M

CRM Marketing Associate (FTC)

MOO
Full-time
On-site
London, City of, United Kingdom
🎯 CRM & Loyalty Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: CRM Marketing Associate (FTC)

πŸ”Ή Company: MOO

πŸ”Ή Location: London, City of, United Kingdom

πŸ”Ή Job Type: Fixed Time Contractor (FTC) (UK Only)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (London, Dagenham, Boston, East Providence, Denver)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading marketing automation efforts for MOO's business services customers
  • Collaborating with sales and marketing teams to implement strategies that maximize customer value
  • Managing end-to-end campaign execution, including planning, building, and analyzing performance
  • Developing promotional calendars and coordinating cross-channel marketing campaigns
  • Working with the Business Intelligence team to improve lifecycle campaigns and develop new automated programs

ASSUMPTION: This role requires a proactive, imaginative, and collaborative individual who can manage multiple priorities and thrive in a dynamic environment.

πŸ“‹ Key Responsibilities

βœ… Oversee the email and automated marketing program for MOO’s Business Services (MBS) customers, managing end-to-end campaign execution

βœ… Lead the development of the promotional calendar and coordinate cross-channel marketing campaigns

βœ… Collaborate with the Business Intelligence team to use performance insights to improve existing lifecycle campaigns and develop new automated programs

βœ… Build strong cross-functional relationships and align expectations with stakeholders across sales, design, and analytics

βœ… Design and execute a testing strategy to increase engagement and conversion through the email marketing program

βœ… Monitor email deliverability, engagement metrics, and bounce rates, and work with external tools and partners to maintain a high-quality sender reputation

βœ… Stay current with trends and best practices in email marketing, CRM, and direct marketing through ongoing competitor and industry analysis

ASSUMPTION: This role requires a strong attention to detail, excellent written and verbal communication skills, and a customer-first mindset focused on delivering smooth, engaging, and effective campaigns and customer journeys.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of relevant marketing experience, ideally with a focus on B2B audiences

Required Skills:

  • Solid understanding of direct marketing principles, including customer retention, segmentation, testing, and performance reporting
  • Strong collaboration and stakeholder management skills
  • Basic HTML skills, including the ability to troubleshoot rendering issues and implement new templates
  • Proficiency with major email marketing platforms (e.g., Braze, Salesforce, Pardot, Adobe Campaign, or similar)

Preferred Skills:

  • Experience using Braze

ASSUMPTION: The ideal candidate will have a proven track record in email marketing and CRM, with a strong understanding of direct marketing principles and a customer-focused mindset.

πŸ’° Compensation & Benefits

Salary Range: Β£35,000 - Β£45,000 per annum (pro-rated for the FTC period)

Benefits:

  • 25 Days Holiday
  • Matched Pension Scheme
  • Share Option Scheme
  • Paid Parental Leave
  • Private Healthcare
  • Life Insurance
  • Season Ticket Loan
  • Cycle to Work Scheme
  • Flexible Work Schedules
  • Hybrid Working
  • Remote Working

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing associate role in London, considering the experience level and the fixed-term contract nature of the position.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: MOO operates in the design and technology sector, focusing on online print and design services for businesses of all sizes.

Company Size: MOO has 201-500 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.

Founded: MOO was founded in 2006, with a mission to disrupt the trillion-dollar global print industry by combining professional design with accessibility and reach.

Company Description:

  • MOO offers a range of print and digital products, including business cards, promotional materials, and branded merchandise
  • The company aims to create beautiful, expertly crafted products that help businesses start conversations, open doors, and strengthen relationships
  • MOO is committed to sustainability, ensuring its products have minimal environmental impact

Company Specialties:

  • Online print and design services
  • Business cards
  • Promotional materials
  • Branded merchandise
  • Small business tools
  • Design services
  • Engineering and technology
  • Creative and marketing services

Company Website: http://www.moo.com

ASSUMPTION: MOO's focus on design, technology, and sustainability makes it an attractive employer for candidates interested in these areas.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-level marketing professional looking to gain experience in CRM and marketing automation.

