CRM & Marketing Data Lead

📌 Core Information

🔹 Job Title: CRM & Marketing Data Lead

🔹 Company: Sika AG

🔹 Location: Alcobendas, Madrid, Spain

🔹 Job Type: Full-time (A jornada completa)

🔹 Category: Marketing & Sales

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing the CRM platform to ensure proper usage according to company standards.
• Implementing dashboards and reports to measure objectives and KPIs to support the sales department with CRM data.
• Gestión y mantenimiento de base de datos de cuentas/clientes, liderando y llevando a cabo acciones de mantenimiento y enriquecimiento necesarias.
• Propuesta de mejoras y desarrollo de CRM, planificación estrategia a futuro para ver cómo debería ser la herramienta. Acciones encaminadas a mejorar la eficiencia y eficacia de la fuerza de ventas.

ASSUMPTION: This role requires a balance of technical CRM management skills, data analysis, and strategic planning to drive sales performance and improve CRM efficiency.

📋 Key Responsibilities

✅ Lead and manage the CRM platform, ensuring proper usage according to company standards.

✅ Implement dashboards and reports to measure objectives and KPIs to support the sales department with CRM data.

✅ Gestión y mantenimiento de base de datos de cuentas/clientes, liderando y llevando a cabo acciones de mantenimiento y enriquecimiento necesarias.

✅ Propuesta de mejoras y desarrollo de CRM, planificación estrategia a futuro para ver cómo debería ser la herramienta. Acciones encaminadas a mejorar la eficiencia y eficacia de la fuerza de ventas.

✅ Funciones de reporting, creación de dashboards e informes para el área de BI y negocio para dotar de capacidades analíticas a las áreas de responsabilidad.

✅ Gestión de herramientas de Business Insight/ Mercado para nutrir y enriquecer la base de datos, así como apoyar en los esfuerzos y priorización a la fuerza de ventas.

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned.

🎯 Required Qualifications

Education: Not specified, but relevant degree or certification in marketing, business, or a related field is preferred.

Experience: 5-10 years of experience in CRM management, data analysis, and marketing or sales roles.

Required Skills:

• Experience and knowledge of the industry (deseable)
• Conocimiento y manejo profesional de CRM Salesforce
• Office a nivel experto.
• Ingles nivel alto para interlocución con EMEA en proyectos.
• Capacidad para construir y evolucionar productos digitales (Plataforma CRM)
• Capacidad para gestionar proyectos, trabajo en equipo, liderazgo y adaptación al cambio, proactividad y espíritu innovador.
• Conocimiento y manejo avanzado de herramientas de análisis de datos. Power BI. Tableu, Looker Studio, Google Analytics, etc

Preferred Skills:

• Bilingual or multilingual skills
• Experience in the chemical manufacturing industry
• Certified Salesforce Administrator or similar certification

ASSUMPTION: While the job description does not explicitly state preferred qualifications, additional skills and certifications may provide a competitive advantage for candidates.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a CRM & Marketing Data Lead role in Madrid, Spain, the estimated salary range is €50,000 - €70,000 per year. However, the actual salary may vary depending on the candidate's experience and qualifications.

Benefits:

• Disponer de libertad, en un marco de responsabilidad, para organizar tu trabajo en un entorno de equilibrio entre la vida laboral y familiar.
• Desarrollo profesional y formativo en una empresa multinacional líder en su sector.
• Descuentos en productos Sika.

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the provided job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing. Sika AG is a global specialty chemicals company with a leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industrial manufacturing.

Company Size: 10,001+ employees. As a large multinational company, Sika AG offers a diverse and dynamic work environment with opportunities for professional development and growth.

Founded: 1910. Sika AG was founded in Switzerland and has since grown into a global leader in its industry, with subsidiaries in over 100 countries worldwide.

Company Description:

• Sika AG is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industrial manufacturing.
• The company plays a crucial role in enabling the transformation of the construction and transportation sector toward greater environmental compatibility.
• Sika AG has subsidiaries in 102 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide.

Company Specialties:

• Concrete admixtures
• Specialty mortars
• Sealants and adhesives
• Damping and reinforcing materials
• Structural strengthening systems
• Industrial flooring
• Roofing systems
• Waterproofing systems for buildings
• Grouts
• Refurbishment
• Flooring and coating

Company Website: https://www.sika.com/

ASSUMPTION: The company description and specialties listed above are based on the provided LinkedIn data and may be subject to change.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a balance of technical CRM management skills, data analysis, and strategic planning, as well as experience in marketing or sales roles.

Reporting Structure: The CRM & Marketing Data Lead will report directly to the marketing or sales department and may oversee a team of CRM or data analysts.

Work Arrangement: Full-time, on-site position with flexibility for remote work as needed.

