- Job Title: CRO Office Designer / Creative Messaging Lead
- Company: Salesforce
- Location: San Francisco, California (with remote flexibility)
- Job Type: Full-time
- Category: Marketing & Communications
- Date Posted: April 7, 2025
- Experience Level: Mid-Senior level (5+ years)
🚀 Job Overview
As the CRO Office Designer / Creative Messaging Lead, you'll be a key player in shaping the visual storytelling and design strategy for our global events and executive presentations. Your role will involve creating impactful slides, visual collateral, and branding materials that define industry-shaping moments. You'll work closely with our CRO, Sales Leadership team, and other top executives to ensure our presentations align with our brand and drive our global events' success.
📋 Key Responsibilities
- Messaging & Visual Storytelling: Interpret executive asks and key messages, aligning with corporate messaging and brand standards to build visual slides and other collateral for CRO and Global Sales Org needs.
- Slide Design: Create executive-ready slides for various forums, including Company Keynotes, Board Presentations, Townhalls, Customer and Partner Events, Dreamforce, World Tours, etc.
- Branding: Develop visual branding and collateral for the CRO and Global Sales org.
- Vendor Management: Advise on requirements and evaluate output of external agencies and vendors for CRO Projects as needed.
- Support Other Teams: As capacity permits, support the COO of Global Sales and the OU Leaders in their presentation needs.
🎯 Required Qualifications
- Education: Bachelor's degree in Graphic Design, Communications, or a related field.
- Experience: 5+ years of experience in advertising, creative design, or product marketing, with a strong grasp of integrated marketing and advertising campaigns, including digital.
- Required Skills:
- Proficient in Adobe Creative Suite, Figma, UX-related tools, Prototyping (InVision), G-Suite, especially Google Slides.
- Experience creating presentations and experiential marketing for large events.
- Ability to establish relationships and influence at the C-Suite level both externally and internally.
- Proactive, self-sufficient, and professional, with strong organizational, time management, and communication skills.
- Proven track record as a design lead and chipping in as it applies to experience strategies, design systems, products, services, and customer experiences.
- Preferred Skills:
- Experience with Motion Graphics Design software (Apple Motion, Adobe After Effects).
- Experience with Storyboarding.
💰 Compensation & Benefits
- Salary Range: $169,600 - $233,200 per year (for California-based roles)
- Benefits: Stock Options, Equity, comprehensive benefits package (medical, dental, vision, 401k, etc.)
- Working Hours: Full-time, with flexible remote work options (up to 30% travel required)
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 10,001+ employees
- Founded: 1999
- Company Description: Salesforce is a global leader in Customer Relationship Management (CRM) software and provides a comprehensive set of enterprise applications focused on customer service, marketing automation, analytics, and application development.
- Company Specialties: Enterprise Cloud Computing and Customer Relationship Management
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: This role reports directly to the CRO Office and works closely with the CRO, Sales Leadership team, and other top executives.
- Work Arrangement: On-site with flexible remote work options (up to 30% travel required)
- Growth Opportunities: This role offers opportunities to work on high-impact projects, collaborate with senior leadership, and grow within the Global Sales team.
🌍 Location & Work Environment
- Office Type: Hybrid (on-site with flexible remote work options)
- Office Location(s): San Francisco, California (with remote flexibility)
- Geographic Context: San Francisco is a major tech hub with a vibrant culture, diverse neighborhoods, and a high cost of living.
- Work Schedule: Full-time, with flexible hours and the ability to work remotely as needed.
💼 Interview & Application Insights
- Typical Process: 1. Phone/Video Screen, 2. Design Challenge, 3. On-site Interview with CRO Office and Design Team, 4. Final Interview with Hiring Manager.
- Key Assessment Areas: Design skills, conceptual thinking, communication, and presentation abilities.
- Application Tips:
- Tailor your resume and portfolio to highlight your design skills, experience with enterprise software, and ability to work with senior leadership.
- Prepare a design challenge submission that demonstrates your understanding of Salesforce's brand and the role's requirements.
🛠️ Tools & Technologies
- Adobe Creative Suite (Illustrator, Photoshop)
- Figma
- Google Slides
- Motion Graphics Design software (Apple Motion, Adobe After Effects) - a plus
- Storyboarding tools - a plus
👔 Cultural Fit Considerations
- Company Values: Customer Success, Innovation, Equality, Trust, and Growth.
- Work Style: Collaborative, fast-paced, and dynamic. Salesforce values a growth mindset, adaptability, and a strong work ethic.
- Self-Assessment Questions:
- How do you align with Salesforce's core values, particularly Customer Success and Innovation?
- How do you handle ambiguity and adapt to changing priorities in a fast-paced environment?
- How do you approach working with senior leadership and influencing their decisions?
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines for high-profile events and presentations.
- Working with various teams and stakeholders, each with their own priorities and expectations.
- Keeping up with the fast-paced nature of the tech industry and Salesforce's growth.
📈 Similar Roles Comparison
- CRO Office Designer vs. Corporate Messaging Designer: The CRO Office Designer focuses more on executive presentations and event keynotes, while the Corporate Messaging Designer works on broader brand messaging and campaigns.
- Industry Context: Salesforce's enterprise software context requires a strong understanding of technology and its applications.
- Career Path Comparison: This role can lead to senior design roles within the Global Sales team or other departments, as well as management and leadership positions.
📝 Sample Projects
- Designing keynote presentations for Dreamforce, Salesforce's annual user conference.
- Creating visual collateral for Salesforce's portfolio of products and services.
- Developing branding materials for the CRO and Global Sales org.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Global Sales team and CRO Office strategy?
- What are the most significant challenges facing the CRO Office and Global Sales org in the coming year, and how can this role help address them?
- How does Salesforce support the growth and development of its designers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://salesforce.wd12.myworkdayjobs.com/External_Career_Site/job/California---San-Francisco/CRO-Office-Designer---Creative-Messaging-Lead_JR289470-1).
- Tailor your resume and portfolio to highlight your design skills, experience with enterprise software, and ability to work with senior leadership.
- Prepare a design challenge submission that demonstrates your understanding of Salesforce's brand and the role's requirements.
- Follow up with the hiring manager after one week if you haven't heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
