Cross Property Marketing Campaign Manager

📌 Core Information

🔹 Job Title: Cross Property Marketing Campaign Manager

🔹 Company: San Manuel

🔹 Location: Highland, California, United States

🔹 Job Type: Full-Time

🔹 Category: Hospitality

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and deploying marketing campaigns for San Manuel properties
• Planning, executing, and overseeing cross-property marketing projects and initiatives
• Collaborating with various teams to create enticing offerings and promotions
• Monitoring key performance indicators (KPIs) and conducting market research
• Guiding the proofing and approval process for marketing materials

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple campaigns and stakeholders effectively.

📋 Key Responsibilities

✅ Contributes to the ideation and development of cross-property initiatives by collaborating with promotions and database teams in creating enticing offerings and/or promotions.

✅ Manages cross property communication marketing calendar, projects, content, and messaging that aligns with overall business goals, property goals, and target audience.

✅ Monitors key performance indicators (KPIs) related to the performance of cross property initiatives by creating reports or working with FP&A and marketing analytics teams.

✅ Guides the proofing and approval process with respective properties and departments by managing deadlines, timelines, and stakeholders' approvals.

✅ Vets synergistic cross-property opportunities by conducting market research and competitive analysis.

✅ Defines segmentation criteria and customer personas to tailor communications and marketing efforts based on guest worth, market, game preference, etc.

✅ Collaborates with marketing leaders, internal creative team members, and external agency partners to ensure that all loyalty programs differentiate and enhance the property brand while ensuring cohesiveness across all marketing channels.

✅ Performs other duties as assigned to support the efficient operation of the department.

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and project management to ensure campaigns are delivered on time and meet business objectives.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Finance, Mathematics, Business, or quantitative analytical field is required.

Experience: Minimum six (6) years of experience working in campaign management, email or mobile marketing required.

Required Skills:

• Proven experience in multiple communication channels including direct mail, e-mail, social media, search engine marketing, and website development
• Proven experience in mobile or email test, design, and analysis
• Technical proficiency and knowledge in architecture that gathers customer information and feeds database solutions that drive and support Client Relationship Management (CRM) strategies
• Solid knowledge of fully integrated marketing plans and strategies
• Demonstrated experience with qualitative and quantitative research and the ability to synthesize and analyze data in order to draw conclusions and identify trends
• Must possess excellent oral and written communication skills and a strong client interface
• Must have strong presentation skills to effectively communicate, update, persuade, and facilitate discussions with all levels of leadership
• Demonstrated ability to drive toward results
• Experience communicating with and leading a multi-cultural workforce and customer base
• Advanced proficiency in the Microsoft Suite (Outlook, Word, Excel, and PowerPoint)

Preferred Skills:

• Experience working in the gaming or hospitality industry
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the gaming or hospitality industry and fluency in additional languages may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Campaign Manager with 5-10 years of experience in the hospitality industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Generous paid time off (PTO) policy
• Employee discounts and perks
• Opportunities for career growth and development

Working Hours: Full-time, Monday-Friday, with occasional evenings, weekends, and holidays as needed

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Campaign Manager with the required experience level in the hospitality industry. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically gaming and entertainment

Company Size: 5,001-10,000 employees

Founded: 1986

Company Description:

• Yaamava' Resort & Casino at San Manuel is a premier casino and entertainment destination in Southern California
• Offers Las Vegas-style gaming, dining, and entertainment options
• Employs over 5,000 people and is among the largest private employers in San Bernardino County
• Committed to providing exceptional guest experiences and professional career opportunities

Company Specialties:

• Casino gaming
• Entertainment and hospitality
• Marketing and promotions

Company Website: https://www.sanmanuelcareers.com/

ASSUMPTION: San Manuel is a well-established company in the hospitality industry, with a strong focus on providing exceptional guest experiences and professional career opportunities for its employees.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Director, Cross Property Marketing

Work Arrangement: On-site, full-time position with occasional travel required

Growth Opportunities:

• Potential for career advancement within the marketing department or other areas of the company
• Opportunities to work on diverse projects and campaigns
• Access to training and development programs to enhance professional skills

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and other areas of the company, as San Manuel is a large employer with diverse business lines.

