📌 Core Information
🔹 Job Title: CRM Marketing Associate
🔹 Company: Udemy
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Hybrid (2 days per week in the office)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Building and optimizing multi-channel marketing campaigns to engage millions of learners worldwide
- Collaborating with various teams to translate business goals into effective, data-driven campaigns
- Gathering and documenting requirements, understanding campaign flows and logic, applying attributes and events, and defining timelines as per SLAs
- Implementing different kinds of marketing programs in a cross-channel campaign (Email, Push Notification, In App Messaging, Webhook, WhatsApp)
- Monitoring trends, analyzing data, and optimizing marketing campaigns
ASSUMPTION: This role requires a high level of technical expertise in email marketing and campaign management, as well as strong collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and maintain effective and positive working relationships with stakeholders and team members
✅ Gather and document requirements, understand campaign flows and logic, apply attributes and events, and define timelines as per SLAs
✅ Implement different kinds of marketing programs in a cross-channel campaign (Email, Push Notification, In App Messaging, Webhook, WhatsApp)
✅ Build dynamic, mobile-responsive emails, modules, and templates using HTML5 and CSS3
✅ Implement Liquid/Java Script to create targeted and relevant personalization in emails
✅ Monitor email programs to ensure deliverability to a global customer base
✅ Contribute to the project management of email campaigns in the PM tool, Asana
✅ Contribute to lifecycle, promotions, and trigger-based programs
✅ Collaborate to coordinate coverage, allocate work, and manage bandwidth
✅ Utilize Validity to proof email campaigns to ensure correct design and device rendering
✅ Troubleshoot issues or errors that may arise pre- or post-launch
✅ Work with several partner teams, including Brand, Product, Engineering, and Data Science, to assist in improving email marketing sophistication through automation and personalization
✅ Monitor trends, analyze data, and optimize marketing campaigns
✅ Identify marketing process improvement opportunities
ASSUMPTION: This role requires a strong attention to detail, exceptional communication skills, and the ability to work in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of technical email marketing or technical marketing experience
Required Skills:
- Proficient in HTML and CSS, with the ability to troubleshoot code issues
- Solid understanding of cross-browser/platform issues, code solutions, and email best practices
- Familiarity with email marketing concepts, deployment, and implementation
- Experience using Braze, Adobe Campaign, Marketo, and Adobe Experience Cloud or any other similar tool
- Ability to monitor post-launch campaign success and work to escalate and resolve any issues
- Knowledge of email best practices, A/B testing, and CAN-SPAM laws
Preferred Skills:
- Experience using email optimization tools to proof email templates for device rendering
- Passion for learning, developing, and testing innovative email personalization techniques and formats
- Team-oriented mindset and ability to work with a wide range of individuals
ASSUMPTION: Candidates should have a strong background in technical email marketing and a proven track record of driving campaign success.
💰 Compensation & Benefits
Salary Range: MXN 464,000 - 580,000 per year
Benefits:
- Equity
- Professional Development Stipend
- Flexible Work Culture
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on Udemy's hiring compensation range and is inclusive of base salary and equity. The actual compensation may vary based on several factors, including job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor.
📌 Applicant Insights
🔍 Company Context
Industry: Udemy is a leading global marketplace for learning and teaching online. With over 73 million learners and over 1 billion course enrollments, Udemy is the world's largest online learning platform.
Company Size: Udemy has 1,001-5,000 employees, making it a mid-sized company with a significant global presence.
Founded: Udemy was founded in 2010 and is headquartered in San Francisco, with additional offices in Dublin, Ireland; Ankara, Türkiye; and Melbourne, Australia.
Company Description:
- Udemy's mission is to transform lives through learning, providing the tools learners, instructors, and enterprises need to achieve their goals and reach their full potential.
- The company offers a global marketplace platform with over 250,000 courses in over 75 languages, taught by more than 75,000 instructors.
- Udemy Business, the company's enterprise learning solution, serves over 16,000 customers, including more than half of the Fortune 100.
Company Specialties:
- e-learning
- education
- skills
- technology
- internet
- marketplace
- online learning
- upskilling
- reskilling
- power skills
- business
- and corporate learning
Company Website: http://www.udemy.com
ASSUMPTION: Udemy's global presence and extensive course offerings make it an attractive employer for marketing professionals seeking international exposure and diverse learning opportunities.
📊 Role Analysis
Career Level: The CRM Marketing Associate role is at the mid-level career stage, requiring a significant amount of technical expertise and experience in email marketing.
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including Brand, Product, Engineering, and Data Science.
Work Arrangement: This is a hybrid role, requiring two days per week in the office at the nearest hub. The hybrid work model allows for flexibility and a balance between in-person collaboration and remote work.
Growth Opportunities:
- As Udemy continues to expand its global presence, there may be opportunities for the CRM Marketing Associate to take on more responsibilities or move into a management role.
- The diverse range of courses and learning paths on the Udemy platform offers ample opportunities for professional development and skill-building.
- The company's strong focus on innovation and experimentation creates an environment conducive to career growth and advancement.
ASSUMPTION: The CRM Marketing Associate role provides a strong foundation for career growth within the marketing field, with ample opportunities for learning and development at Udemy.
