CRM & Marketing Platform Manager (GoHighLevel)

📌 Core Information

🔹 Job Title: CRM & Marketing Platform Manager (GoHighLevel)

🔹 Company: Activate Talent

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Sales

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing the GoHighLevel (GHL) CRM environment
• Building and automating marketing workflows and sales pipelines
• Collaborating with cross-functional teams to drive growth and improve client experience
• Monitoring campaign performance and providing data-driven insights

ASSUMPTION: This role requires a balance of technical proficiency in GHL and strong marketing/sales acumen to succeed.

📋 Key Responsibilities

✅ Set up, manage, and maintain the full GoHighLevel CRM environment: funnels, email/SMS automation, pipelines, calendars, and more.

✅ Build and optimize marketing workflows, nurture sequences, and onboarding systems.

✅ Oversee lead capture strategies, ensuring all contact forms, landing pages, and integrations are functioning and tracked properly.

✅ Implement and manage pipelines for sales and client journey tracking.

✅ Monitor and report on campaign performance, engagement metrics, and lead lifecycle.

✅ Collaborate with content and marketing teams to launch campaigns and drive growth.

✅ Ensure the CRM is clean, organized, and scalable—standardizing tags, automations, and data structure.

✅ Integrate GoHighLevel with other platforms such as ManyChat, Zapier, Stripe, or Kajabi as needed.

ASSUMPTION: This role involves a mix of strategic planning, hands-on system management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of hands-on experience in GoHighLevel and full-scale CRM management

Required Skills:

• Expertise in GoHighLevel (GHL) with a proven track record of building and managing CRM systems
• Deep understanding of sales funnels, lead generation, and marketing automation
• Strong project management skills and ability to translate marketing strategies into actionable workflows
• Familiarity with segmentation, tagging, and customer journey mapping
• Comfortable with troubleshooting, QA testing, and ensuring system reliability

Preferred Skills:

• Experience in personal branding, coaching, or online education spaces
• Familiarity with integrations across platforms like ManyChat, Zapier, ActiveCampaign, Kajabi, Stripe, or Slack
• Passion for personal growth and spirituality

ASSUMPTION: Candidates with a strong background in GHL and a solid understanding of marketing automation will be most successful in this role.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 100,000 per month (based on experience and performance)

Benefits:

• Health insurance
• Flexible work hours
• Remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours/week), flexible schedule

ASSUMPTION: The salary range is estimated based on market rates for similar roles in the Philippines and the company's size. Benefits may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Activate Talent focuses on streamlining talent acquisition processes and connecting businesses with top-tier talent.

Company Size: 1,001-5,000 employees. As a mid-sized company, Activate Talent offers opportunities for growth and collaboration within a structured environment.

Founded: 2015. Activate Talent was founded with a mission to revolutionize talent acquisition and has since grown to become a leading player in the staffing industry.

Company Description:

• Activate Talent specializes in recruiting and hiring for various industries, including tech, marketing, and sales
• The company aims to provide a seamless and efficient hiring process for both clients and candidates
• Activate Talent is known for its innovative approach to talent acquisition, leveraging technology and data-driven insights

Company Specialties:

• Recruiting and hiring
• Talent acquisition
• Staffing solutions

Company Website: www.activatetalent.com

ASSUMPTION: Activate Talent's focus on technology and data-driven insights suggests a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Mid-Senior Level. This role requires a balance of technical expertise and strategic thinking, placing it at the mid-senior level within the marketing and sales career path.

Reporting Structure: This role reports directly to the founder and works closely with the core team, providing the opportunity for significant impact and visibility.

Work Arrangement: Remote OK. While this role is remote-friendly, there may be occasional on-site requirements for team meetings or events.

Growth Opportunities:

• As Activate Talent continues to grow, there may be opportunities for advancement into leadership or management roles
• The company's focus on professional development may provide opportunities for skill-building and career progression
• Working closely with the founder and core team offers the chance to learn from experienced professionals and gain valuable insights

ASSUMPTION: Given the company's size and growth trajectory, there may be ample opportunities for career advancement within Activate Talent.

