📌 Core Information
🔹 Job Title: CRM & Email Marketing Specialist
🔹 Company: Medi-Market Group
🔹 Location: Milan, Italy
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Managing the CRM platform for data cleaning, campaign implementation, and customer segmentation
- Creating and managing automated customer journeys and email newsletters
- Analyzing campaign performance and optimizing strategies
- Collaborating with marketing, IT, and other teams to ensure consistent communication
- Providing customer care and handling customer inquiries
ASSUMPTION: This role requires a balance of technical skills in CRM and email marketing, along with strong communication and analytical abilities. The ideal candidate will be comfortable working in a dynamic, growing environment and have a customer-centric mindset.
📋 Key Responsibilities
✅ Manage the CRM platform, including data cleaning, campaign implementation, and customer segmentation
✅ Create and manage automated customer journeys and email newsletters
✅ Analyze campaign performance and optimize strategies
✅ Collaborate with marketing, IT, and other teams to ensure consistent communication
✅ Provide customer care and handle customer inquiries
ASSUMPTION: The role involves a mix of technical tasks, creative work, and customer interaction. Strong organizational skills and the ability to manage multiple projects are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience in CRM and email marketing, preferably in retail or specialized distribution
Required Skills:
- Proven experience with CRM tools and email marketing platforms
- Strong analytical skills and data-driven mindset
- Basic graphic design skills (Canva or Adobe) and familiarity with HTML/CSS for email
- Excellent communication skills in Italian and good English (French is a plus)
- Proactive problem-solving approach and customer orientation
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the retail industry and customer loyalty programs
ASSUMPTION: While specific industry experience is not required, candidates with a background in retail or specialized distribution may have an advantage in understanding the unique challenges and opportunities of this role.
💰 Compensation & Benefits
Salary Range: €28,000 - €35,000 per year (based on experience and market standards for the role and location)
Benefits:
- Professional development opportunities
- Hybrid work arrangement (3 office days per week)
- Meal vouchers
- Inclusive work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focused on health, wellbeing, and beauty products
Company Size: Medium (1,001-5,000 employees), which offers opportunities for growth and career advancement
Founded: 2014, with a mission to make health and wellbeing products accessible to everyone
Company Description:
- Medi-Market Group is a Belgian-based company with a strong presence in Italy
- The company operates a chain of pharmacies and parapharmacies, offering personalized advice and a wide range of products
- Medi-Market Group is committed to promoting health and wellbeing, with a focus on customer care and personalized advice
Company Specialties:
- Retail of health, wellbeing, and beauty products
- Customer care and personalized advice
- Marketing and promotional activities
Company Website: Medi-Market Group
ASSUMPTION: Medi-Market Group's focus on customer care and personalized advice sets it apart from traditional retail companies, offering candidates the opportunity to make a meaningful impact on customers' lives.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: Reports directly to the Head of Marketing, with close collaboration with marketing, IT, and other teams
Work Arrangement: Hybrid, with 3 office days per week and the possibility of remote work for 2 days per week
Growth Opportunities:
- Advancement within the marketing department, such as a senior role or management position
- Expansion into other areas of the business, such as product management or customer experience
- Professional development opportunities, including training and workshops
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, allowing for collaboration and team-building in the office while also providing flexibility for remote work.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Milan
Office Location(s): Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic hub
- The city offers a rich cultural scene, with numerous museums, galleries, and historical sites
- Milan is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time, with a hybrid work arrangement (3 office days per week)
ASSUMPTION: Milan's vibrant cultural scene and strong economic prospects make it an attractive location for professionals seeking a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Head of Marketing and a member of the marketing team
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Technical skills in CRM and email marketing
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Customer orientation and empathy
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of the role and the company's mission and values
- Prepare examples of your work, such as email campaigns or customer care interactions
- Follow up with the hiring manager after your interview to express your interest in the position
ATS Keywords: CRM, email marketing, customer segmentation, data analysis, customer care, marketing automation, HTML, CSS
ASSUMPTION: Medi-Market Group's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- CRM platform (e.g., Salesforce, HubSpot, or Zoho CRM)
- Email marketing tools (e.g., Mailchimp, Constant Contact, or Sendinblue)
- Graphic design tools (e.g., Canva or Adobe Creative Suite)
- Data analysis tools (e.g., Excel or Google Sheets)
ASSUMPTION: The specific CRM and email marketing platforms used by Medi-Market Group may vary, and candidates should be prepared to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Customer-focused and results-driven
- Adaptable and open to change
Self-Assessment Questions:
- How do you ensure that customer needs are at the center of your decision-making process?
- Can you describe a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you approach collaboration and teamwork, especially when working with diverse teams?
ASSUMPTION: Medi-Market Group values candidates who are customer-focused, adaptable, and able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Adapting to new tools and technologies as the company grows and evolves
- Balancing the demands of customer care and marketing initiatives
- Working effectively in a hybrid work arrangement, with a mix of in-person and remote collaboration
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in the role.
📈 Similar Roles Comparison
- Unlike traditional retail marketing roles, this position has a strong focus on CRM and customer segmentation, requiring a unique blend of technical and creative skills
- In the Italian retail market, Medi-Market Group is known for its customer-centric approach and commitment to personalized advice, setting it apart from competitors
- This role offers opportunities for career growth and advancement within the marketing department and the broader organization
ASSUMPTION: Candidates should consider how their skills and experiences align with the unique requirements of this role and the company's mission and values.
📝 Sample Projects
- Developing and implementing a customer segmentation strategy to improve email campaign performance
- Creating and managing automated customer journeys to enhance the customer experience and drive loyalty
- Analyzing campaign performance data to identify trends and optimize marketing strategies
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the CRM & Email Marketing Specialist may be responsible for, but the actual projects may vary depending on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company?
- Can you describe the team structure and dynamics within the marketing department?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially in a hybrid work arrangement?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your work, such as email campaigns or customer care interactions
- Follow up with the hiring manager after your interview to express your interest in the position
- If selected for the final interview, be prepared to discuss your approach to customer care and your ability to thrive in a dynamic, collaborative work environment
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
