CRM Lifecycle Marketing Manager (Braze Specialist)

📌 Core Information

🔹 Job Title: CRM Lifecycle Marketing Manager (Braze Specialist)

🔹 Company: Twin Health

🔹 Location: Remote, USA

🔹 Job Type: Full-Time

🔹 Category: Health Care

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Executing high-impact, data-driven lifecycle marketing campaigns across multiple channels
• Managing campaign execution in Braze and developing automated customer journeys
• Collaborating with cross-functional teams to design robust audience segmentation and campaign triggers
• Optimizing campaigns through A/B testing, QA processes, and performance tracking

ASSUMPTION: This role requires a strong balance of strategic marketing insight and technical proficiency in Braze and related tools.

📋 Key Responsibilities

✅ Own end-to-end campaign execution in Braze, managing email, SMS, push notifications, in-app messaging, landing pages, and social communications

✅ Develop and deploy automated customer journeys, including AI optimizations, webhook and API-triggered campaigns, to drive registration growth and conversion

✅ Leverage advanced Braze capabilities (e.g., liquid logic and dynamic content) to implement personalized, scalable messaging

✅ Collaborate with internal stakeholders to design robust audience segmentation, campaign triggers, and technical integrations

✅ Oversee the communications intake process and maintain a monthly campaign calendar to ensure alignment with business priorities

✅ Manage vendor relationships and third-party tools, supporting lifecycle marketing initiatives with seamless API integrations

✅ Implement rigorous A/B testing, QA processes, and performance tracking to optimize campaigns

✅ Troubleshoot technical issues, partnering with Clinical, Product, Engineering, and Data teams to resolve integration challenges and ensure data integrity

✅ Build, maintain, and optimize email templates, landing pages, and integration endpoints to deliver a seamless user experience

✅ Provide training and technical guidance to internal teams on Braze best practices and leveraging API/webhook integrations

✅ Additional duties as assigned

ASSUMPTION: This role involves a high degree of technical detail and requires a meticulous focus on QA to ensure flawless campaign execution and seamless system integration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on experience with Braze, managing multi-channel marketing campaigns

Required Skills:

• Proven expertise in CRM and lifecycle marketing, driving customer engagement, growth, and conversions through data-focused strategies
• Strong technical proficiency, with demonstrable experience in API and webhook integrations for real-time campaign triggers
• Excellent analytical skills and a data-driven mindset, with experience in A/B testing, segmentation, and performance optimization
• Proven project management abilities and a track record of effective collaboration with cross-functional teams in a fast-paced environment
• Outstanding communication skills, with the ability to articulate technical concepts to both technical and non-technical audiences

Preferred Skills:

• Familiarity with HTML/CSS and other digital marketing technologies

ASSUMPTION: Candidates with a proven track record in Braze and lifecycle marketing, as well as strong analytical and project management skills, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $115,000 - $130,000 annually (based on experience and location)

Benefits:

• Competitive compensation package in line with leading technology companies
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks for non-delivering parents
• 100% employer-sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Twin Health operates in the health care industry, focusing on metabolic health and chronic condition management. The company combines advanced medical science and technology with clinical care to help people take control of conditions like type 2 diabetes, prediabetes, and obesity.

Company Size: Twin Health has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Twin Health was founded in 2018, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Twin Health combines advanced medical science and technology with a clinical care team to help people take control of conditions like type 2 diabetes, prediabetes, and obesity.
• The company offers a metabolic health benefit exclusively through employers or health plans, using its Digital Twin™ technology to learn a member’s unique metabolism and provide personalized recommendations.
• Twin Health has achieved clinically validated results, including significant improvements in medication reduction, weight loss, and other health metrics.

Company Specialties:

• Health
• AI and Machine Learning

Company Website: https://twinhealth.com/

ASSUMPTION: Twin Health's focus on innovation and data-driven approaches creates an environment that values strategic thinking and technical proficiency.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic marketing insight and technical proficiency in Braze and related tools.

Reporting Structure: The CRM Lifecycle Marketing Manager (Braze Specialist) will report directly to the Head of Marketing or a similar role, working closely with cross-functional teams to execute campaigns and optimize performance.

Work Arrangement: This is a remote position available to US-based persons, with a high degree of flexibility and autonomy.

Growth Opportunities:

• As Twin Health continues to grow, there may be opportunities for the CRM Lifecycle Marketing Manager (Braze Specialist) to take on additional responsibilities or move into a leadership role.
• The company's focus on innovation and data-driven approaches creates an environment that values continuous learning and professional development.

