CRM & Marketing Platform Manager (Go High Level)

📌 Core Information

🔹 Job Title: CRM & Marketing Platform Manager (Go High Level)

🔹 Company: Activate Talent

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Sales

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing the GoHighLevel (GHL) CRM environment
• Building and automating marketing workflows and sales pipelines
• Collaborating with cross-functional teams to drive growth and improve client experience
• Ensuring CRM cleanliness, organization, and scalability

ASSUMPTION: This role requires a balance of technical proficiency in GHL and strategic thinking to align CRM and marketing efforts with business objectives.

📋 Key Responsibilities

✅ Set up, manage, and maintain the full GoHighLevel CRM environment: funnels, email/SMS automation, pipelines, calendars, and more.

✅ Build and optimize marketing workflows, nurture sequences, and onboarding systems.

✅ Oversee lead capture strategies, ensuring all contact forms, landing pages, and integrations are functioning and tracked properly.

✅ Implement and manage pipelines for sales and client journey tracking.

✅ Monitor and report on campaign performance, engagement metrics, and lead lifecycle.

✅ Collaborate with content and marketing teams to launch campaigns and drive growth.

✅ Ensure the CRM is clean, organized, and scalable—standardizing tags, automations, and data structure.

✅ Integrate GoHighLevel with other platforms such as ManyChat, Zapier, Stripe, or Kajabi as needed.

ASSUMPTION: This role involves a mix of hands-on platform management and strategic planning to maximize marketing and sales efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of hands-on experience in GoHighLevel (GHL) and full-scale CRM management

Required Skills:

• Proven expertise in GoHighLevel (GHL)
• Deep understanding of sales funnels, lead generation, and marketing automation
• Solid grasp of segmentation, tagging, and customer journey mapping
• Ability to translate marketing strategies into actionable workflows and systems
• Strong project management skills

Preferred Skills:

• Experience in personal branding, coaching, or online education spaces
• Familiarity with integrations across platforms like ManyChat, Zapier, ActiveCampaign, Kajabi, Stripe, or Slack
• Passion for personal growth and spirituality

ASSUMPTION: Candidates should have a proven track record in CRM management and marketing automation, with a strong focus on GoHighLevel.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 100,000 per month (based on experience and market standards for mid-level marketing roles in the Philippines)

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work arrangement

ASSUMPTION: The salary range is estimated based on market standards for mid-level marketing roles in the Philippines, with consideration for the candidate's experience and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Activate Talent focuses on streamlining talent acquisition processes and connecting businesses with top-tier talent.

Company Size: 1,001-5,000 employees. This size allows for diverse opportunities and a well-established infrastructure, while maintaining a dynamic and innovative environment.

Founded: Activate Talent was founded with a mission to revolutionize talent acquisition and has since grown to become a leading player in the industry.

Company Description:

• Activate Talent specializes in recruiting and hiring for various industries, including tech, finance, and healthcare
• The company aims to provide a seamless and efficient hiring process for both clients and candidates
• With a strong focus on technology and data-driven insights, Activate Talent offers innovative solutions to talent acquisition challenges

Company Specialties:

• Recruiting and hiring
• Talent acquisition
• Staffing solutions

Company Website: www.activatetalent.com

ASSUMPTION: Activate Talent's focus on technology and data-driven insights makes it an ideal fit for a CRM and marketing platform manager with strong technical skills.

📊 Role Analysis

Career Level: Mid-Level. This role requires a balance of technical proficiency and strategic thinking, with opportunities for growth and advancement.

Reporting Structure: The CRM & Marketing Platform Manager will report directly to the founder and work closely with the core team.

Work Arrangement: Remote (Philippines). This role offers the flexibility to work from home or a co-working space, with the requirement to be based in the Philippines.

Growth Opportunities:

• As Activate Talent continues to grow, there may be opportunities for the CRM & Marketing Platform Manager to take on additional responsibilities or move into a leadership role
• The company's focus on technology and data-driven insights provides ample opportunities for professional development and skill-building

ASSUMPTION: This role offers a unique opportunity to work closely with the founder and core team, with potential for growth and advancement as the company expands.