Reporting Structure: The CRM Marketing Associate will report directly to the Head of CRM and work closely with the marketing, sales, and business intelligence teams.

Work Arrangement: This is a hybrid role, with a mix of remote and on-site work. The primary office locations are in London and Dagenham, with additional offices in Boston, East Providence, and Denver.

Growth Opportunities:

  • Expanding skills in CRM, marketing automation, and data analysis
  • Gaining experience working with cross-functional teams and stakeholders
  • Potential career progression into senior marketing or management roles

ASSUMPTION: This role offers opportunities for professional development and growth within the marketing and CRM fields.

🌍 Location & Work Environment

Office Type: MOO's offices are modern, collaborative spaces designed to foster creativity and productivity.

Office Location(s): London, Dagenham, Boston, East Providence, Denver

Geographic Context:

  • London: A vibrant, multicultural city with a thriving business scene and numerous attractions
  • Dagenham: A suburban area with easy access to central London and affordable housing options
  • Boston, East Providence, Denver: Major cities in the US, each offering unique cultural experiences and opportunities for professional growth

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. Flexible working arrangements may be available.

ASSUMPTION: The hybrid work arrangement and multiple office locations provide candidates with flexibility and the opportunity to choose an environment that best suits their needs.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • Technical assessment or case study
  • Final interview with the hiring manager

Key Assessment Areas:

  • Email marketing and CRM expertise
  • Data analysis and reporting skills
  • Collaboration and stakeholder management
  • Problem-solving and adaptability

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of MOO's business and the role's requirements
  • Prepare examples of successful email marketing campaigns or CRM projects you've worked on

ATS Keywords: CRM, marketing automation, email marketing, customer retention, segmentation, testing, performance reporting, collaboration, stakeholder management, HTML, Braze, Salesforce, Pardot

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team, but candidates can expect a thorough evaluation of their skills and experience.

πŸ› οΈ Tools & Technologies

  • Braze
  • Salesforce
  • Pardot
  • Adobe Campaign
  • HTML
  • Basic data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing and CRM positions.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Collaboration
  • Customer focus
  • Integrity
  • Sustainability

Work Style:

  • Dynamic and fast-paced environment
  • Cross-functional collaboration
  • Data-driven decision making
  • Flexibility and adaptability

Self-Assessment Questions:

  • Do you thrive in a dynamic, collaborative environment?
  • Are you comfortable working with data and using it to inform marketing strategies?
  • Do you have a customer-focused mindset and a passion for creating engaging experiences?

ASSUMPTION: MOO values candidates who are creative, collaborative, and customer-focused, with a strong work ethic and a commitment to sustainability.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Working with diverse teams and stakeholders, each with their own priorities and expectations
  • Adapting to new tools and technologies as the role and company evolve
  • Maintaining a high-quality sender reputation and ensuring compliance with email marketing best practices

ASSUMPTION: These challenges are common in marketing and CRM roles and can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing associate positions in its focus on CRM and marketing automation for business services customers
  • MOO's industry-specific context and commitment to sustainability set it apart from other companies in the print and design sector
  • Career path comparison: This role can lead to senior marketing or management positions within MOO or other companies in the industry

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, making it an attractive choice for the right candidate.

πŸ“ Sample Projects

  • Developing and executing a targeted email marketing campaign to re-engage lapsed customers
  • Collaborating with the Business Intelligence team to analyze customer data and identify opportunities for segmentation and personalization
  • Creating and implementing a testing strategy to optimize email open rates, click-through rates, and conversion rates

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the CRM Marketing Associate role at MOO.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the CRM and marketing departments?
  • How does MOO support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does MOO measure the success of its marketing campaigns, and what KPIs are most important for this role?
  • What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant marketing experience and skills
  • Write a cover letter that demonstrates your understanding of MOO's business and the role's requirements
  • Prepare examples of successful email marketing campaigns or CRM projects you've worked on
  • Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.