CRM Marketing Executive (B2B)

## Enhanced Job Description ### 📌 Core Information - **Job Title:** CRM Marketing Executive (B2B) - **Company:** THG - **Location:** Manchester, United Kingdom - **Job Type:** On-site - **Category:** 🎯 CRM & Loyalty Marketing - **Date Posted:** Thu Apr 03 2025 - **Experience Level:** 2-5 - **Remote Status:** On-site ### 📌 Essential Job Details #### 🚀 Job Overview Key aspects of this role include: - Developing and executing B2B email marketing campaigns to drive lead generation and conversion. - Managing and maintaining CRM contact data to support targeted and effective email marketing campaigns. - Collaborating with internal teams to ensure CRM data quality supports broader business and reporting requirements. - Monitoring, analyzing, and reporting on email campaign performance and lead generation metrics. - Leveraging marketing automation platforms to enhance lead management and conversion in a B2B setting. **ASSUMPTION:** The ideal candidate will have experience working with marketing automation platforms and a strong focus on leveraging automation to enhance lead management and conversion in a B2B setting. #### 📋 Key Responsibilities - **📧 Email Marketing & Automation** - Create compelling email marketing campaigns, including copywriting, content creation, and layout design. - Build and optimize automated lead nurture journeys to improve prospect engagement and conversion. - Manage and maintain marketing automation workflows to maximize efficiency and effectiveness. - Ensure compliance with GDPR and other relevant data protection regulations across all email marketing activities. - Liaise with external CRM support partners for technical enhancements and email platform improvements as necessary. - Produce and maintain best practice documentation and training materials related to email marketing and automation. **ASSUMPTION:** The ideal candidate will have proven expertise in designing, building, and optimizing email campaigns and nurture journeys using marketing automation platforms. - **📈 CRM Data Management** - Manage and maintain contact data within the CRM to ensure accuracy, completeness, and data hygiene. - Regularly cleanse and segment CRM contact data to support targeted and effective email marketing campaigns. - Collaborate with internal teams to ensure CRM data quality supports broader business and reporting requirements. **ASSUMPTION:** The ideal candidate will have experience managing and maintaining CRM contact data to support targeted marketing campaigns. - **📈 Reporting & Analytics** - Monitor, analyze, and report on email campaign performance and lead generation metrics. - Provide actionable insights and recommendations for ongoing email campaign optimisation. - Contribute to regular marketing performance reports with detailed analysis of email effectiveness and ROI. **ASSUMPTION:** The ideal candidate will have strong analytical skills and experience working with data-driven insights to enhance lead conversion rates. #### 🎯 Required Qualifications - **Education:** Bachelor's degree in Marketing, Business, or a related field. - **Experience:** Proven experience in email marketing and marketing automation within a B2B context. - **Required Skills:** - Proven expertise in email marketing and marketing automation platforms (e.g., Zoho, Salesforce, HubSpot, Dynamics). - Strong copywriting skills and experience creating compelling B2B content. - Proficiency in CRM data management and segmentation. - Understanding of GDPR compliance and data protection best practices. - Experience collaborating with internal teams and external partners to deliver coordinated campaigns. - Excellent organisational skills, attention to detail, and ability to manage multiple projects simultaneously. **Preferred Skills:** - Experience in a professional services or technology-driven environment. - Exposure to generative AI tools (e.g., ChatGPT) for creation and optimisation of marketing content. **ASSUMPTION:** The ideal candidate will have experience working with marketing automation platforms and a strong focus on leveraging automation to enhance lead management and conversion in a B2B setting. #### 💰 Compensation & Benefits - **Salary Range:** £35,000 - £45,000 per annum (based on experience and industry standards for the role, location, and level) - **Benefits:** - 25 days annual leave plus bank holidays. - Enhanced maternity and paternity pay, depending on length of service. - Up to 10 days compassionate leave. - Buy back up to 3 days each year. - Unlock 2 days volunteer leave after 12-months. - Access to bespoke development programmes and upskilling opportunities. - Enhanced wellbeing support, including access to in-house GP, CBT therapist, and Employee Assistance Programme (EAP). - State-of-the-art on-site gym and access to on-site physio. - Subsidised bus pass from Manchester City Centre to the ICON office. - Up to 50% staff discount on THG brands. - On-site staff shop and access to on-site barber. - Referral bonus of up to £1,000 when referring successful candidates. - Anniversary gifts at 5 and 10 years of service. **ASSUMPTION:** The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is comprehensive and designed to support employee wellbeing and professional development. ### 📌 Applicant Insights #### 🔍 Company Context - **Industry:** Retail, focusing on beauty and sports nutrition e-commerce. - **Company Size:** 1,001-5,000 employees. - **Founded:** Not specified. - **Company Description:** THG PLC is a global e-commerce group headquartered in