🌍 Location & Work Environment

Office Type: Remote-friendly with occasional on-site requirements

Office Location(s): Philippines (with potential for global expansion)

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year
• The country offers a low cost of living compared to many other Asian countries, with affordable housing, food, and transportation options
• The Philippines is known for its vibrant culture, rich history, and diverse landscapes, offering numerous opportunities for exploration and leisure

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely

ASSUMPTION: The remote-friendly work environment offers a good balance between flexibility and collaboration, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate GHL skills and strategic thinking
• Final interview with the founder to discuss the role, team dynamics, and career growth opportunities

Key Assessment Areas:

• Technical proficiency in GoHighLevel and CRM management
• Marketing automation and sales funnel expertise
• Project management skills and ability to work collaboratively
• Alignment with Activate Talent's mission and values

Application Tips:

• Highlight your GHL experience and provide specific examples of CRM systems you've managed and optimized
• Tailor your resume to emphasize marketing automation, sales funnel, and project management skills
• In your cover letter, explain why you're excited about the opportunity to work with Activate Talent and how your unique background makes you a strong fit for the role

ATS Keywords: GoHighLevel, CRM management, marketing automation, sales funnels, lead generation, project management, customer journey mapping, segmentation, data structure, email automation, SMS automation, integration, campaign performance monitoring, workflow optimization, nurture sequences, onboarding systems

ASSUMPTION: Activate Talent's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• GoHighLevel (GHL)
• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Marketing automation tools (e.g., ActiveCampaign, Mailchimp, Marketo)
• Sales funnel builders (e.g., ClickFunnels, Kartra, Leadpages)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Integrations and automation tools (e.g., Zapier, ManyChat, Stripe)

ASSUMPTION: The specific tools and technologies used may vary based on the company's needs and the successful candidate's recommendations.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Activate Talent values creativity and continuous improvement
• Collaboration: The company fosters a team-oriented environment where everyone's input is valued
• Integrity: Activate Talent is committed to ethical and transparent business practices

Work Style:

• Dynamic and fast-paced: The company operates in a rapidly evolving industry and expects employees to adapt quickly to change
• Data-driven: Activate Talent relies on data and analytics to inform decision-making and improve processes
• Results-oriented: The company values employees who take initiative, follow through on commitments, and deliver results

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments where change is the norm?
• Are you comfortable using data and analytics to inform your decisions and drive results?
• Do you prefer working collaboratively, with a focus on team success and shared goals?

ASSUMPTION: Activate Talent's culture values innovation, collaboration, and integrity, with a focus on data-driven decision-making and results-oriented work styles.

⚠️ Potential Challenges

• Managing a remote team and ensuring effective communication and collaboration
• Keeping up with the latest trends and best practices in marketing automation and CRM management
• Balancing the need for strategic planning with the day-to-day management of the CRM environment
• Occasional on-site requirements may disrupt the remote work routine

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong technical background in CRM management and marketing automation
• While the role focuses on GoHighLevel, the skills and experience gained can be applied to other CRM and marketing automation platforms
• Career progression may involve moving into a marketing leadership or management role, with a focus on strategic planning and team development

ASSUMPTION: This role offers a unique blend of technical and strategic responsibilities, setting it apart from other marketing positions.

📝 Sample Projects

• Optimizing the GoHighLevel CRM environment for a fast-growing e-commerce company
• Developing and implementing a marketing automation strategy for a B2B SaaS startup
• Streamlining the lead capture process and improving conversion rates for a digital marketing agency

ASSUMPTION: These sample projects illustrate the range of responsibilities and the impact this role can have on various industries and business types.

❓ Key Questions to Ask During Interview

• How does Activate Talent support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does the company measure success for this role, and what key performance indicators (KPIs) will I be expected to track and optimize?
• What opportunities exist for collaboration and knowledge-sharing with other teams and departments within Activate Talent?
• How does the company approach work-life balance, and what resources are available to support employees in maintaining a healthy equilibrium?

ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your GoHighLevel experience and marketing automation skills
• In your cover letter, explain how your unique background and skills make you a strong fit for this role and why you're excited about the opportunity to work with Activate Talent
• Prepare for the technical assessment or case study by reviewing your GHL skills and brushing up on marketing automation best practices
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.