📌 Core Information
🔹 Job Title: Crypto UGC Content Creator – TikTok/IG Reels/YouTube Shorts (Remote - Global - Non-USA)
🔹 Company: Token Metrics
🔹 Location: Remote - Global (Non-USA)
🔹 Job Type: Full-time Contractor
🔹 Category: Content Creation, Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging short-form video content for TikTok, Instagram Reels, and YouTube Shorts
- Acting as the on-camera talent, explaining and reacting to crypto trends and topics
- Collaborating with marketing, research, and creative teams to align messaging and campaigns
- Staying up-to-date on platform trends, audios, meme formats, and viral hooks
- Reviewing analytics to iterate on performance and optimize future content
ASSUMPTION: This role requires a creative and charismatic individual who can thrive in a fast-paced, ever-changing environment. Strong communication skills and a deep understanding of crypto culture are essential for success in this position.
📋 Key Responsibilities
✅ Film and produce 5–10 short-form UGC videos weekly for TikTok, Instagram Reels, and YouTube Shorts
✅ Act as the on-camera talent for videos that explain, react to, or offer opinions on crypto trends, tokens, or market updates
✅ Write short scripts or talking points based on trending topics, news, or provided briefs
✅ Stay up to date on platform trends, audios, meme formats, and viral hooks
✅ Collaborate with marketing, research, and creative teams to align messaging and campaigns
✅ Review analytics to iterate on performance and optimize future content
ASSUMPTION: The ideal candidate will have a strong portfolio of UGC-style content and be comfortable scripting, shooting, and editing their own videos using various tools.
🎯 Required Qualifications
Education: Not specified (Assumed: High school diploma or equivalent)
Experience: 2+ years of experience creating UGC-style content with a portfolio of TikToks, Reels, or Shorts
Required Skills:
- Confident on camera with a natural, relatable delivery style
- Strong understanding of short-form video storytelling, pacing, hooks, and engagement techniques
- Deep interest and understanding of crypto, Web3, NFTs, or financial education content
- Ability to create both educational and entertaining content that resonates with a crypto-curious audience
Preferred Skills:
- Existing audience or content experience in the crypto, fintech, or investing niche
- Familiarity with TikTok, IG, and Shorts platform features and creator tools
- Understanding of marketing principles, including CTAs, audience targeting, and brand voice
- Experience with performance tracking tools like TikTok Analytics, Meta Business Suite, or YouTube Studio
ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field (e.g., communications, marketing, or a related discipline) may be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: $40,000 - $60,000 USD per year (Estimated based on experience level and industry standards for a remote contractor)
Benefits:
- Opportunity to work remotely with a global team
- Exposure to the fast-growing crypto industry and its trends
- Chance to build and grow a personal brand within the crypto community
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: As a remote contractor, the salary range is estimated based on industry standards for similar roles. Benefits may vary and are not explicitly stated in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Publishing, specifically focused on crypto research and media
Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit work environment with ample opportunities for growth and impact)
Founded: 2018 (Relatively new company with a strong focus on innovation and adaptation)
Company Description:
- Token Metrics is a cryptocurrency investment research platform driven by machine learning and artificial intelligence
- The company helps crypto investors build profitable portfolios using AI-based crypto indices, rankings, and price predictions
- Token Metrics has a diverse set of customers, from retail investors and traders to crypto fund managers, in more than 50 countries
Company Specialties:
- Cryptocurrencies
- Blockchain
- Investing
- Technical Analysis
- Fundamental Analysis
- Financial Media
Company Website: https://tokenmetrics.com
ASSUMPTION: Token Metrics is a well-established company in the crypto industry, offering a unique opportunity for content creators to gain exposure and grow within the crypto community.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience required, offering opportunities for growth and development)
Reporting Structure: This role will likely report directly to the Marketing or Content team, with close collaboration with research and creative teams
Work Arrangement: Remote (Global) – This role offers the flexibility to work from anywhere in the world, with a global team
Growth Opportunities:
- Building a personal brand within the crypto community
- Gaining experience in crypto content creation and marketing
- Potential opportunities to advance within the company as it grows