🌍 Location & Work Environment

Office Type: Casino and office setting

Office Location(s): 777 San Manuel Blvd, Highland, California 92346, US

Geographic Context:

• Highland, California, is located in the Inland Empire, approximately 60 miles east of Los Angeles
• The area offers a mix of urban and rural environments, with access to outdoor recreation and cultural attractions
• Highland has a population of around 54,000 people and is known for its scenic beauty and historic sites

Work Schedule: Full-time, Monday-Friday, with occasional evenings, weekends, and holidays as needed

ASSUMPTION: The work environment is fast-paced and high-demand, with a focus on delivering exceptional guest experiences and managing multiple marketing campaigns simultaneously.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the director or other senior leadership

Key Assessment Areas:

• Marketing campaign management skills
• Communication and presentation skills
li>Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
• Prepare examples of successful marketing campaigns you've managed and the results they achieved
• Research San Manuel's marketing strategies and be prepared to discuss how your experience aligns with their approach

ATS Keywords: Marketing Campaign Manager, Cross Property Marketing, Casino Marketing, Hospitality Marketing, Campaign Planning, Campaign Execution, Campaign Analysis, Marketing Strategy, Marketing Calendar, Marketing Messaging, Customer Segmentation, CRM, Marketing Analytics

ASSUMPTION: San Manuel uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application get noticed.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Customer Relationship Management (CRM) software
• Marketing automation and analytics tools
• Project management software

ASSUMPTION: The specific tools and technologies used may vary depending on the marketing department's preferences and the company's overall technology stack.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Teamwork
• Innovation
• Respect

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering exceptional guest experiences
• Adaptable and able to thrive in a fast-paced, high-demand environment

Self-Assessment Questions:

• How do you align with San Manuel's core values, particularly integrity and excellence?
• Describe a time when you had to manage multiple projects or campaigns simultaneously. How did you prioritize and ensure successful outcomes?
• How do you approach working collaboratively with diverse teams to achieve common goals?

ASSUMPTION: San Manuel places a strong emphasis on cultural fit and alignment with their core values, so applicants should be prepared to discuss how their personal values and work style align with the company's expectations.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and prioritization
• Working in a fast-paced, high-demand environment that may require occasional evenings, weekends, and holidays
• Collaborating with various teams and stakeholders, requiring strong communication and interpersonal skills
• Adapting to changes in marketing strategies and priorities, requiring flexibility and adaptability

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable, and results-driven marketing professional to succeed.

📈 Similar Roles Comparison

• Compared to other marketing campaign manager roles, this position focuses more on cross-property initiatives and requires a broader understanding of marketing strategies across multiple properties
• In the hospitality industry, marketing campaign managers may face unique challenges and opportunities related to customer segmentation, loyalty programs, and competitive analysis
• Career paths for marketing campaign managers may vary depending on the company's size, structure, and growth opportunities

ASSUMPTION: Applicants should research similar roles in the hospitality industry and consider how their experience and skills align with the unique aspects of this position.

📝 Sample Projects

• Developing and executing a cross-property marketing campaign to promote a new gaming feature or event
• Conducting market research and competitive analysis to identify synergistic cross-property opportunities
• Creating and implementing a customer segmentation strategy to tailor marketing communications and offers based on guest worth, market, and game preference

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Cross Property Marketing Campaign Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies for San Manuel's properties, and how this role contributes to their overall success?
• How does the marketing department collaborate with other teams, such as promotions and database teams, to create enticing offerings and promotions?
• What are the key performance indicators (KPIs) used to measure the success of cross-property initiatives, and how are they tracked and analyzed?
• How does the proofing and approval process for marketing materials ensure that all loyalty programs differentiate and enhance the property brand while maintaining cohesiveness across all marketing channels?
• What opportunities exist for professional growth and development within the marketing department and other areas of the company?

ASSUMPTION: These questions demonstrate a strong understanding of the role's responsibilities and a genuine interest in the company's marketing strategies and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
• Prepare examples of successful marketing campaigns you've managed and the results they achieved
• Research San Manuel's marketing strategies and be prepared to discuss how your experience aligns with their approach
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.