📌 Core Information
🔹 Job Title: CRM Marketing Manager
🔹 Company: Careers at Tide
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: On-site
🔹 Category: 🎯 CRM & Loyalty Marketing
🔹 Date Posted: Thu Apr 03 2025 10:33:25 GMT+0000 (Coordinated Universal Time)
🔹 Experience Level: 5-10
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Owning and driving the France CRM member lifecycle within the established UK/Europe Lifecycle team
- Developing and executing automated campaigns to engage new and existing members
- Analyzing campaign performance and using data to inform strategy and optimizations
- Collaborating with cross-functional stakeholders to drive product adoption and member success
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrixed environment.
📋 Key Responsibilities
✅ Own and drive the France CRM member lifecycle within the established UK/Europe Lifecycle team, delivering against objectives and KPIs
✅ Develop and execute automated campaigns to activate new members, engage existing members, and reactivate lapsing members
✅ Create and QA communications for France, working with French and English copy
✅ Manage a CRM test-and-learn pipeline, including ideation, execution, analysis, and optimization across multiple channels
✅ Analyze campaigns and journeys, report on trends and recommendations, and maintain reporting dashboards to track CRM performance
✅ Collaborate with stakeholders to drive product adoption, cross-selling, and upselling in lifecycle communications
✅ Work closely with the Member Accession Marketing team to deliver a consistent member journey from lead to member
✅ Drive initiatives forward with high levels of autonomy, sharing results and recommendations effectively
ASSUMPTION: This role requires strong project management skills, the ability to handle multiple projects, and adapt to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Around 5 years of experience in end-to-end CRM marketing, with a focus on subscription and/or app-based businesses
Required Skills:
- Proven expertise in CRM marketing, including campaign development, automation, and analysis
- Strong stakeholder management skills and the ability to work effectively in cross-functional, matrixed environments
- Hands-on experience with CRM platforms (e.g., Iterable, Hubspot, Braze) and data analysis tools (e.g., Looker, Tableau)
- Fluency in French and English, with strong communication and reporting skills
- Experience in segmentation, targeting, and testing different communication approaches
- Ability to handle multiple projects and adapt to changing priorities
- Results-driven, with a curious nature and impeccable attention to detail
Preferred Skills:
- Experience working in the French payments or Fintech sectors
- Knowledge of the French banking sector
ASSUMPTION: While experience in the French payments or Fintech sectors is preferred, candidates with relevant experience in other industries may still be considered.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for CRM Marketing Managers in Paris with 5-10 years of experience)
Benefits:
- 25 days of paid leave per year, plus additional 3 days for volunteering or L&D
- EUR 1,000 professional L&D budget per year and access to thousands of resources through Learnerbly
- Share options, statutory health insurance, and pension contribution
- Extended parental leave and mental health support through Plumm
- One-off home office budget and the option to take your work device as your own (eligibility applies)
- Work and travel globally - up to 90 days per country outside of your home country
- Team socials and sabbatical leave
Working Hours: Full-time (40 hours per week), with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for CRM Marketing Managers in Paris with 5-10 years of experience. Actual compensation may vary based on factors such as skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees (Mid-size company with a startup-like culture)
Founded: 2015
Company Description:
- Tide is a fast-growing Fintech company that provides small and medium-sized enterprises (SMEs) with business accounts and related banking services, as well as a comprehensive set of connected administrative solutions from invoicing to accounting
- With over 1 million members globally across the UK, India, and Germany, Tide is transforming the small business banking market by using advanced technology to help SMEs save time and money
- Tide was named one of CB Insights' global Fintech 250 and Beahurst’s The Fintech Top 50 for the UK in 2023, and has been recognized with the Great Place to Work certification in 2023 and 2024
Company Specialties:
- Small business banking
- Fintech
- CRM and loyalty marketing
Company Website: https://www.tide.co
ASSUMPTION: Tide's mid-size company structure offers the benefits of a startup-like culture, with the resources and stability of a larger organization.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of CRM Marketing and works closely with cross-functional teams, including Product, Marketing, and Data
Work Arrangement: Hybrid (on-site in Paris with flexibility for remote work)
Growth Opportunities:
- Potential to grow into a leadership role as Tide expands its presence in France and Europe
- Opportunities to work on diverse projects and gain experience in various aspects of CRM marketing
- Access to professional development resources and a EUR 1,000 L&D budget per year
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in CRM marketing within the Fintech industry.
