📌 Core Information
🔹 Job Title: CRM Content Manager
🔹 Company: RISK inc
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Warsaw, Poland)
🚀 Job Overview
Key aspects of this role include:
- Creating and managing compelling content for CRM initiatives
- Developing and implementing content strategies to boost customer engagement and retention
- Collaborating with CRM and design teams to ensure consistent messaging
- Monitoring CRM trends and audience behavior to optimize content strategies
- Working in a dynamic, international iGaming company with a strong focus on growth and innovation
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on customer engagement and retention. The ideal candidate will have experience in content management, preferably in the iGaming industry, and a solid understanding of CRM campaigns and audience behavior.
📋 Key Responsibilities
✅ Create and optimize content for CRM campaigns across multiple channels, including email, SMS, push notifications, and social media
✅ Develop and implement content strategies to boost customer engagement and retention
✅ Collaborate with CRM and design teams to align text and visuals for consistent messaging
✅ Oversee content placement and management using CMS tools to ensure accuracy, consistency, and optimal user experience
✅ Ensure brand consistency and maintain the desired tone of voice across all CRM communications
✅ Monitor CRM trends and audience behavior, applying insights to optimize content strategies
✅ Maintain content calendars to ensure timely delivery of all CRM materials
ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to work effectively in cross-functional teams. The ideal candidate will be proactive, results-driven, and able to thrive in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience in content management, preferably in the iGaming industry (casino & betting) or related fields
Required Skills:
- Excellent writing skills for marketing content across various channels
- Basic understanding of the sports and gambling markets, including audience specifics and trends
- Familiarity with CMS tools and email automation tools
- Basic proficiency in Figma or similar design collaboration tools
- Analytical skills, with experience in A/B testing and performance optimization
- Teamwork and communication skills, with the ability to work effectively in cross-functional teams
- English proficiency at B2 level or higher
Preferred Skills:
- Knowledge of gambling regulations and responsible gaming practices
- Basic knowledge of HTML/CSS
ASSUMPTION: While a background in the iGaming industry is preferred, candidates with experience in related fields (e.g., digital marketing, content creation) and a strong interest in learning about the iGaming industry may also be considered.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for the iGaming industry in Poland)
Benefits:
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- Massage
Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work for some tasks
ASSUMPTION: The salary range provided is an estimate based on industry standards for the iGaming industry in Poland. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: RISK inc operates in the entertainment providers industry, focusing on iGaming, sports betting, and online casino operations. The company is known for its innovative approach and rapid market entry strategies.
Company Size: RISK inc has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and career development.
Founded: The company's founding date is not specified, but it has established itself as a significant player in the global iGaming market.
Company Description:
- RISK inc is an international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets
- The company operates in 10 countries, serving over 300,000 customers with 600+ professionals in 20+ locations
- RISK inc focuses on iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics
Company Specialties:
- Sports Betting
- Live Sports Betting
- Online Betting
- Responsible Gaming
- Lifestyle
- Technology
- Online Gambling
- iGaming
- and Sustainable Development
Company Website: https://www.risk.inc/
ASSUMPTION: RISK inc's focus on innovation and rapid market entry makes it an attractive employer for candidates seeking a dynamic, fast-paced work environment in the iGaming industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in content management, marketing, or a related field.
Reporting Structure: The CRM Content Manager will report directly to the CRM Manager and work closely with the CRM, design, and marketing teams.
Work Arrangement: This is a full-time, on-site position based in Warsaw, Poland. However, some flexibility for remote work may be available for specific tasks.
Growth Opportunities:
- As RISK inc continues to expand, there may be opportunities for the CRM Content Manager to take on additional responsibilities or move into a management role
- The company's focus on innovation and growth provides ample opportunities for professional development and career advancement
ASSUMPTION: Given RISK inc's focus on growth and innovation, the CRM Content Manager role offers strong potential for career progression and professional development.
🌍 Location & Work Environment
Office Type: RISK inc's Warsaw office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): The company's Warsaw office is located in the city center, providing easy access to public transportation and various amenities.
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people
- The city is known for its rich history, vibrant culture, and diverse entertainment options
- Warsaw offers a high quality of life, with affordable living costs compared to other major European cities
Work Schedule: The CRM Content Manager will work a full-time schedule, with flexible working hours and the possibility of remote work for some tasks.
