📌 Core Information
🔹 Job Title: CRM Marketing Manager
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- End-to-end ownership of global lifecycle programs, from concept to optimization
- Cross-functional collaboration with various teams to execute campaigns
- Data-driven insights to measure and enhance communication activities
- Identifying growth opportunities within the lifecycle portfolio
- Creative content development and implementation
ASSUMPTION: This role requires a balance of strategic thinking, project management, and data analysis skills. It's ideal for a marketing professional with experience in CRM or e-commerce, looking to make a significant impact on global customer engagement.
📋 Key Responsibilities
✅ Own the strategy, execution, and optimization of global lifecycle programs across multiple markets
✅ Collaborate with various teams to execute campaigns, including the wider Customer Lifecycle team, Motors Business Units, Ops, Contact Strategy, Product, and others
✅ Partner with the Global Creative team and creative agencies to develop and implement high-quality content and experiences that resonate with customers
✅ Use data-driven insights to measure the impact of communication activities and continuously optimize live campaigns
✅ Increase impact by identifying opportunities for growth within the lifecycle portfolio, leveraging available data and insights from company dashboards
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 2 years of relevant experience in CRM or an e-commerce or retail environment
Required Skills:
- Excellent communication and collaboration skills
- Strong project management skills
- Demonstrated ability to develop and execute successful marketing strategies across various channels
- Experience measuring and reporting on campaign performance
- Creative, innovative mindset
- Passion for customer excellence
Preferred Skills:
- Fluency in multiple languages
- Experience working with global teams
ASSUMPTION: While not explicitly stated, experience with CRM software and e-commerce platforms is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Generous time off and paid holidays
- Employee discounts on eBay purchases
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the competitive e-commerce and retail market, with a focus on connecting buyers and sellers globally
Company Size: eBay is a large corporation with over 10,000 employees, offering extensive resources and growth opportunities
Founded: eBay was founded in 1995 and has since grown into a global leader in online marketplaces
Company Description:
- eBay is a global e-commerce leader, connecting millions of buyers and sellers in over 190 markets worldwide
- The company empowers enthusiasts and creates economic opportunity for all through its innovative technology platform
- eBay fosters a culture of authenticity, bold ideas, and unique perspectives, with a commitment to sustainability and social responsibility
Company Specialties:
- e-commerce
- retail
- internet and technology
Company Website: ebayinc.com
ASSUMPTION: eBay's large size and global presence offer applicants extensive career growth opportunities and diverse learning experiences.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and leadership development
Reporting Structure: The Lifecycle Marketing Manager reports to the Fashion Lead within the Category Lifecycle team and works cross-functionally with various teams
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or specific projects
Growth Opportunities:
- Expanding the scope of responsibilities based on performance and company needs
- Transitioning to a leadership role within the marketing organization
- Exploring opportunities in other business units or markets within eBay
ASSUMPTION: Given eBay's large size and global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: eBay's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (Headquarters); Toronto, Ontario, Canada (This role)
Geographic Context:
- Toronto is a multicultural, vibrant city with a strong tech industry and a high quality of life
- The office is conveniently located in the downtown core, with easy access to public transportation
- Toronto offers a diverse range of cultural attractions, entertainment, and recreational activities
Work Schedule: The work schedule is primarily Monday to Friday, with flexibility for project needs and occasional overtime
ASSUMPTION: The Toronto office offers a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Category Lifecycle team lead
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with eBay's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed, focusing on strategy, execution, and results
- Research eBay's marketing strategies and be prepared to discuss how you can contribute to their success
ATS Keywords: CRM, lifecycle marketing, customer engagement, campaign optimization, data analysis, project management, cross-functional collaboration, global marketing, e-commerce, retail
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Integrity
- Innovation
- Inclusion
- Sustainability
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you used data to drive a marketing decision?
- How do you handle feedback or criticism from team members or stakeholders?
ASSUMPTION: eBay values diversity and inclusion, seeking candidates who can bring unique perspectives and experiences to the team.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Balancing global market needs with local market nuances
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams in different time zones
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to a traditional Marketing Manager role, this position has a stronger focus on lifecycle marketing and global customer engagement
- In the e-commerce industry, this role is more specialized than a generalist marketing position, requiring a deeper understanding of customer lifecycle stages and behaviors
- Career-wise, this role offers opportunities for growth into leadership or specialized marketing positions within eBay or other companies
ASSUMPTION: This role is well-suited for marketing professionals looking to specialize in lifecycle marketing and gain experience working with global teams.
📝 Sample Projects
- Developing and executing a global customer onboarding campaign to improve new user activation rates
- Analyzing customer churn data to identify trends and opportunities for targeted retention campaigns
- Collaborating with the creative team to design and implement a series of customer re-engagement emails featuring personalized product recommendations
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and creative aspects of the Lifecycle Marketing Manager role.
❓ Key Questions to Ask During Interview
- How does this role contribute to eBay's overall marketing strategy and business goals?
- Can you describe the team structure and dynamics within the Category Lifecycle team?
- How does eBay support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the Fashion category in the next 1-2 years, and how can this role address them?
- How does eBay foster a culture of innovation and creativity within its marketing teams?
ASSUMPTION: These questions demonstrate a candidate's interest in the role's strategic impact, team dynamics, professional development, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, focusing on CRM, lifecycle marketing, and campaign optimization
- Prepare examples of successful marketing campaigns you've executed, emphasizing strategy, execution, and results
- Research eBay's marketing strategies and be ready to discuss how you can contribute to their success during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
