📌 Core Information
🔹 Job Title: CRM Content Manager
🔹 Company: RISK
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Warsaw office)
🚀 Job Overview
Key aspects of this role include:
- Creating and managing compelling content for CRM initiatives
- Developing and implementing content strategies to boost customer engagement and retention
- Collaborating with CRM and design teams to ensure consistent messaging
- Monitoring CRM trends and audience behavior to optimize content strategies
ASSUMPTION: This role requires a strong background in content management, preferably in the iGaming industry, and a proven track record in writing marketing content.
📋 Key Responsibilities
✅ Create and optimize content for CRM campaigns across multiple channels, including email, SMS, push notifications, and social media
✅ Develop and implement content strategies to boost customer engagement and retention
✅ Collaborate with CRM and design teams to align text and visuals for consistent messaging
✅ Oversee content placement and management using CMS tools to ensure accuracy, consistency, and optimal user experience
✅ Ensure brand consistency and maintain the desired tone of voice across all CRM communications
✅ Monitor CRM trends and audience behavior, applying insights to optimize content strategies
✅ Maintain content calendars to ensure timely delivery of all CRM materials
ASSUMPTION: This role requires strong analytical skills, with experience in A/B testing and performance optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in content management, preferably in the iGaming industry (casino & betting) or related fields
Required Skills:
- Proven experience in writing marketing content for email, SMS, push notifications, and social media
- Basic understanding of the sports and gambling markets, including audience specifics and trends
- Familiarity with CMS tools and email automation tools
- Basic proficiency in Figma or similar design collaboration tools
- Analytical skills, with experience in A/B testing and performance optimization
- Teamwork and communication skills, with the ability to work effectively in cross-functional teams
- English proficiency at B2 level or higher
Preferred Skills:
- Knowledge of gambling regulations and responsible gaming practices
- Basic knowledge of HTML/CSS
ASSUMPTION: Candidates with experience in the iGaming industry or related fields will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 12,000 - 18,000 gross per month, based on industry standards for a mid-level content manager in the iGaming industry in Warsaw.
Benefits:
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- Massage
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: RISK is an international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. They operate in 10 countries, serving over 300,000 customers with a team of 600+ professionals across 20+ locations.
Company Size: RISK has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: RISK was founded with the mission to innovate entertainment boldly, swiftly enter new markets, and establish profitable operations.
Company Description:
- RISK is a global high roller in gambling and betting, operating in 10 countries with over 300k customers
- Their mission is to lead the gambling pivot and uncover the future of iGaming
- The company culture is built on a strong foundation of initiative and ownership
Company Specialties:
- Sports Betting
- Live Sports Betting
- Online Betting
- Responsible Gaming
- Lifestyle
- Technology
- Online Gambling
- iGaming
- Sustainable Development
Company Website: https://www.risk.inc/
ASSUMPTION: RISK's focus on innovation and growth makes it an attractive option for candidates seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring a balance of experience and adaptability to thrive in a fast-paced environment.
Reporting Structure: The CRM Content Manager will report directly to the CRM Manager and collaborate with cross-functional teams, including CRM, design, and marketing.
Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work. The Warsaw office is the primary location for this position.
Growth Opportunities:
- Potential career progression into senior content management roles or related fields within the company
- Opportunities to work on high-impact projects and contribute to the company's growth and success
- Access to training and development resources to enhance skills and advance career goals
ASSUMPTION: Candidates who demonstrate strong initiative and a willingness to learn will have ample opportunities for growth and development within RISK.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Warsaw, Poland
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
- The city is known for its rich history, vibrant culture, and thriving business environment
- Warsaw offers a high quality of life, with affordable living costs and numerous recreational opportunities
Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) with occasional flexibility for remote work
ASSUMPTION: Warsaw provides an attractive work environment for professionals seeking a dynamic city with a strong business ecosystem and a rich cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the CRM Manager and/or relevant team members
- Final interview with the Head of CRM or a member of the executive team
Key Assessment Areas:
- Content creation and management skills
- Understanding of the iGaming industry and audience behavior
- Analytical skills and ability to optimize content strategies
- Teamwork and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in content management and the iGaming industry
- Prepare examples of your previous work that demonstrate your ability to create engaging and effective marketing content
- Research RISK's company culture and mission to show your alignment with their values and goals
ATS Keywords: CRM, content management, iGaming, marketing, customer engagement, retention, A/B testing, CMS, Figma, HTML/CSS, teamwork, communication
ASSUMPTION: RISK's application process is designed to assess candidates' skills and cultural fit, with a focus on identifying strong communicators and strategic thinkers.
🛠️ Tools & Technologies
- CMS tools (e.g., WordPress, Adobe Experience Manager, etc.)
- Email automation tools (e.g., Mailchimp, HubSpot, etc.)
- Figma or similar design collaboration tools
- HTML/CSS for basic content customization
ASSUMPTION: Familiarity with industry-standard content management and design tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Initiative and ownership
- Bold innovation
- Swift market entry
- Profitable operations
Work Style:
- Collaborative and cross-functional teamwork
- Fast-paced and dynamic environment
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working in cross-functional teams and collaborating with various stakeholders?
- Do you have a proven track record of creating engaging and effective marketing content?
ASSUMPTION: Candidates who align with RISK's values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Keeping up with the fast-paced and dynamic nature of the iGaming industry
- Balancing the demands of multiple channels and platforms for CRM content
- Maintaining brand consistency and the desired tone of voice across all CRM communications
- Adapting to the occasional need for remote work and managing time effectively
ASSUMPTION: Candidates who are adaptable, organized, and comfortable working in fast-paced environments will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on CRM content and initiatives
- While the iGaming industry has unique audience behaviors and regulations, the core content management skills required are transferable from other industries
- Career progression in this role could lead to senior content management positions or related fields within the company
ASSUMPTION: Candidates with experience in content management, marketing, or related fields will find this role to be a natural fit, with opportunities for growth and development within RISK.
📝 Sample Projects
- Developing and implementing a comprehensive CRM content strategy for a new sports betting platform
- Creating and optimizing email campaigns to improve customer engagement and retention for an online casino
- Collaborating with the design team to create visually appealing and on-brand push notifications for a live sports betting app
ASSUMPTION: These sample projects illustrate the diverse range of content management tasks and initiatives that the CRM Content Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the CRM department?
- How does RISK support the professional development and growth of its employees?
- What are the most challenging aspects of working in the iGaming industry, and how does RISK address these challenges?
- How does RISK foster a culture of initiative and ownership, and what opportunities are there for employees to drive innovation and success?
- What are the expectations for remote work and flexibility in this role?
ASSUMPTION: These interview questions are designed to provide insight into the company culture, team dynamics, and expectations for the role, allowing candidates to make informed decisions about their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in content management and the iGaming industry
- Prepare examples of your previous work that demonstrate your ability to create engaging and effective marketing content
- Research RISK's company culture and mission to show your alignment with their values and goals
- Follow up with the HR department one week after submission to confirm receipt of your application and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