Growth Opportunities:

• Advancement to a senior or management role within the marketing or sales department.
• Expansion of responsibilities to include additional marketing or sales functions.
• Opportunities for international assignments or relocation to other Sika AG subsidiaries worldwide.

ASSUMPTION: Growth opportunities may vary depending on the company's organizational structure and the candidate's performance and qualifications.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and innovation.

Office Location(s): Alcobendas, Madrid, Spain

Geographic Context:

• Alcobendas is a suburb of Madrid, located approximately 15 kilometers north of the city center.
• The area offers a mix of urban and suburban living, with easy access to public transportation and amenities.
• Madrid is the capital and largest city of Spain, with a population of over 3.3 million people.

Work Schedule: Full-time, with flexibility for remote work as needed. The work schedule may vary depending on the candidate's specific role and responsibilities.

ASSUMPTION: The work environment and schedule may be subject to change based on the company's policies and the candidate's specific role and responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing or sales director
• Background check and offer

Key Assessment Areas:

• CRM management skills
• Data analysis and reporting
• Strategic planning and problem-solving
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant CRM management, data analysis, and marketing or sales experience in your resume.
• Include specific examples of CRM projects or initiatives you have led and their outcomes.
• Tailor your cover letter to emphasize your fit with the company's mission and values.
• Prepare for behavioral and situational interview questions that focus on your CRM management, data analysis, and strategic planning skills.

ATS Keywords: CRM management, Salesforce, data analysis, marketing, sales, strategic planning, project management, teamwork, leadership, adaptability, proactivity, innovation

ASSUMPTION: The application process and interview questions may vary depending on the company's specific hiring practices and the candidate's qualifications.

🛠️ Tools & Technologies

• Salesforce CRM
• Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (Power BI, Tableau, Looker Studio, Google Analytics)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: The tools and technologies listed above are based on the provided job description and may be subject to change.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Performance
• Sustainability
• Integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change
• Committed to sustainability and environmental responsibility

Self-Assessment Questions:

• Do you have experience managing CRM platforms and driving sales performance through data analysis?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you have a strong commitment to sustainability and environmental responsibility?

ASSUMPTION: The company values and work style listed above are based on the provided LinkedIn data and may be subject to change.

⚠️ Potential Challenges

• Managing a large and complex CRM database with multiple user groups and data sources.
• Keeping up with the latest CRM trends and best practices in a rapidly evolving industry.
• Balancing the need for data-driven decision-making with the need for quick and agile responses to market changes.
• Navigating a large and diverse organization with multiple stakeholders and competing priorities.

ASSUMPTION: The potential challenges listed above are based on industry trends and common issues faced by CRM & Marketing Data Leads. However, the specific challenges may vary depending on the company's unique context and the candidate's role and responsibilities.

📈 Similar Roles Comparison

• CRM & Marketing Data Lead vs. Marketing Data Analyst: The CRM & Marketing Data Lead role requires more strategic planning and leadership skills, while the Marketing Data Analyst role focuses more on data analysis and reporting.
• CRM & Marketing Data Lead vs. Sales Operations Manager: The CRM & Marketing Data Lead role focuses more on data-driven decision-making and CRM management, while the Sales Operations Manager role focuses more on sales process optimization and team management.
• Career path comparison: The CRM & Marketing Data Lead role can serve as a stepping stone to senior marketing or sales roles, such as Marketing Director or Vice President of Sales.

ASSUMPTION: The role comparisons listed above are based on industry trends and common career paths for CRM & Marketing Data Leads. However, the specific comparisons may vary depending on the company's unique context and the candidate's qualifications and career goals.

📝 Sample Projects

• Developing and implementing a CRM data governance framework to ensure data accuracy, consistency, and security.
• Creating and maintaining dashboards and reports to track sales performance and identify trends and opportunities for improvement.
• Leading a team to migrate CRM data from an outdated system to a new Salesforce instance, with minimal disruption to business operations.

ASSUMPTION: The sample projects listed above are based on common CRM & Marketing Data Lead responsibilities and may vary depending on the company's unique context and the candidate's role and responsibilities.

❓ Key Questions to Ask During Interview

• Can you describe the current CRM landscape and any plans for future changes or upgrades?
• How does the CRM & Marketing Data Lead role fit into the overall marketing and sales strategy for the company?
• What are the key priorities for the CRM & Marketing Data Lead role in the first 90 days?
• How does the company support the professional development and growth of its CRM & Marketing Data Leads?
• What is the company's approach to data privacy and security, and how does the CRM & Marketing Data Lead role contribute to these efforts?

ASSUMPTION: The key questions listed above are based on common CRM & Marketing Data Lead interview questions and may vary depending on the company's unique context and the candidate's qualifications and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant CRM management, data analysis, and marketing or sales experience.
• Write a cover letter that emphasizes your fit with the company's mission and values.
• Prepare for behavioral and situational interview questions that focus on your CRM management, data analysis, and strategic planning skills.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.