Manchester, UK, operating through two leading consumer businesses: THG Beauty and THG Nutrition. THG Beauty operates prominent online platforms including Lookfantastic, Dermstore, and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands. THG Nutrition, led by Myprotein, the world’s largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide. - **Company Specialties:** Retail, online marketplaces, clothing, data, wellbeing, sports nutrition, brand building, beauty, and e-commerce. - **Company Website:** https://www.thg.com **ASSUMPTION:** THG is a large, global e-commerce group with a strong focus on beauty and sports nutrition. The company offers a comprehensive benefits package and opportunities for professional development. #### 📊 Role Analysis - **Career Level:** Mid-level, with opportunities for growth and progression within the marketing team and the wider organization. - **Reporting Structure:** The CRM Marketing Executive will report directly to the Senior Digital Marketing Manager. - **Work Arrangement:** On-site, full-time position with a 40-hour workweek. - **Growth Opportunities:** - Potential to take on additional responsibilities and advance within the marketing team. - Opportunities to collaborate with cross-functional teams and contribute to broader business initiatives. - Access to professional development programmes and upskilling opportunities. **ASSUMPTION:** The CRM Marketing Executive role offers opportunities for career growth and progression within the marketing team and the wider organization. The work arrangement is on-site, full-time, with a 40-hour workweek. #### 🌍 Location & Work Environment - **Office Type:** Modern, on-site office located in the ICON building in Manchester. - **Office Location:** Manchester, United Kingdom. - **Geographic Context:** Manchester is a vibrant, multicultural city in the North West of England, with a rich history and a thriving digital and creative scene. It offers a high quality of life with a wide range of cultural attractions, sports facilities, and outdoor spaces. - **Work Schedule:** Standard office hours, with flexibility for remote work and adjusted hours as needed. **ASSUMPTION:** The work environment is modern and on-site, located in the ICON building in Manchester. The geographic context offers a high quality of life with a wide range of cultural attractions, sports facilities, and outdoor spaces. #### 💼 Interview & Application Insights - **Typical Process:** Initial phone or video screening, followed by on-site interviews with the hiring manager and relevant team members. A final interview may include a presentation or case study component. - **Key Assessment Areas:** Technical skills in email marketing, marketing automation, and CRM data management, as well as problem-solving, communication, and teamwork skills. - **Application Tips:** - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of the company and the role by addressing specific responsibilities and requirements. - Prepare for behavioral interview questions that focus on your problem-solving skills and work experience. - Be ready to discuss your approach to email marketing campaigns, automation workflows, and CRM data management. **ATS Keywords:** Email marketing, marketing automation, CRM management, lead generation, campaign optimization, data analysis, GDPR compliance, nurture journeys, data hygiene, stakeholder collaboration, project management, segmentation, performance reporting, AI tools, generative AI, ChatGPT. **ASSUMPTION:** The interview process is thorough and designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit. Applicants should tailor their application materials and prepare for behavioral interview questions. #### 🛠️ Tools & Technologies - Marketing automation platforms (e.g., Zoho, Salesforce, HubSpot, Dynamics). - CRM software (e.g., Salesforce, Microsoft Dynamics, Zoho CRM). - Email marketing platforms (e.g., Mailchimp, Campaign Monitor, Constant Contact). - Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI). - Project management tools (e.g., Asana, Trello, Jira). - AI tools (e.g., ChatGPT, generative AI platforms). **ASSUMPTION:** The required tools and technologies for this role include marketing automation platforms, CRM software, email marketing platforms, data analysis and visualization tools, project management tools, and AI tools. #### 👔 Cultural Fit Considerations - **Company Values:** THG values innovation, collaboration, and a customer-centric approach. The company fosters a dynamic, inclusive, and supportive work environment that encourages professional growth and development. - **Work Style:** THG values a proactive, collaborative, and results-driven work style. The company seeks individuals who are passionate about their work, take initiative, and thrive in a fast-paced, ever-evolving environment. - **Self-Assessment Questions:** - How do your personal values align with THG's company values, particularly in terms of innovation and customer focus? - How do you approach working collaboratively with internal teams and external partners to deliver coordinated campaigns? - How do you ensure that your work style meshes with THG's proactive, collaborative, and results-driven culture? **ASSUMPTION:** THG values innovation, collaboration, and a customer-centric approach. The company fosters a dynamic, inclusive, and supportive work environment that encourages professional growth and development. Applicants should assess their personal values and work style in relation to THG's company values and work environment. #### ⚠️ Potential Challenges - **Role-specific Challenges:** Managing multiple projects simultaneously and balancing the demands of email marketing campaigns, automation workflows, and CRM data management. - **Company-specific Challenges:** Working in a fast-paced, ever-evolving e-commerce environment with a high volume of data and a wide range of stakeholders. - **Industry-specific Challenges:** Keeping up with the latest marketing automation tools and trends, as well as navigating the complexities of data protection regulations. - **Location-specific Challenges:** Manchester's competitive job market and the need to balance work-life integration in a vibrant city. **ASSUMPTION:** The CRM Marketing Executive role presents challenges in managing multiple projects simultaneously and balancing the demands of email marketing campaigns, automation workflows, and CRM data management. The company-specific challenges include working in a fast-paced, ever-evolving e-commerce environment with a high volume of data and a wide range of stakeholders. The industry-specific challenges involve keeping up with the latest marketing automation tools and trends, as well as navigating the complexities of data protection regulations. The location-specific challenges include Manchester's competitive job market and the need to balance work-life integration in a vibrant city. #### 📈 Similar Roles Comparison - **Role Differentiation:** The CRM Marketing Executive role focuses on B2B email marketing campaigns, marketing automation, and CRM data management, while related roles may focus more on B2C marketing, social media marketing, or content creation. - **Industry-specific Context:** The role is specific to the retail and e-commerce industries, with a focus on beauty and sports nutrition products. Related roles may be more generalist or focused on other product categories. - **Career Path Comparison:** The CRM Marketing Executive role offers opportunities for career growth and progression within the marketing team and the wider organization. Related roles may have different career paths, depending on the specific company and industry. **ASSUMPTION:** The CRM Marketing Executive role is differentiated by its focus on B2B email marketing campaigns, marketing automation, and CRM data management. The role is specific to the retail and e-commerce industries, with a focus on beauty and sports nutrition products. The career path offers opportunities for growth and progression within the marketing team and the wider organization. #### 📝 Sample Projects - **Role-specific Project:** Developing and executing a targeted email marketing campaign to drive lead generation and conversion for a new sports nutrition product launch. - **Industry-specific Project:** Collaborating with the product team to create and optimize automated lead nurture journeys for a new beauty brand entering the market. - **Reported Responsibility-specific Project:** Analyzing email campaign performance data to identify trends and optimize future campaigns, while ensuring compliance with GDPR regulations. **ASSUMPTION:** Sample projects for the CRM Marketing Executive role may include developing and executing targeted email marketing campaigns, collaborating with the product team to create and optimize automated lead nurture journeys, and analyzing email campaign performance data to identify trends and optimize future campaigns while ensuring compliance with GDPR regulations. #### ❓ Key Questions to Ask During Interview - **Role-specific Questions:** How do you approach managing multiple email marketing campaigns simultaneously, and how do you prioritize your workload to ensure efficiency and effectiveness? - **Team Structure-specific Questions:** How do you collaborate with internal teams and external partners to deliver coordinated campaigns, and how do you ensure that everyone is aligned with the project goals and timeline? - **Company Culture-specific Questions:** How do you adapt your work style to fit within THG's proactive, collaborative, and results-driven culture, and how do you ensure that your personal values align with the company's values? - **Growth Opportunities-specific Questions:** How do you see this role contributing to your long-term career goals, and how do you plan to take on additional responsibilities and advance within the marketing team and the wider organization? - **Work Environment-specific Questions:** How do you balance work-life integration in a vibrant city like Manchester, and how do you ensure that you maintain a healthy work-life balance while working in a fast-paced, ever-evolving e-commerce environment? **ASSUMPTION:** Key questions to ask during the interview for the CRM Marketing Executive role may include how you approach managing multiple email marketing campaigns simultaneously, how you collaborate with internal teams and external partners to deliver coordinated campaigns, how you adapt your work style to fit within THG's company culture, how you see this role contributing to your long-term career goals, and how you balance work-life integration in a fast-paced, ever-evolving e-commerce environment. ### 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the [THG careers portal](https://www.thg.com/careers/). 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills and work experience. 4. Research the company and the role to demonstrate your understanding and enthusiasm. 5. Follow up on your application within a week of submission, if you haven't heard back. **⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.**