🌍 Location & Work Environment
Office Type: Udemy's offices are modern, collaborative workspaces designed to foster creativity and productivity.
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and largest city in Mexico, with a population of over 21 million people.
- The city is known for its rich history, vibrant culture, and diverse culinary scene.
- Mexico City is a major economic hub, with a strong focus on industries such as finance, technology, and education.
Work Schedule: The CRM Marketing Associate role follows a hybrid work arrangement, with two days per week in the office and the remaining days working remotely.
ASSUMPTION: Working in Mexico City offers a unique blend of cultural immersion and professional growth opportunities for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical expertise in email marketing and campaign management
- Communication and collaboration skills
- Problem-solving and troubleshooting abilities
- Attention to detail and quality assurance
- Alignment with Udemy's company values and culture
Application Tips:
- Highlight relevant experience and achievements in email marketing and campaign management
- Demonstrate strong communication and collaboration skills in your application materials
- Showcase your ability to work in a fast-paced environment and manage multiple priorities
- Tailor your resume and cover letter to emphasize your technical skills and relevant experience
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making abilities
ATS Keywords: Email Marketing, Campaign Management, HTML, CSS, JavaScript, Marketing Automation, A/B Testing, CAN-SPAM Laws, Quality Assurance, Personalization, Stakeholder Management, Cross-Functional Collaboration, Process Improvement
ASSUMPTION: Udemy's application process is designed to assess candidates' technical skills, communication abilities, and cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Braze
- Adobe Campaign
- Marketo
- Adobe Experience Cloud
- Validity
- Asana
- HTML5
- CSS3
- JavaScript
ASSUMPTION: The CRM Marketing Associate role requires proficiency in various marketing tools, HTML, CSS, and JavaScript, as well as familiarity with email marketing concepts and best practices.
👔 Cultural Fit Considerations
Company Values:
- Transform lives through learning
- Be a force for good
- One Udemy, many voices
- Students first
- Lifelong learners
- Global perspective
- Innovation and curiosity
- One team, one dream
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and accountable
- Continuously learning and improving
Self-Assessment Questions:
- How do you align with Udemy's company values, particularly 'Transform lives through learning' and 'Students first'?
- How do you approach working in a hybrid environment, balancing in-person collaboration and remote work?
- How do you ensure high-quality and consistent communication with stakeholders and team members, both in-person and remotely?
ASSUMPTION: Udemy's company culture emphasizes collaboration, innovation, and a strong commitment to its mission of transforming lives through learning. Candidates should be able to demonstrate a strong cultural fit with these values and work styles.
⚠️ Potential Challenges
- The CRM Marketing Associate role requires a high level of technical expertise and may involve working on multiple campaigns simultaneously, which can be challenging for candidates new to the role or the industry.
- Udemy's global presence and diverse learner base may present unique cultural and linguistic challenges when creating targeted and relevant marketing campaigns.
- The hybrid work arrangement may require candidates to adapt to a new work-life balance and manage their time effectively between in-office and remote work.
- The fast-paced nature of the role may necessitate working outside of standard business hours to meet campaign deadlines or troubleshoot issues.
ASSUMPTION: Candidates should be prepared to face these challenges and have a strong problem-solving mindset to succeed in this role.
📈 Similar Roles Comparison
- The CRM Marketing Associate role is similar to other marketing associate or specialist roles, but with a stronger focus on technical expertise in email marketing and campaign management.
- Compared to other marketing roles, this position requires a higher level of proficiency in HTML, CSS, and JavaScript, as well as a solid understanding of email marketing best practices.
- Career progression in this role may lead to opportunities in marketing management, marketing technology, or other specialized marketing fields.
ASSUMPTION: Candidates should have a clear understanding of the unique aspects of this role and how it compares to other marketing positions in the industry.
📝 Sample Projects
- Developing and implementing a multi-channel marketing campaign to promote a new course launch, including email, push notifications, in-app messages, and webhooks
- Creating dynamic, mobile-responsive email templates using HTML5 and CSS3 for a targeted marketing campaign
- Implementing Liquid/Java Script to create personalized and relevant content in emails for a customer lifecycle program
ASSUMPTION: These sample projects illustrate the technical and creative aspects of the CRM Marketing Associate role, showcasing the candidate's ability to work with various teams and tools to deliver high-quality marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a marketing campaign, from inception to launch, and how this role fits into that process?
- How does Udemy support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign at Udemy and the role this position played in its execution?
- How does Udemy approach A/B testing and optimization in its marketing campaigns?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns at Udemy, and how does this role contribute to their improvement?
ASSUMPTION: These interview questions help candidates gain a deeper understanding of the role's responsibilities, the company's marketing strategies, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in email marketing and campaign management
- Prepare for a phone or video screening with the HR team, focusing on your technical expertise and communication abilities
- Complete a technical assessment or case study, demonstrating your proficiency in HTML, CSS, and JavaScript, as well as your understanding of email marketing best practices
- Participate in interviews with the hiring manager and team members, showcasing your cultural fit with Udemy's values and work style
- Follow up with the hiring team within one week of your interview to reiterate your interest in the position and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
