Excel/Google Sheets
- Familiarity with dynamic content tools and real-time CRM personalization
- Interest in iGaming trends, player behavior psychology, and retention strategies
ASSUMPTION: Candidates with a strong background in iGaming and CRM content are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on industry standards for a mid-level CRM content role in Poland)
Benefits:
- Vacation: 20 working days
- Paid sick leave
- Learning Coverage
- Team Building programs
- Mental Health Programs
- Sport coverage
- Medical insurance
Working Hours: 40 hours per week (Flexible, with remote work options)
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers (iGaming)
Company Size: 501-1,000 employees (Large, with global operations)
Founded: Not specified (Established company with a strong presence in the iGaming industry)
Company Description:
- RISK inc is an international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets
- Operates in 10 countries, serving over 300,000 customers with 500+ professionals in 20+ locations worldwide
- Expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics
Company Specialties:
- Sports Betting
- Live Sports Betting
- Online Betting
- Responsible Gaming
- Lifestyle
- Technology
- Online Gambling
- iGaming
- and Sustainable Development
Company Website: https://www.risk.inc/
ASSUMPTION: RISK inc is a well-established company in the iGaming industry, offering opportunities for growth and development in a dynamic and global environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Not specified (May report to the Head of CRM or a similar role)
Work Arrangement: Remote OK (Anywhere in the world, with flexible work arrangements)
Growth Opportunities:
- Potential to lead and manage a team of copywriters
- Opportunities to collaborate with cross-functional teams and influence company-wide strategies
- Possibility to advance to a senior or management role within the CRM or content team
ASSUMPTION: This role offers opportunities for career growth and development within the CRM and content teams at RISK inc.
🌍 Location & Work Environment
Office Type: Not specified (Remote work is available, with the option to work from anywhere in the world)
Office Location(s): Warsaw, Mazowieckie, Poland (With remote work options)
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.7 million
- The city is known for its vibrant cultural scene, historical landmarks, and growing tech industry
- Warsaw offers a high quality of life, with affordable living costs compared to other European capitals
Work Schedule: 40 hours per week (Flexible, with remote work options)
ASSUMPTION: The work environment at RISK inc is likely to be dynamic, with a strong focus on performance and results, and a global team working remotely.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study (CRM content-related task)
- Interview with the hiring manager or a panel of interviewers
- Final decision and job offer
Key Assessment Areas:
- CRM content strategy development and execution
- Performance metrics analysis and optimization
- Brand voice consistency and management
- Team leadership and management skills
- Cultural fit and alignment with RISK inc's values
Application Tips:
- Highlight your relevant iGaming experience and CRM content skills in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your CRM content work, showcasing your ability to optimize performance and maintain brand voice
- Research RISK inc's company culture and values to ensure a strong cultural fit
ATS Keywords: CRM content, iGaming, email marketing, push notifications, SMS, in-app messaging, performance metrics, brand voice, team leadership, cross-functional collaboration
ASSUMPTION: The application process at RISK inc is likely to be competitive, with a strong focus on relevant iGaming experience and CRM content skills.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM)
- Email marketing tools (e.g., Mailchimp, SendGrid, Campaign Monitor)
- Project management software (e.g., Asana, Trello, Jira)
- Analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)
- Design tools (e.g., Canva, Adobe Creative Suite, Sketch)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific CRM platforms and marketing tools used by RISK inc.
👔 Cultural Fit Considerations
Company Values:
- Embrace risk, secure success
- Shaking up the global iGaming with unconventional solutions and the fastest market entry
- Strong culture of initiative and ownership
Work Style:
- Dynamic and global team working remotely
- Strong focus on performance and results
- Collaborative and cross-functional environment
Self-Assessment Questions:
- Do you thrive in a dynamic and global work environment, with a strong focus on performance and results?
- Are you comfortable working remotely and collaborating with cross-functional teams?
- Do you have a creative mindset and a strong focus on optimizing CRM content performance?
ASSUMPTION: RISK inc values candidates who are comfortable working in a dynamic and global environment, with a strong focus on performance and results, and a creative mindset.
⚠️ Potential Challenges
- Managing a team of copywriters remotely, with team members located in different time zones
- Balancing creative content development with performance optimization and A/B testing
- Keeping up with the fast-paced and ever-changing iGaming industry
- Ensuring consistent brand voice across multiple communication channels and markets
ASSUMPTION: These challenges are common in a mid-level CRM content role within the iGaming industry and can be overcome with strong leadership, communication, and organizational skills.
📈 Similar Roles Comparison
- CRM Content Manager vs. CRM Content Lead: The Lead role may involve more strategic planning and team management responsibilities
- CRM Content Specialist vs. CRM Content Lead: The Lead role requires a broader range of skills and experience, with a stronger focus on performance optimization and team leadership
- Content Marketing Manager vs. CRM Content Lead: The CRM Content Lead role is more focused on customer communication and engagement, while the Content Marketing Manager role may involve broader content strategy and creation
ASSUMPTION: This role is similar to other mid-level CRM content roles within the iGaming industry, with a focus on customer communication, engagement, and performance optimization.
📝 Sample Projects
- Developing and executing a CRM content strategy for a new iGaming product launch
- Optimizing push notification open rates and click-through rates through A/B testing and performance analysis
- Managing a team of copywriters to create and localize CRM content for multiple markets and communication channels
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that a CRM Content Lead at RISK inc may be expected to perform.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall CRM strategy at RISK inc?
- What are the key priorities for this role in the first 90 days?
- How does RISK inc support the professional development and growth of its employees?
- What are the most challenging aspects of working in a remote and global team environment at RISK inc?
- How does RISK inc ensure consistent brand voice and messaging across multiple communication channels and markets?
ASSUMPTION: These interview questions are designed to provide insight into the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant iGaming experience and CRM content skills
- Write a cover letter that demonstrates your understanding of the role and company, and your fit with RISK inc's values
- Prepare examples of your CRM content work, showcasing your ability to optimize performance and maintain brand voice
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
