CRM Marketing Specialist (Freelancer)

📌 Core Information

🔹 Job Title: CRM Marketing Specialist (Freelancer)

🔹 Company: Averi

🔹 Location: United States (Remote)

🔹 Job Type: Freelance

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (U.S. only)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing CRM strategies for clients
• Setting up automated marketing journeys and campaigns
• Optimizing customer segmentation and lead nurturing
• Collaborating with clients and Averi's team to deliver high-impact marketing experiences

ASSUMPTION: This role requires a high level of expertise in CRM and marketing automation, as well as strong communication skills to work effectively with clients and Averi's team.

📋 Key Responsibilities

✅ Develop and implement CRM strategies for clients

✅ Set up automated marketing journeys and campaigns using tools like HubSpot, Salesforce, Klaviyo, Braze, and more

✅ Optimize customer segmentation and lead nurturing flows

✅ Collaborate with clients and Averi's team to deliver high-impact marketing experiences

✅ Conduct A/B testing and performance optimization

✅ Ensure data hygiene, syncing, and accurate reporting

ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and continuous optimization to drive marketing results for clients.

🎯 Required Qualifications

Experience: At least 5 years of relevant experience in CRM, marketing automation, and email marketing

Required Skills:

• Proven expertise in CRM strategy and setup
• Strong proficiency in email marketing and automation
• Excellent customer segmentation and journey mapping skills
• Familiarity with tools such as HubSpot, Salesforce, Klaviyo, Braze, and more
• Strong data hygiene, syncing, and reporting skills
• Experience with A/B testing and performance optimization

Preferred Skills:

• Experience working with AI-powered marketing platforms
• Familiarity with Averi's platform and services

ASSUMPTION: Candidates should have a proven track record in CRM and marketing automation, with a strong portfolio showcasing their work.

💰 Compensation & Benefits

Compensation: Rates will be determined based on expertise and project scope. Industry-standard rates for freelance CRM and marketing specialists range from $50 to $150 per hour, depending on experience and location.

Benefits:

• Flexible job opportunities tailored to your expertise and schedule
• Access to Averi's AI-powered platform and tools
• Collaboration with a diverse range of clients and industries

Working Hours: Flexible, as this is a freelance role. Hours will be determined based on project needs and your availability.

ASSUMPTION: Compensation and benefits are subject to negotiation based on the candidate's expertise, experience, and the specific project requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Averi operates in the technology, information, and internet industry, focusing on AI-powered marketing management.

Company Size: Averi is a small company with 11-50 employees, providing a collaborative and agile work environment.

Founded: Averi was founded in 2024, making it a relatively new but innovative player in the AI marketing space.

Company Description:

• Generative AI plus Human Expertise, not instead of it. Averi is an AI-powered marketing management platform that combines proprietary AI models for marketing strategy and content creation with a built-in ecosystem of vetted human experts.
• Design modern strategy, analyze massive amounts of data, create endless content, build perfect-fit teams of marketing experts, and manage your entire growth operation in one seamless experience.
• Averi's mission is to unleash marketing from the confines of tedium, enabling businesses to build and grow more efficiently.

Company Specialties:

• SaaS
• Marketing
• Artificial Intelligence

Company Website: https://www.averi.ai

ASSUMPTION: Averi's focus on AI and human expertise makes it an attractive option for marketing professionals looking to leverage cutting-edge technology in their work.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals with a strong background in CRM and marketing automation.

Reporting Structure: As a freelancer, you will work directly with Averi's team and clients, reporting your progress and results regularly.

Work Arrangement: This is a remote, freelance role with flexible hours. You will be matched with clients based on your skills and availability.

Growth Opportunities:

• Expanding your expertise in AI-powered marketing
• Building a strong portfolio of work with diverse clients
• Potential full-time employment opportunities with Averi or their clients

ASSUMPTION: This role offers the opportunity to work with a variety of clients and industries, allowing for continuous learning and growth.

