🔹 Job Title: CRM Marketing Manager - Manila, PH
🔹 Company: Balsam Brands
🔹 Location: Manila, Metro Manila, Philippines
🔹 Job Type: Full-time
🔹 Category: Retail, E-commerce
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement and loyalty through lifecycle marketing initiatives
- Overseeing the execution and optimization of CRM channels, with a focus on email and SMS/Text Messaging
- Leading a team of CRM specialists and fostering their professional growth
- Collaborating with cross-functional teams to develop data-driven campaigns that enhance customer experience
- Managing the CRM budget and optimizing performance
ASSUMPTION: This role requires a strategic mindset, analytical expertise, and executional excellence, as well as the ability to adapt to an evolving CRM landscape.
📋 Key Responsibilities
🔹 Strategic Execution & Campaign Management:
- Leads end-to-end CRM campaign execution across all channels, ensuring consistency with broader marketing goals
- Develops and optimizes segmentation strategies, working with Data Insights to personalize campaigns based on customer behavior and lifecycle stage
- Analyzes CRM performance data, translating insights into actionable recommendations to improve engagement, repeat purchase rates, and retention
- Stays ahead of CRM trends, technologies, and best practices to continuously enhance strategies
🔹 Leadership & Team Development:
- Manages and mentors a team of CRM specialists, fostering professional growth and skill development
- Provides clear direction and accountability for team deliverables, KPIs, and priorities
- Conducts regular team meetings and 1:1s, ensuring alignment on key initiatives and business objectives
- Fosters a culture of collaboration, innovation, and continuous improvement
🔹 Cross-Functional Collaboration:
- Partners with Marketing, Creative, and Digital Experience teams to develop customer-centric messaging and offers, aligning CRM efforts with broader marketing initiatives
- Works closely with Data and Product teams to improve CRM reporting and enhance automation capabilities
- Manages relationships with external vendors to optimize CRM toolsets and platforms
- Supports multi-variable testing and learning across CRM channels, sharing insights to scale successful strategies
🔹 Budget & Performance Optimization:
- Executes revenue build-up for CRM function, strategy for growth, and maximizing profitability
- Leads CRM budget management, ensuring effective resource allocation to maximize ROI
- Supports the implementation of new CRM initiatives, including potential expansion into SMS and loyalty programs
- Monitors compliance with data privacy regulations and best practices across all CRM efforts
ASSUMPTION: This role involves a high degree of strategic thinking, data analysis, and project management, as well as the ability to influence cross-functional partners and manage multiple projects simultaneously in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field preferred
Experience:
- Minimum of eight (8) years of CRM marketing experience, preferably in B2C eCommerce or retail
- At least two (2) years of people management experience, with a track record of developing and coaching teams
Required Skills:
- Strong understanding of CRM platforms, automation tools, and customer segmentation
- Analytical mindset with experience creating strategic tests and implementation based on findings
- Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment
- Strong communication and collaboration skills, with the ability to influence cross-functional partners
Preferred Skills:
- Knowledge of data privacy regulations (GDPR, CCPA) is a plus
💰 Compensation & Benefits
Salary Range: PHP 1,500,000 - 2,500,000 per year (industry standard for 10+ years of experience in Manila, Philippines)
Benefits:
- Government-mandated benefits (SSS, PAG-IBIG, PhilHealth)
- 13th Month Pay
- Paid Leaves
- Internet Subsidy
- Healthcare Coverage (+2 dependents)
- Maternity, Paternity, and Solo Parent Benefit
- Continuous Learning and Professional Development Benefit
- Mental Health Support
- Company Incentive
- Meeting and Team Building Allowance
- Shutdown Week
- Volunteer Time Off
- Bereavement Leave
Working Hours: 40 hours per week
📌 Applicant Insights
🔍 Company Context
- Industry: Retail, E-commerce
- Company Size: 201-500 employees
- Founded: 2006 (headquarters in Redwood City, California)
- Company Description: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. They strive for excellence in everything they do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. The company's mission is to create joy together by empowering their team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to their families and communities in impactful ways.
- Company Specialties: Holiday and home décor, eCommerce retail, customer experience, and relationship building
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: Reports directly to the Senior Marketing Manager
- Work Arrangement: Remote, with occasional in-person meetings and events
- Growth Opportunities: Potential expansion into SMS and loyalty programs, as well as opportunities for professional development and team growth
🌍 Location & Work Environment
- Office Type: Remote, with occasional in-person meet-ups and events
- Office Location(s): Manila, Metro Manila, Philippines
- Geographic Context: Manila is the capital and most populous city of the Philippines, with a population of over 13 million people. It is known for its vibrant culture, rich history, and bustling business districts.
- Work Schedule: Flexible work hours, with a focus on results and productivity
💼 Interview & Application Insights
- Typical Process: Online application, phone or video screen, in-depth interviews, and final decision
- Key Assessment Areas: Strategic thinking, analytical skills, project management, leadership, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to manage multiple projects
- Showcase your understanding of CRM platforms, automation tools, and customer segmentation strategies
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Automation tools (e.g., marketing automation platforms, email service providers)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
👔 Cultural Fit Considerations
- Company Values: People come first, success follows; create joy together; empower and inspire; do the right thing
- Work Style: Collaborative, innovative, and results-driven; fosters a culture of continuous improvement and professional development
- Self-Assessment Questions:
- How do you align with Balsam Brands' core values, particularly "people come first, success follows"?
- Describe your experience with managing remote teams and fostering a collaborative work environment.
- How do you stay up-to-date with CRM trends, technologies, and best practices?
⚠️ Potential Challenges
- Managing a remote team with occasional in-person meet-ups and events
- Staying ahead of CRM trends, technologies, and best practices in a fast-paced environment
- Balancing strategic thinking, data analysis, and project management responsibilities
📈 Similar Roles Comparison
- CRM Marketing Manager vs. Email Marketing Manager: The CRM Marketing Manager role is more holistic, focusing on the entire customer lifecycle and multiple channels, while the Email Marketing Manager role is more specialized, focusing solely on email marketing campaigns.
- Industry-specific context: The retail and eCommerce industry is highly competitive and dynamic, requiring continuous adaptation and innovation in marketing strategies.
- Career path comparison: This role can lead to senior marketing management positions, such as Senior Marketing Manager or Director of Marketing, as well as potential expansion into SMS and loyalty programs.
📝 Sample Projects
- Developing and executing a customer segmentation strategy based on behavioral data and lifecycle stage
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates
- Launching and managing an SMS/Text Messaging campaign to enhance customer engagement and drive repeat purchases
- Collaborating with cross-functional teams to develop and implement a loyalty program
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy and roadmap for the company?
- What are the biggest challenges facing the CRM team currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the team and the company as a whole?
- How does the company support work-life balance for remote employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://jobs.smartrecruiters.com/BalsamBrands/744000054994705-crm-marketing-manager-manila-ph).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to manage multiple projects.
- Showcase your understanding of CRM platforms, automation tools, and customer segmentation strategies.
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