ASSUMPTION: This role offers significant growth potential, both in terms of personal branding and career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote (No physical office required)
Office Location(s): Global (No specific office locations, as this role is remote)
Geographic Context:
- This role can be performed from anywhere in the world, offering flexibility and the opportunity to work with a global team
- Candidates should be aware of time zone differences and be prepared to collaborate with team members across various regions
Work Schedule: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: As a remote role, candidates should be comfortable working independently and managing their time effectively to meet deadlines and maintain productivity.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to discuss experience and portfolio
- Content creation challenge or test project
- Final interview with the hiring manager or team
Key Assessment Areas:
- Portfolio and content creation skills
- Crypto knowledge and understanding
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant UGC content and any crypto-related experience in your resume and cover letter
- Include a link to your portfolio or a reel showcasing your best work
- Be prepared to discuss your understanding of crypto trends and your ability to create engaging content around them
ATS Keywords: UGC Content Creator, Short-Form Video, Crypto, On-Camera Talent, Scripting, Video Editing, Engagement Techniques, Trend Awareness, Collaboration, Analytics Review
ASSUMPTION: The application process may vary, but candidates should expect to showcase their content creation skills and demonstrate their understanding of the crypto industry.
🛠️ Tools & Technologies
- CapCut
- InShot
- Native app editors (TikTok, Instagram, YouTube)
- Performance tracking tools (TikTok Analytics, Meta Business Suite, YouTube Studio)
ASSUMPTION: Candidates should be comfortable using various video editing tools and platforms, as well as performance tracking tools to optimize their content.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Expertise
- Integrity
- Customer Focus
Work Style:
- Creative and independent
- Adaptable and responsive to change
- Strong communication and collaboration skills
- Passionate about crypto and its potential
Self-Assessment Questions:
- Do you thrive in a fast-paced, ever-changing environment?
- Are you comfortable working independently and managing your time effectively?
- Do you have a deep understanding of crypto culture and trends?
- Are you able to create engaging, educational content that resonates with a crypto-curious audience?
ASSUMPTION: Token Metrics values candidates who are innovative, collaborative, and passionate about crypto. Strong communication and time management skills are essential for success in this role.
⚠️ Potential Challenges
- Keeping up with the fast-paced, ever-changing crypto industry
- Maintaining a consistent content creation schedule and meeting deadlines
- Adapting to a remote work environment and collaborating with a global team
- Building a personal brand within the crypto community
ASSUMPTION: While this role offers significant opportunities for growth and exposure, candidates should be prepared to face challenges related to the fast-paced nature of the crypto industry and the demands of remote work.
📈 Similar Roles Comparison
- This role is unique in its focus on UGC-style content creation for crypto trends and topics
- Similar roles may include Social Media Manager, Content Creator, or Video Producer, but with a specific focus on the crypto industry
- Career paths may include advancing to a Senior Content Creator, Content Manager, or even a role within the crypto industry (e.g., Marketing Manager, Community Manager)
ASSUMPTION: This role offers a unique opportunity to gain experience in crypto content creation and marketing, with potential career paths within the crypto industry.
📝 Sample Projects
- Creating a series of videos explaining crypto concepts for beginners
- Reacting to breaking news or trends in the crypto market
- Producing a weekly roundup of crypto news and events
ASSUMPTION: Sample projects may vary, but candidates should expect to create engaging, educational content around crypto trends and topics.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall content strategy for Token Metrics?
- What opportunities are there for growth and development within the company?
- How does Token Metrics support its remote workforce?
- What are the most important qualities for success in this role?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and their understanding of the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant UGC content and any crypto-related experience in your resume and cover letter
- Include a link to your portfolio or a reel showcasing your best work
- Prepare for the content creation challenge or test project
- Follow up with the hiring team within one week of submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