🌍 Location & Work Environment

Office Type: Remote (U.S. only)

Office Location(s): United States

Geographic Context:

• Working remotely allows for a flexible work-life balance
• Collaborating with clients and Averi's team across different time zones may be required
• Access to reliable internet and communication tools is essential for this role

Work Schedule: Flexible, as this is a freelance role. Hours will be determined based on project needs and your availability.

ASSUMPTION: This role requires strong self-motivation, time management, and communication skills to succeed in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Application submission through the provided link
• Review of your application and portfolio by Averi's team
• Interview with Averi's team to discuss your expertise, availability, and fit for the marketplace
• Onboarding and access to the Averi Expert Marketplace upon approval

Key Assessment Areas:

• CRM and marketing automation expertise
• Portfolio and work samples showcasing relevant experience
• Communication and collaboration skills
• Availability and commitment to freelance work

Application Tips:

• Tailor your application and portfolio to highlight your CRM and marketing automation expertise
• Be prepared to discuss your availability and commitment to freelance work
• Demonstrate your understanding of Averi's platform and services during the interview

ATS Keywords: CRM, marketing automation, email marketing, customer segmentation, journey mapping, lead nurturing, retention flows, data hygiene, syncing, reporting, A/B testing, performance optimization, AI-powered marketing, freelance

ASSUMPTION: The application process may vary based on the specific project requirements and client needs.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Klaviyo
• Braze
• Averi's AI-powered platform

ASSUMPTION: Familiarity with additional marketing tools and technologies may be required based on the specific project needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Expertise
• Customer-centricity

Work Style:

• Flexible and adaptable to client needs
• Strong self-motivation and time management skills
• Excellent communication and collaboration skills

Self-Assessment Questions:

• Do you have a proven track record in CRM and marketing automation?
• Are you comfortable working remotely and managing your own schedule?
• Do you thrive in a collaborative, innovative environment?

ASSUMPTION: Averi values expertise, innovation, and collaboration, making it an attractive option for marketing professionals looking to work with cutting-edge technology and a diverse range of clients.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously
• Adapting to different client needs and work environments
• Ensuring data security and privacy when working with sensitive client information
• Keeping up with the latest trends and best practices in AI-powered marketing

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional in-house marketing roles, this freelance position offers flexibility and the opportunity to work with a diverse range of clients
• AI-powered marketing is a growing field, with increasing demand for experts in CRM and marketing automation
• This role may lead to full-time employment opportunities with Averi or their clients, depending on the candidate's performance and the company's needs

ASSUMPTION: This role offers unique benefits and challenges compared to traditional marketing positions, making it an attractive option for experienced marketing professionals looking to expand their expertise and gain flexibility in their work.

📝 Sample Projects

• Developing a CRM strategy for an e-commerce client to improve customer segmentation and retention
• Setting up automated email marketing campaigns for a SaaS company to nurture leads and drive conversions
• Optimizing customer journeys for a non-profit organization to improve donor engagement and fundraising efforts

ASSUMPTION: These sample projects demonstrate the variety and scope of work available to freelance CRM marketing specialists in Averi's marketplace.

❓ Key Questions to Ask During Interview

• How does Averi match freelancers with clients, and what is the typical onboarding process?
• What kind of support and resources does Averi provide to freelancers in the marketplace?
• How does Averi ensure data security and privacy when working with sensitive client information?
• What opportunities are there for growth and development within Averi's marketplace?
• How does Averi measure the success and performance of freelancers in the marketplace?

ASSUMPTION: Asking these questions can help you better understand Averi's platform, services, and commitment to supporting freelancers in their marketplace.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your CRM and marketing automation expertise
• Prepare a cover letter explaining your interest in Averi's marketplace and freelance work
• Be ready to discuss your availability and commitment to freelance work during the interview
• Follow up with Averi's team after the interview to express your interest in the opportunity and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.