ASSUMPTION: Warsaw provides an attractive work environment for professionals seeking a dynamic, multicultural city with a high quality of life and affordable living costs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the CRM Manager and/or other relevant team members
- Final interview with the Head of CRM or another senior manager
Key Assessment Areas:
- Writing skills and ability to create engaging content for CRM campaigns
- Understanding of the iGaming industry and audience behavior
- Analytical skills and ability to optimize content strategies based on performance data
- Communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams
Application Tips:
- Highlight your relevant experience in content management and marketing, with a focus on CRM campaigns and audience engagement
- Tailor your resume and cover letter to emphasize your understanding of the iGaming industry and your ability to create compelling content for CRM initiatives
- Prepare examples of your previous work that demonstrate your writing skills and ability to create engaging content for various marketing channels
ATS Keywords: CRM, content management, iGaming, customer engagement, retention strategies, A/B testing, performance optimization, teamwork, communication, Figma, CMS tools, email automation
ASSUMPTION: RISK inc's application process is designed to assess candidates' skills and qualifications for the CRM Content Manager role, with a focus on writing, analytical, and teamwork abilities.
🛠️ Tools & Technologies
- CMS tools (e.g., WordPress, Drupal, or similar)
- Email automation tools (e.g., Mailchimp, HubSpot, or similar)
- Figma or similar design collaboration tools
- Analytical tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: The CRM Content Manager will be expected to have a basic proficiency in the tools and technologies listed above, with the ability to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: RISK inc encourages creativity and bold ideas to drive growth and success
- Ownership: The company fosters a culture of initiative and accountability, empowering employees to take ownership of their roles and contribute to the company's overall success
- Collaboration: RISK inc values teamwork and cross-functional collaboration to achieve common goals
Work Style:
- Dynamic: The company operates in a fast-paced, ever-changing environment, requiring employees to be adaptable and proactive
- International: RISK inc has a diverse, multicultural workforce, with employees from various backgrounds and nationalities
- Performance-driven: The company focuses on results and continuous improvement, with a strong emphasis on data-driven decision-making
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments, and are you comfortable with change and uncertainty?
- Are you a strong communicator with excellent writing skills, and can you create engaging content for various marketing channels?
- Do you have a basic understanding of the iGaming industry and audience behavior, and are you eager to learn more?
- Are you comfortable working in a collaborative, cross-functional team environment, and can you effectively manage multiple projects and deadlines?
ASSUMPTION: RISK inc's culture is characterized by innovation, ownership, and collaboration, with a strong focus on performance and results. Candidates who are proactive, adaptable, and comfortable working in a dynamic, international environment are likely to be a good fit for the company.
⚠️ Potential Challenges
- The iGaming industry is highly competitive and rapidly evolving, requiring the CRM Content Manager to stay up-to-date with the latest trends and best practices
- The role may involve working with sensitive customer data, requiring a strong commitment to data privacy and security
- The CRM Content Manager may need to balance multiple projects and deadlines, requiring strong time management and organizational skills
- The company's focus on innovation and growth may result in a fast-paced, sometimes stressful work environment
ASSUMPTION: The CRM Content Manager role presents unique challenges and opportunities for growth and development in the dynamic iGaming industry.
📈 Similar Roles Comparison
- Compared to related roles in marketing or content management, the CRM Content Manager role places a stronger emphasis on customer engagement and retention strategies, as well as a solid understanding of the iGaming industry and audience behavior
- In the iGaming industry, the CRM Content Manager role is similar to that of a Marketing Content Manager or Customer Engagement Manager, with a focus on creating and optimizing content for CRM campaigns
- Career progression for the CRM Content Manager role may include moving into a management position, such as CRM Manager or Head of CRM, or transitioning into a related role, such as Marketing Manager or Customer Experience Manager
ASSUMPTION: The CRM Content Manager role is a specialized position within the iGaming industry, with unique requirements and opportunities for career growth and development.
📝 Sample Projects
- Developing and implementing a content strategy to improve customer retention for a new online casino product
- Creating and optimizing email campaigns to promote responsible gaming initiatives and engage customers in sports betting
- Collaborating with the design team to create visually appealing and on-brand content for push notifications and social media channels
ASSUMPTION: The CRM Content Manager role involves a wide range of projects and initiatives, with a focus on creating engaging content for CRM campaigns and optimizing customer engagement and retention strategies.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to innovation and growth, and how the CRM Content Manager role contributes to these efforts?
- How does RISK inc support the professional development and career advancement of its employees?
- What are the key priorities for the CRM Content Manager role in the first 30, 60, and 90 days?
- How does RISK inc ensure brand consistency and maintain the desired tone of voice across all CRM communications?
- What are the most challenging aspects of working in the iGaming industry, and how does RISK inc address these challenges?
ASSUMPTION: The interview process for the CRM Content Manager role is an opportunity for candidates to learn more about RISK inc's culture, values, and approach to innovation and growth, as well as the specific requirements and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in content management, marketing, and CRM campaigns, with a focus on the iGaming industry and audience engagement
- Prepare examples of your previous work that demonstrate your writing skills and ability to create engaging content for various marketing channels
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