🌍 Location & Work Environment

Office Type: Remote. This role does not require regular on-site presence, allowing for greater flexibility and work-life balance.

Office Location(s): Philippines. While this role is remote, the candidate must be based in the Philippines.

Geographic Context:

• The Philippines has a thriving tech industry, with a large talent pool and a strong focus on innovation and digital transformation
• The country's time zone (UTC+8) allows for effective collaboration with clients and partners across the globe
• The Philippines offers a lower cost of living compared to many other Asian countries, providing a competitive salary advantage for employers

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work from home or a co-working space

ASSUMPTION: The remote work arrangement and flexible hours provide a strong work-life balance, while the Philippines' time zone and cost of living make it an attractive location for both employers and employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate CRM and marketing skills
• Final interview with the founder to discuss the role and company fit

Key Assessment Areas:

• Technical proficiency in GoHighLevel (GHL) and other relevant CRM platforms
• Strategic thinking and ability to translate marketing strategies into actionable workflows
• Project management skills and ability to work independently
• Cultural fit and alignment with Activate Talent's mission and values

Application Tips:

• Highlight your experience with GoHighLevel (GHL) and other relevant CRM platforms in your resume and cover letter
• Demonstrate your understanding of marketing automation and sales funnels in your application materials
• Showcase your project management skills and ability to work independently
• Tailor your application to emphasize your fit with Activate Talent's mission and values

ATS Keywords: GoHighLevel, CRM management, marketing automation, sales funnels, lead generation, project management, customer journey mapping, segmentation, tagging, workflow optimization, data structure, campaign performance monitoring, integration, email automation, SMS automation

ASSUMPTION: Activate Talent's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• GoHighLevel (GHL)
• ManyChat
• Zapier
• Stripe
• Kajabi
• Slack

ASSUMPTION: The CRM & Marketing Platform Manager will be expected to have proficiency in GoHighLevel (GHL) and familiarity with other relevant tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced environment
• Focus on technology and data-driven insights
• Strong emphasis on collaboration and teamwork
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working independently and taking ownership of projects?
• Do you have a strong interest in technology and data-driven insights?
• Are you a collaborative team player who enjoys working with others to achieve common goals?

ASSUMPTION: Activate Talent values candidates who are innovative, collaborative, and committed to delivering excellence in their roles.

⚠️ Potential Challenges

• Managing a complex CRM environment with multiple integrations and workflows
• Keeping up with the latest trends and best practices in marketing automation and sales funnels
• Balancing the need for strategic planning with day-to-day platform management tasks
• Ensuring data privacy and security in accordance with relevant regulations

ASSUMPTION: The CRM & Marketing Platform Manager will face a variety of challenges, requiring strong technical skills, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on CRM management and platform optimization
• While the role is centered around marketing, it also involves significant technical and project management components
• As a mid-level role, this position offers opportunities for growth and advancement within the company

ASSUMPTION: This role is unique in its blend of technical, strategic, and project management responsibilities, requiring a versatile and adaptable candidate.

📝 Sample Projects

• Migrating an existing CRM system to GoHighLevel (GHL) and optimizing workflows for improved performance
• Developing and implementing a comprehensive lead scoring system to prioritize high-value prospects
• Collaborating with the marketing team to launch a new email automation campaign and tracking its success

ASSUMPTION: These sample projects illustrate the variety of tasks and responsibilities the CRM & Marketing Platform Manager may encounter in their role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its CRM and marketing efforts?
• How does this role fit into the overall organizational structure, and who will I be working closely with?
• What are the most significant challenges facing the CRM and marketing teams currently, and how can this role address them?
• How does Activate Talent support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your experience with GoHighLevel (GHL) and other relevant CRM platforms in your resume and cover letter
• Demonstrate your understanding of marketing automation and sales funnels in your application materials
• Tailor your application to emphasize your fit with Activate Talent's mission and values
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.