CRM Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: CRM Marketing Manager (m/w/d)

🔹 Company: Picnic

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: On-site

🔹 Category: 🎯 CRM & Loyalty Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multichannel communication campaigns
• Conducting thorough campaign results analysis and identifying optimization potentials
• Performing market research and A/B testing to understand customer needs
• Collaborating with cross-functional teams for successful campaign implementation

ASSUMPTION: This role requires strong skills in strategic planning, analysis, and cross-functional collaboration as these are critical in a CRM function to meet the outlined objectives.

📋 Key Responsibilities

✅ Develop and execute communication campaigns across various channels (e.g., Email, Push Notifications, WhatsApp, In-App, and Direct Mail)

✅ Analyze campaign results and derive optimization potential

✅ Analyze and define target customer segments to increase communication effectiveness

✅ Conduct qualitative and quantitative market research, customer interviews, and A/B tests

✅ Collaborate with analysts, creatives, and other Picnic teams

ASSUMPTION: These responsibilities imply a need for a candidate to have both a strategic mindset and technical skills related to marketing and data analysis.

🎯 Required Qualifications

Education: Master's degree in Marketing, Communications, Business, or an equivalent field

Experience: 1-3 years in communication, marketing, or a similar area

Required Skills:

• Fluency in German and good proficiency in English
• Commitment to precise campaign execution
• Ability to work calmly and diligently under pressure

Preferred Skills:

• Experience with marketing automation systems (e.g., Salesforce or Braze)
• Proficiency in SQL and working with large relational databases

ASSUMPTION: The requirement for proficiency in German and English highlights the multilingual nature of operations, while SQL skills are preferred due to data-focused responsibilities.

💰 Compensation & Benefits

Salary Range: Not specified; however, competitive for the region and role in the market

Benefits:

• Dynamic scale-up atmosphere with significant team achievements
• Motivated, international team with exciting team events
• Free lunch, snacks, and drinks at all Picnic locations
• 30 vacation days per year for optimal work-life balance
• Company-provided laptop and smartphone
• Discounts, vouchers, and various benefits
• Travel across Germany with subsidised Deutschlandticket

Working Hours: 40 hours per week

ASSUMPTION: Based on industry standards and similar roles, compensation would align with growth opportunities and the demands of a CRM marketing role in a dynamic, scaling company like Picnic.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, focusing on innovative and sustainable grocery services

Company Size: 5,001-10,000 employees; providing opportunities for growth and networking

Founded: 2015, with rapid expansion in the Netherlands, Germany, and France

Company Description:

• Innovative approach to grocery shopping with sustainable operations
• Handles large-scale logistics in-house, allowing agile and flexible innovations
• Provides an environment conducive to professional development and employee engagement

Company Specialties:

• e-commerce
• automation technology
• last-mile delivery services

Company Website: https://picnic.app/careers/

ASSUMPTION: Picnic’s emphasis on technology and innovation infers a dynamic work environment requiring adaptability from potential candidates.

📊 Role Analysis

Career Level: Mid-level, suitable for professionals with a few years of experience in marketing or similar fields

Reporting Structure: Likely reports to a senior manager within the Customer Marketing Team

Work Arrangement: Primarily on-site with potential for some flexible arrangements

Growth Opportunities:

• Potential to progress to senior or regional marketing roles
• Opportunities to lead larger projects or teams as experience grows
• Professional development through internal and external training programs

ASSUMPTION: The company’s growth and international expansion indicate promising career progression for ambitious employees.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space

Office Location(s): Düsseldorf, North Rhine-Westphalia, Germany

Geographic Context:

• Located in a major German commercial hub with a rich cultural backdrop
• Access to diverse culinary and artistic experiences
• Convenient transportation links for easy commutes

Work Schedule: Typical office hours, Monday to Friday, with periods of increased activity during campaign launches

ASSUMPTION: The office location in Düsseldorf suggests a central positioning ideal for interacting with a wide array of clients and partners.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume screening
• Phone/Video interview with HR
• Technical and behavioral interviews with the marketing team

Key Assessment Areas:

• Technical marketing skills and campaign management acumen
• Analytical problem-solving abilities
• Cultural fit and collaborative skills

Application Tips:

• Highlight multilingual abilities (German and English)
• Emphasize any experience with SQL and marketing automation tools
• Showcase past successful campaign management experiences

ATS Keywords: CRM, Marketing, Communication, Data Analysis, Team Collaboration, SQL

ASSUMPTION: The focus on cross-functional collaboration and detailed campaign analysis necessitates showcasing both interpersonal and analytical skills during interviews.

🛠️ Tools & Technologies

• Salesforce
• Braze
• SQL databases

ASSUMPTION: Given the listed tools, candidates should emphasize experience with CRM platforms and the ability to handle data-driven marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Sustainability

Work Style:

• Adaptability to a fast-paced environment
• Proactive in teamwork and individual tasks
• Willingness to continuously learn and improve

Self-Assessment Questions:

• Can I adapt quickly to new challenges and environments?
• Am I comfortable working in a multicultural, multinational team?
• Do I have a passion for innovative and sustainable business practices?

ASSUMPTION: Emphasizing a fit with the company’s strategic focus on innovation and sustainability can enhance candidature.

⚠️ Potential Challenges

• Managing multiple high-stake projects simultaneously
• Meeting tight campaign launch deadlines
• Balancing creative vision with data-driven decision making
• Adapting to a rapidly evolving retail technology landscape

ASSUMPTION: The dynamic nature of the retail and technology industry highlighted by Picnic’s rapid growth could present these challenges.

📈 Similar Roles Comparison

• Typically requires similar experience in CRM management roles
• Possesses a multidisciplinary approach to customer engagement and team collaboration
• Differentiated by Picnic’s emphasis on sustainability and innovation

ASSUMPTION: Similar roles might not emphasize sustainability as strongly as Picnic does, making it a unique facet of this position.

📝 Sample Projects

• Developing a localized campaign for customer engagement in Germany
• Implementing a new CRM system for enhanced customer interaction tracking
• Conducting A/B testing to refine customer communication strategies

ASSUMPTION: Based on the responsibilities, these projects reflect typical CRM initiatives focusing on customer engagement and technological enhancement.

❓ Key Questions to Ask During Interview

• What does success look like for this role in the first year?
• How does the CRM team collaborate with other departments?
• What are the biggest challenges currently facing the CRM marketing team?
• How is performance evaluated for this position?
• What tools and resources will be available to support my work?

ASSUMPTION: These questions are designed to provide insight into role expectations and support systems available, reflecting keen interest and proactive engagement with the hiring process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and key skills
• Prepare for potential technical assessments and situational interview questions
• Research Picnic’s company culture and values to align your responses
• Demonstrate clear understanding of CRM technologies during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.