CRM Marketing Specialist

📌 Core Information

🔹 Job Title: CRM Marketing Specialist

🔹 Company: Wolseley Group

🔹 Location: Warwick, United Kingdom

🔹 Job Type: Full-time, 12-month fixed-term contract

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Managing CRM marketing cloud campaigns focusing on key upcoming projects and automations
• Creating personalized, engaging customer journeys using Marketing Cloud automation and AMPScript via email, SMS, and WhatsApp
• Driving the expansion of customer journey campaigns using multi-channel communication methods
• Collaborating with the Digital Team, Marketing Managers, and IT to ensure smooth execution and alignment of communications strategies

ASSUMPTION: This role requires a balance of technical skills (Marketing Cloud, AMPScript) and creative thinking to deliver effective customer communications.

📋 Key Responsibilities

✅ Manage CRM marketing cloud campaigns, focusing on key upcoming projects and automations

✅ Create personalized, engaging customer journeys using Marketing Cloud automation and AMPScript via email, SMS, and WhatsApp

✅ Drive the expansion of customer journey campaigns using multi-channel communication methods

✅ Collaborate with the Digital Team, Marketing Managers, and IT to ensure smooth execution and alignment of communications strategies

ASSUMPTION: The role may evolve based on business needs and project priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in Marketing Cloud is essential (2-5 years)

Required Skills:

• Proven experience in CRM, data marketing, email marketing, lead generation, and GDPR
• Excellent campaign management, planning, and analytical skills
• Ideally, experience with AMPscript

Preferred Skills:

• Fluency in additional languages (beneficial but not required)

ASSUMPTION: The role may require occasional overtime to meet project deadlines.

💰 Compensation & Benefits

Salary Range: Up to £41,000 per year (based on experience and market rates for the role and location)

Benefits:

• Annual leave (increasing with length of service)
• A generous pension scheme (matched up to 9%)
• Potential to earn bonuses
• Enhanced maternity/adoption leave
• Access to a range of online and high street discounts
• Free access to healthcare and the YuLife app
• Cycle to Work scheme

Working Hours: Full-time, 40 hours per week, Monday to Friday, 8:00 AM – 5:00 PM

ASSUMPTION: The salary range is an estimate based on market rates for similar roles in the UK and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Wolseley Group is a leading specialist trade merchant across the UK and Ireland, focusing on plumbing, heating, and building materials.

Company Size: Wolseley Group has around 1,000-5,000 employees globally, providing a mid-sized company environment.

Founded: Wolseley Group was founded in 1829 and has a rich history in the trade merchant industry.

Company Description:

• Wolseley Group is committed to putting its people and customers at the heart of everything it does
• The company offers opportunities for skill development and career progression through its Wolseley Talent Guild
• Wolseley Group provides a range of benefits to support positive health and wellbeing

Company Specialties:

• Plumbing
• Heating
• Building materials

Company Website: Wolseley Group

ASSUMPTION: Wolseley Group's focus on customer-centricity and employee development makes it an attractive employer in the industry.

📊 Role Analysis

Career Level: This role is suitable for a Marketing Specialist with 2-5 years of experience, looking to develop their skills in CRM marketing and customer journey management.

Reporting Structure: The CRM Marketing Specialist will report to the Marketing Manager and collaborate with the Digital Team and IT.

Work Arrangement: This is a hybrid role, requiring the candidate to work 3 days a week from the Warwick office and 2 days from home.

Growth Opportunities:

• Developing expertise in Marketing Cloud and AMPScript
• Expanding knowledge of customer journey management and multi-channel communications
• Potential career progression within the Marketing department or wider Wolseley Group

ASSUMPTION: This role offers opportunities for professional growth and skill development within a supportive company environment.

🌍 Location & Work Environment

Office Type: The Warwick office is a modern, collaborative workspace with on-site parking and nearby amenities.

Office Location(s): Warwick Support Centre (K2), K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2, K2,