CRM Content Manager

📌 Core Information

🔹 Job Title: CRM Content Manager

🔹 Company: RISK Inc.

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: On-site

🔹 Category: 🎯 CRM & Loyalty Marketing

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating and managing compelling CRM content.
• Developing and implementing content strategies for multichannel campaigns.
• Collaborating with cross-functional teams to align content with marketing objectives.
• Ensuring brand consistency and enhancing customer engagement.

ASSUMPTION: This role is integral in maintaining brand voice and customer engagement consistency across all customer touchpoints, leveraging both creative and analytical skills to optimize content performance.

📋 Key Responsibilities

✅ Develop and implement content strategies for CRM campaigns across various channels.

✅ Write and edit engaging promotional copy for emails, website, SMS, and other customer communications.

✅ Collaborate with the CRM team to execute activities based on product promotion plans.

✅ Create clear task descriptions for the design team and manage website banners and snippets.

✅ Analyze content performance metrics and optimize strategies accordingly.

✅ Ensure brand consistency and tone of voice across all CRM communications.

✅ Stay up-to-date with industry trends and best practices in CRM content management.

ASSUMPTION: The responsibilities emphasize the need for a detail-oriented individual capable of balancing strategic planning with execution and creative tasks.

🎯 Required Qualifications

Education: Not specified

Experience: Proven experience in CRM content management, preferably in the iGaming industry is required.

Required Skills:

• Excellent writing and editing skills with a strong command of American English.
• Proficiency in email marketing and other CRM communication techniques.
• Experience with A/B testing and content optimization strategies.

Preferred Skills:

• Familiarity with Content Management Systems and email automation tools.
• Knowledge of gambling regulations and responsible gaming practices.

ASSUMPTION: The role likely prefers candidates with industry-specific knowledge to meet regulatory standards effectively, although some skills can be developed on the job.

💰 Compensation & Benefits

Salary Range: Not specified; candidates are encouraged to inquire during the interview process for market-informed compensation.

Benefits:

• Children Allowance
• Mental Health Support
• Sport Activities
• Language Courses
• Automotive Services
• Veterinary Services
• Home Office Setup Assistance
• Dental Services
• Books and Stationery
• Training Compensation
• Massage Services

Working Hours: 40 hours per week

ASSUMPTION: The benefits package is comprehensive, suggesting a company culture that values employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers, with a focus on iGaming

Company Size: 501-1,000 employees, offering the agility of a mid-sized company with global reach

Founded: Not specified

Company Description:

• Specializes in innovative iGaming solutions and responsible gaming practices.
• Operates in 10 countries, emphasizing rapid market entry and profitability.
• Leverages digital transformation to lead in tech-driven entertainment.

Company Specialties:

• Sports Betting
• Live Sports Betting
• Online Gambling

Company Website: https://www.risk.inc/

ASSUMPTION: The company is a leader within its industry and focuses on innovation and expansion within the iGaming sector, providing ample opportunities for career growth.

📊 Role Analysis

Career Level: Mid-level, providing opportunities to develop and influence CRM strategies

Reporting Structure: Likely reports to the Head of CRM or similar senior role within the marketing department

Work Arrangement: Flexible work options with a remote possibility indicates a supportive work environment.

Growth Opportunities:

• Opportunity to lead innovative CRM campaigns.
• Potential to influence content strategy at a global level.
• Exposure to cutting-edge iGaming industry trends and technologies.

ASSUMPTION: Given the company's emphasis on innovation and growth, this role likely provides significant career development opportunities.

🌍 Location & Work Environment

Office Type: High-energy, dynamic work environment typical of the iGaming industry

Office Location(s): Warsaw, with potential interactions with global offices

Geographic Context:

• Warsaw is a thriving European business hub.
• Offers a rich cultural scene and a growing tech industry presence.
• Accessible international connections for global operations.

Work Schedule: Standard 40-hour workweek with flexibility

ASSUMPTION: The Warsaw location offers opportunities to engage in a multicultural office environment with international business connections.

💼 Interview & Application Insights

Typical Process:

• Initial application review and resume screening.
• Phone or virtual interview with HR.
• Technical or skills assessment related to CRM content management.
• Final interview with the CRM or Marketing lead.

Key Assessment Areas:

• Proficiency in CRM tools and email marketing.
• Ability to develop and implement content strategies.
• Understanding of iGaming industry trends.

Application Tips:

• Highlight CRM and content management experience.
• Demonstrate industry knowledge in iGaming.
• Showcase analytical skills with examples of content optimization.

ATS Keywords: CRM Content Management, iGaming, Email Marketing, Content Strategy, A/B Testing, Data Analysis

ASSUMPTION: The inclusion of specific CRM and iGaming terms in your application will help your resume stand out in automated systems.

🛠️ Tools & Technologies

• Email Automation Platforms
• Content Management Systems (e.g., Figma, similar tools)
• Data Analysis Software

ASSUMPTION: Proficiency in these tools will be utilized to enhance CRM strategies and optimize customer engagement efforts.

👔 Cultural Fit Considerations

Company Values:

• Embrace Innovation
• Pursue Growth
• Practice Responsiveness

Work Style:

• Collaborative and cross-functional teamwork.
• High degree of autonomy in project management.
• Open communication encouraging ideas and feedback.

Self-Assessment Questions:

• Do I have the skills to drive CRM content strategies effectively?
• Can I thrive in a fast-paced, innovation-driven environment?
• Am I comfortable with taking initiative and ownership of projects?

ASSUMPTION: A candidate who values innovation, growth, and collaborative environments will fit well within RISK Inc.'s culture.

⚠️ Potential Challenges

• Navigating rapidly changing industry trends.
• Ensuring compliance with gambling regulations.
• Balancing multiple projects with tight deadlines.
• Adapting content across various global markets.

ASSUMPTION: Prospective candidates should have resilience and adaptability to handle industry-specific challenges efficiently.

📈 Similar Roles Comparison

• CRM Specialist in Fintech - emphasizes customer data security and privacy.
• Content Manager in E-commerce - focuses on product storytelling and conversion.
• Email Marketing Manager in Entertainment - prioritizes engagement and retention.

ASSUMPTION: Understanding varied industry nuances can guide candidates in leveraging transferable skills effectively for this position.

📝 Sample Projects

• Developed a multi-channel promotional campaign for a new game launch.
• Led A/B testing for email subject lines, resulting in a 20% increase in open rates.
• Collaborated with the design team to create visually compelling email templates.

ASSUMPTION: The ability to demonstrate prior project experience will provide tangible proof of capability and impact.

❓ Key Questions to Ask During Interview

• How does the company measure the success of CRM campaigns?
• What opportunities for professional growth exist within the CRM team?
• How is feedback for content optimization typically shared and implemented?
• What is the company’s approach to managing gambling regulatory changes?
• How are cross-functional collaboration efforts facilitated?

ASSUMPTION: These questions can help candidates gain a deeper understanding of the company's dynamics and candidate expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a portfolio of previous CRM or content management projects.
• Ensure your resume includes keywords related to CRM and iGaming.
• Practice industry-relevant scenarios for interviews.
• Consider networking with current or former employees of RISK to gain insights.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.