🌍 Location & Work Environment
Office Type: Hybrid (on-site in Paris with flexibility for remote work)
Office Location(s): 1 Appold Street, London, England EC2A 2UT, and Samokov Street, Bulgaria, Sofia 1113
Geographic Context:
- Paris is a vibrant, multicultural city with a thriving Fintech industry
- Tide's Paris office is centrally located, offering easy access to public transportation and amenities
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Full-time (40 hours per week), with flexible working arrangements
ASSUMPTION: The hybrid work arrangement at Tide offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also having the opportunity to collaborate and build relationships with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Talent Acquisition team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- CRM marketing expertise and strategic thinking
- Data analysis and reporting skills
- Stakeholder management and communication skills
- Cultural fit and alignment with Tide's values
Application Tips:
- Highlight your relevant experience in CRM marketing, with a focus on subscription and/or app-based businesses
- Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications
- Prepare examples of your work, such as successful CRM campaigns or data analysis projects
- Research Tide's company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: CRM marketing, stakeholder management, data analysis, campaign management, automation, segmentation, communication, reporting, CRM platforms, BI tools, testing, project management, customer focus, attention to detail, organizational skills, results-driven
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials, as well as their ability to work effectively in a cross-functional, matrixed environment.
🛠️ Tools & Technologies
- CRM platforms: Iterable, Hubspot, Braze
- Data analysis tools: Looker, Tableau
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The specific tools and technologies used at Tide may vary, but candidates should be comfortable working with CRM platforms, data analysis tools, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Members first: We put our members at the heart of everything we do
- No BS: We communicate openly and honestly, and expect the same from others
- One team: We work together to achieve great things
- Innovation: We embrace change and drive progress in our industry
- Trust: We trust each other to do the right thing
Work Style:
- Collaborative: Tide values teamwork and cross-functional collaboration
- Adaptable: Tide operates in a fast-paced, ever-changing environment, and employees must be able to adapt to new situations and priorities
- Data-driven: Tide uses data to inform decision-making and drive results
Self-Assessment Questions:
- Do you have a proven track record of driving results in CRM marketing campaigns?
- Are you comfortable working in a cross-functional, matrixed environment?
- Do you thrive in a fast-paced, innovative work environment?
ASSUMPTION: Candidates who are a strong cultural fit for Tide will be passionate about member success, communicate openly and honestly, work well in a collaborative environment, and embrace change and innovation.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, ever-changing environment
- Working with large amounts of data and ensuring data accuracy and integrity
- Collaborating effectively with cross-functional stakeholders, including those based in different time zones
- Balancing the need for innovation with the need to deliver results and meet KPIs
ASSUMPTION: These challenges are inherent to the role and the Fintech industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- Compared to a traditional CRM marketing role, this position offers more exposure to cross-functional stakeholders and the opportunity to drive strategic initiatives
- In the Fintech industry, CRM marketing roles often require a strong understanding of both marketing and technology, as well as the ability to work effectively in a fast-paced, innovative environment
- Career progression in CRM marketing may include moving into a leadership role, such as Head of CRM Marketing or Director of CRM Marketing
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or company sizes.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage lapsing members in France
- Analyzing member data to identify trends and opportunities for segmentation and personalization
- Collaborating with the Product team to create in-app messaging that drives product adoption and member success
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives that the CRM Marketing Manager may be responsible for, and may not be exhaustive or representative of all possible projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does Tide support the professional development and growth of its employees?
- What is the company culture like, and how do employees collaborate and communicate with one another?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tide measure the success of its CRM marketing campaigns, and what KPIs are most important?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the team, and the company, and may not be exhaustive or representative of all possible questions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://www.tide.co/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills in CRM marketing, with a focus on subscription and/or app-based businesses
- Prepare examples of your work, such as successful CRM campaigns or data analysis projects
- Research Tide's company culture and values, and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
