📌 Core Information
🔹 Job Title: CRM Marketing Specialist - 12-month fixed term contract
🔹 Company: ING
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Contract
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting full funnel marketing campaign execution from product awareness to engagement initiatives
- Collaborating with diverse stakeholders across the business to drive customer growth
- Ensuring compliance with ING policies and regulatory requirements
- Leveraging data-driven insights to optimize campaigns and provide actionable recommendations
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively with various teams to deliver successful marketing campaigns.
📋 Key Responsibilities
✅ Execute multi-channel marketing campaigns to drive awareness and customer growth
✅ Manage campaign execution, including approvals, media, creative, tracking, and reporting
✅ Support paid media, website, landing pages, and mobile app initiatives
✅ Support data-driven cross-sell campaigns across digital touchpoints
✅ Track performance via Tableau, optimize campaigns, and provide insights
✅ Collaborate with agencies and internal teams (Brand, Media, Product, PR)
✅ Engage stakeholders across marketing, legal, finance, and contact centers
✅ Ensure compliance with ING policies and report incidents transparently
ASSUMPTION: This role requires a strong understanding of the marketing funnel, campaign management, and data analysis to drive successful customer engagement and growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in CRM Marketing, with a preference for experience in a highly regulated industry (e.g., financial services)
Required Skills:
- Proven experience in CRM marketing and campaign execution
- Strong data analysis skills, with hands-on experience using Tableau
- Excellent documentation skills to meet regulatory needs
- Ability to collaborate cross-functionally and build excellent relationships
- Understanding of test-and-learn frameworks, propensity tools, and segment marketing
- Customer-centric mindset, with a focus on simplifying experiences for customers
- Positive and optimistic attitude
Preferred Skills:
- Experience working with Customer & Intelligence functions (analytics & targeting)
ASSUMPTION: Strong documentation skills and experience with Tableau are crucial for this role to ensure regulatory compliance and data-driven decision-making.
💰 Compensation & Benefits
Salary Range: AUD 85,000 - 105,000 per annum (based on industry standards for mid-level marketing roles in Sydney)
Benefits:
- Discounted ING Health Insurance
- An additional Rest Day to support wellbeing
- An IMPACT day to volunteer on an approved sustainability activity
Working Hours: Full-time, Monday to Friday, with flexibility to work remotely on occasion
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Sydney. Actual compensation may vary depending on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ING is a global financial institution offering a wide range of banking, investments, life insurance, and retirement services.
Company Size: ING is a large, multinational organization with over 50,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.
Founded: ING was founded in 1991 and has since grown into a global financial institution with a strong presence in Europe, Asia, Australia, and the Americas.
Company Description:
- ING is committed to empowering people to stay a step ahead in life and in business
- The company operates as a wholesale bank, offering a full array of financial products and services to corporate and institutional clients
- ING is dedicated to sustainability and responsible banking, integrating environmental, social, and governance (ESG) factors into its decision-making processes
Company Specialties:
- Commercial lending
- Financial markets and advisory products
- Sustainable and responsible banking
Company Website: http://www.ingwb.com
ASSUMPTION: ING's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various aspects of the financial services industry.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in CRM marketing, looking to expand their skills and take on more responsibility.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various internal teams and external agencies.
Work Arrangement: This is an on-site role based in Sydney, with some flexibility to work remotely on occasion.
Growth Opportunities:
- Potential to take on more responsibility and advance to a senior role within the marketing team
- Opportunities to work on diverse projects and gain exposure to various aspects of the financial services industry
- Access to professional development and training opportunities
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing and gain experience in the financial services industry.
🌍 Location & Work Environment
Office Type: ING's Sydney office is a modern, collaborative workspace with a focus on employee wellbeing and sustainability.
Office Location(s): 201 Elizabeth Street, Sydney NSW 2000, Australia
Geographic Context:
- Sydney is a vibrant, multicultural city with a strong economy and a high quality of life
- The city offers a wide range of cultural, recreational, and entertainment options
- Sydney has a temperate climate, with mild winters and warm summers
Work Schedule: Full-time, Monday to Friday, with some flexibility to work remotely on occasion
ASSUMPTION: ING's Sydney office provides a modern, collaborative work environment that supports employee wellbeing and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Campaign management and execution skills
- Data analysis and interpretation skills
- Stakeholder engagement and collaboration skills
- Regulatory compliance knowledge
Application Tips:
- Highlight your CRM marketing experience and relevant achievements in your resume
- Tailor your cover letter to demonstrate your understanding of ING's business and the role's requirements
- Prepare examples of successful marketing campaigns you've executed and the data-driven insights you've used to optimize them
ATS Keywords: CRM marketing, campaign execution, data analysis, Tableau, stakeholder engagement, regulatory compliance
ASSUMPTION: ING's application process is designed to assess candidates' skills and cultural fit, with a focus on campaign management, data analysis, and stakeholder engagement.
🛠️ Tools & Technologies
- Tableau
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in data analysis tools, marketing automation platforms, and CRM software to effectively manage campaigns and drive customer growth.
👔 Cultural Fit Considerations
Company Values:
- Empowering people
- Creating a positive impact
- Collaborating openly
- Acting responsibly
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to sustainability and responsible banking
Self-Assessment Questions:
- Do you have a proven track record of driving customer growth through data-driven marketing campaigns?
- Are you comfortable working in a highly regulated environment and ensuring regulatory compliance?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with diverse stakeholders?
ASSUMPTION: ING values candidates who are data-driven, collaborative, and committed to sustainability and responsible banking, with a strong focus on empowering people and creating a positive impact.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Ensuring regulatory compliance and documenting processes effectively
- Collaborating with diverse stakeholders and managing expectations
- Adapting to changes in the marketing landscape and regulatory environment
ASSUMPTION: This role presents challenges related to campaign management, regulatory compliance, stakeholder engagement, and adaptability to change, which require strong organizational skills and a data-driven approach.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on CRM marketing and requires a strong understanding of the marketing funnel and customer lifecycle
- This role is unique in its focus on regulatory compliance and process improvement within the marketing function
- Career progression in this role could lead to senior marketing positions within ING or other financial services organizations
ASSUMPTION: This role is distinct in its focus on CRM marketing and regulatory compliance, offering unique opportunities for career growth and development within the financial services industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer acquisition and engagement
- Analyzing campaign performance data in Tableau to identify trends and optimize future campaigns
- Collaborating with internal teams and external agencies to create compelling marketing content and materials
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, focusing on campaign management, data analysis, and stakeholder engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does ING support the professional development and growth of its marketing employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does ING integrate sustainability and responsible banking into its marketing strategies and campaigns?
- What opportunities are there for collaboration with other teams and departments within ING?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to ING's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your CRM marketing experience and relevant achievements
- Prepare examples of successful marketing campaigns you've executed and the data-driven insights you've used to optimize them
- Follow up with Rachel Yuen, the hiring manager, within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