ASSUMPTION: Success in this role will require a strong balance of strategic marketing insight and technical proficiency, as well as the ability to work effectively in a remote, cross-functional team environment.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): Remote, USA

Geographic Context:

• The United States has a diverse range of metropolitan areas, each with its unique cultural, economic, and social characteristics.
• Working remotely allows for a high degree of flexibility and the ability to balance personal and professional responsibilities.
• The remote work environment at Twin Health is supported by a company culture that values collaboration, communication, and work-life balance.

Work Schedule: Full-time (40 hours per week), with a high degree of flexibility and autonomy

ASSUMPTION: The remote work environment at Twin Health requires strong self-motivation, time management, and communication skills to ensure effective collaboration and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or cross-functional team members

Key Assessment Areas:

• Braze proficiency and campaign management skills
• Analytical and problem-solving abilities
• Collaboration and communication skills
• Cultural fit and alignment with Twin Health's values

Application Tips:

• Highlight your relevant experience with Braze and lifecycle marketing campaigns in your resume and cover letter.
• Demonstrate your analytical and problem-solving skills through specific examples or case studies.
• Showcase your ability to work effectively in a remote, cross-functional team environment.

ATS Keywords: Braze, lifecycle marketing, campaign management, API integrations, webhook integrations, A/B testing, segmentation, performance optimization, project management, collaboration, communication skills

ASSUMPTION: The interview process at Twin Health is designed to assess both technical proficiency and cultural fit, with a strong emphasis on collaboration and communication skills.

🛠️ Tools & Technologies

• Braze
• API and webhook integrations
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Analytical tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: Proficiency in Braze and related tools is essential for success in this role, as is the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion: Twin Health values employees who are passionate about their work and committed to making a positive impact on people's lives.
• Talent: The company seeks out talented individuals who bring diverse perspectives and expertise to the team.
• Trust: Twin Health fosters a culture of trust, empowering employees to take ownership of their work and make decisions that drive results.

Work Style:

• Collaborative: Twin Health values a team-based approach to problem-solving and decision-making.
• Data-driven: The company emphasizes the use of data and analytics to inform strategic decisions and optimize performance.
• Innovative: Twin Health encourages employees to think creatively and challenge the status quo to drive continuous improvement.

Self-Assessment Questions:

• How do you stay organized and manage your time effectively in a remote work environment?
• Can you provide an example of a time when you used data to optimize a marketing campaign or improve performance?
• How do you approach collaboration and communication with cross-functional teams, particularly when working remotely?

ASSUMPTION: Success at Twin Health requires a strong cultural fit with the company's values and work style, as well as the ability to thrive in a remote, collaborative, and data-driven environment.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines in a fast-paced environment may require strong time management and prioritization skills.
• Working remotely may present unique challenges in terms of communication, collaboration, and maintaining a healthy work-life balance.
• Keeping up with the latest trends and best practices in Braze and related tools may require continuous learning and professional development.
• Ensuring data integrity and security in a remote work environment may require strong technical proficiency and attention to detail.

ASSUMPTION: Success in this role will require strong self-motivation, time management, and communication skills, as well as the ability to adapt to a fast-paced, remote work environment.

📈 Similar Roles Comparison

• Compared to other lifecycle marketing roles, this position places a stronger emphasis on technical proficiency in Braze and related tools.
• Unlike some marketing roles, this position requires a high degree of technical detail and a meticulous focus on QA to ensure flawless campaign execution and seamless system integration.
• Career progression in this role may involve moving into a leadership position or taking on additional responsibilities as Twin Health continues to grow.

ASSUMPTION: This role offers a unique opportunity to leverage technical proficiency in Braze and related tools to drive high-impact, data-driven lifecycle marketing campaigns in a fast-paced, remote work environment.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive registration growth and conversion for a new product launch
• Optimizing an automated customer journey using AI optimizations and real-time engagement triggers to improve open rates and click-through rates
• Collaborating with cross-functional teams to design and implement a robust audience segmentation strategy, leveraging advanced Braze capabilities and external data sources

ASSUMPTION: Success in this role will require a strong balance of strategic marketing insight and technical proficiency, as well as the ability to work effectively in a remote, cross-functional team environment.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process at Twin Health, and how this role fits into that process?
• How does Twin Health support the professional development and growth of its marketing team members?
• Can you provide an example of a time when the company has leveraged data and analytics to inform a strategic decision or optimize performance?
• How does Twin Health foster a culture of collaboration and communication in a remote work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to success at Twin Health.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant experience with Braze and lifecycle marketing campaigns
• Prepare for the technical assessment or case study presentation by brushing up on your Braze skills and reviewing recent marketing campaigns you've worked on
• Be ready to discuss your approach to collaboration and communication in a remote work environment during the final interview
• Follow up with the hiring manager or Talent Acquisition team one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.