📌 Core Information
🔹 Job Title: CRM Marketing Manager
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- End-to-end ownership of global lifecycle programs
- Cross-functional collaboration with various teams
- Creative content development and implementation
- Data-driven optimization of campaigns
- Identifying growth opportunities within the lifecycle portfolio
ASSUMPTION: This role requires a balance of strategic thinking, project management, and creative problem-solving. It's ideal for a marketing professional with a strong background in CRM or e-commerce.
📋 Key Responsibilities
✅ Own the strategy, execution, and optimization of global lifecycle programs across multiple markets
✅ Collaborate cross-functionally with partner teams to execute global campaigns
✅ Work with the Global Creative team and creative agencies to develop high-quality content and experiences
✅ Use data-driven insights to measure campaign impact and optimize live campaigns
✅ Identify growth opportunities within the lifecycle portfolio using available data and insights
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 2 years of relevant experience in CRM or e-commerce
Required Skills:
- Proven experience in CRM or e-commerce marketing
- Excellent communication and collaboration skills
- Strong project management skills
- Demonstrated ability to develop and execute successful marketing strategies
- Creative, innovative mindset
- Passion for customer excellence
Preferred Skills:
- Fluency in additional languages
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Knowledge of e-commerce platforms
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role. Additional language skills would be an asset.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on eBay purchases
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work not specified
ASSUMPTION: The salary range provided is an estimate based on market research. Actual compensation may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: eBay is a global e-commerce leader, connecting millions of buyers and sellers worldwide.
Company Size: eBay has 10,001+ employees, providing ample opportunities for collaboration and growth.
Founded: eBay was founded in 1995 and has since grown into a publicly-traded company with a global presence.
Company Description:
- eBay is committed to pushing boundaries and reinventing the future of e-commerce for enthusiasts
- The company empowers millions of buyers and sellers in more than 190 markets around the world
- eBay fosters a culture where authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work
Company Specialties:
- E-commerce platform
- Global marketplaces
- Technology and innovation
Company Website: ebayinc.com
ASSUMPTION: eBay's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement.
Reporting Structure: The CRM Marketing Manager will report to the Fashion Lead within the Category Lifecycle team.
Work Arrangement: This role is on-site, with the possibility of remote work not specified.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion into other categories or markets
- Development of leadership and management skills
ASSUMPTION: Given eBay's size and global presence, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: eBay's Toronto office is a collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (headquarters); Toronto, Ontario, Canada (this role)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry
- The city offers a high quality of life, with numerous amenities and attractions
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: The work schedule is full-time, with flexibility for remote work not specified.
ASSUMPTION: The work environment at eBay's Toronto office is likely dynamic and collaborative, with a focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Fashion Lead or another senior leader
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and collaboration abilities
- Project management and organizational skills
- Cultural fit and alignment with eBay's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research eBay's company culture and values to demonstrate your fit with the organization
ATS Keywords: CRM, lifecycle marketing, e-commerce, marketing strategy, campaign optimization, cross-functional collaboration, data-driven insights
ASSUMPTION: The interview process at eBay is likely to be comprehensive and thorough, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Innovation and creativity
- Integrity and collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
Self-Assessment Questions:
- How do you approach problem-solving in a fast-paced, dynamic environment?
- Can you provide an example of a time when you collaborated effectively with a cross-functional team to achieve a common goal?
- How do you stay organized and manage multiple projects simultaneously?
ASSUMPTION: eBay values candidates who are passionate about customer success, innovative, and able to work effectively in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced environment
- Working effectively with cross-functional teams in different time zones
- Adapting to a dynamic and ever-changing work environment
- Meeting the high expectations set by eBay's global presence and reputation
ASSUMPTION: These challenges are inherent to the role and the company's culture, and successful candidates will be able to thrive in this environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on lifecycle marketing within the CRM organization
- eBay's global presence and scale offer unique opportunities for growth and impact
- This role is part of a larger marketing organization, providing opportunities for collaboration and learning
ASSUMPTION: This role is unique within eBay's marketing organization and offers a distinct set of opportunities and challenges compared to similar roles at other companies.
📝 Sample Projects
- Developing and executing a global lifecycle campaign to re-engage inactive buyers
- Collaborating with the Motors Business Unit to create targeted campaigns for car enthusiasts
- Optimizing a welcome series for new buyers to improve engagement and long-term customer value
ASSUMPTION: These sample projects are representative of the types of initiatives the CRM Marketing Manager may work on, but the specific projects will vary depending on the team's priorities and the company's goals.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for eBay?
- What are the most significant challenges facing the CRM Marketing team currently, and how can this role help address them?
- How does eBay support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does eBay foster a culture of innovation and creativity within its marketing teams?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, and to demonstrate your interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research eBay's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
