📌 Core Information
🔹 Job Title: CST Marketing Director WE
🔹 Company: Medtronic
🔹 Location: Eindhoven, Noord-Brabant, Netherlands (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (on-site and remote)
🚀 Job Overview
Key aspects of this role include:
- Leadership of a growing team of experienced marketers
- Strategic planning and execution of marketing programs across international markets
- Budget management and measurable impact evaluation
- Regional sponsorships and partnerships management
ASSUMPTION: This role requires a strategic mindset, business acumen, and the ability to navigate complex, matrixed global organizations.
📋 Key Responsibilities
✅ Lead and mentor a team of 5 direct and 20 indirect reports
✅ Drive team performance, talent development, and a culture of engagement and inclusion
✅ Align marketing efforts with strategic business objectives
✅ Design and execute integrated marketing programs to increase market share and penetration
✅ Lead initiatives from concept to execution, managing budgets and ensuring measurable impact
✅ Own regional sponsorships and partnerships, from ideation to activation
✅ Oversee content strategies that elevate Medtronic’s brand and reputation
✅ Establish KPIs and tracking systems to evaluate performance and identify new opportunities
✅ Lead Medtronic’s regional presence at key congresses and conferences
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and operational execution.
🎯 Required Qualifications
Education: Bachelor’s degree required; Master’s or advanced degree preferred
Experience: Minimum of 10 years of relevant experience, including 7+ years in people management roles
Required Skills:
- Proven leadership experience with the ability to lead, inspire, and develop high-performing, cross-functional teams
- Deep functional expertise in downstream marketing and commercial operations, with a track record of driving business growth and market development
- Strong strategic mindset, business acumen, and the ability to navigate complex, matrixed global organizations
- Previous experience in the medical devices industry, with a strong understanding of the market, regulatory landscape, and customer needs
Preferred Skills:
- Experience in Spine or Orthopaedics
- Knowledge of Enabling Technology and promoting capital
ASSUMPTION: This role requires a strong blend of leadership, marketing, and industry-specific skills.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (AI-estimated, based on industry standards for a Marketing Director role with 10+ years of experience in the Netherlands)
Benefits:
- Competitive Salary
- Flexible Benefits Package
- Annual Long-Term Incentive Plan
Working Hours: Full-time, with flexible remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Director role with the given experience level and location. The benefits package is competitive and tailored to support employees at every career and life stage.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (Global), with a significant presence in the Netherlands
Founded: 1949 (Minneapolis, MN, USA)
Company Description:
- Global healthcare technology leader
- Boldly attacking the most challenging health problems facing humanity with innovations that transform lives
- Engineering the extraordinary through ambitious ideas, real solutions, and a commitment to diversity
Company Specialties:
- Cardiac and Vascular Group
- Minimally Invasive Therapies Group
- Restorative Therapies Group
- Diabetes Group
Company Website: www.medtronic.com
ASSUMPTION: Medtronic is a large, global organization with a strong focus on innovation and improving lives through healthcare technology.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the Vice President of Marketing for the Cranial and Spinal Technologies business unit
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities
- Opportunities to work on high-impact projects and initiatives
- Career progression within the marketing function or broader organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of team expansion and career advancement.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): Eindhoven, Noord-Brabant, Netherlands (with remote flexibility)
Geographic Context:
- Eindhoven is the fifth-largest city in the Netherlands, known for its vibrant tech industry and high quality of life
- Medtronic’s office is located in the Strijp-S district, a dynamic and innovative area
- The Netherlands offers a competitive job market, excellent work-life balance, and a multicultural environment
Work Schedule: Full-time, with flexible remote work options and a results-driven culture
ASSUMPTION: The work environment is collaborative, innovative, and focused on driving results through teamwork and strategic thinking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- First-round interview with the hiring manager
- Second-round interview with key stakeholders
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Leadership and team management skills
- Strategic thinking and business acumen
- Industry knowledge and customer understanding
- Cultural fit and alignment with Medtronic’s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in marketing, leadership, and the medical devices industry
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and leadership style
- Research Medtronic’s business, mission, and values to demonstrate your cultural fit and enthusiasm for the role
ATS Keywords: Marketing Director, Marketing Strategy, Team Leadership, Medical Devices Industry, Customer Needs, Regulatory Landscape, Business Growth, Market Development, Budget Management, KPI Establishment
ASSUMPTION: The interview process is designed to assess your strategic thinking, leadership skills, and cultural fit for the role and organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals in the medical devices industry.
👔 Cultural Fit Considerations
Company Values:
- Inventive
- Resilient
- Inclusive
- Accountable
- Compassionate
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on measurable impact
- Adaptable and open to change
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you align marketing efforts with strategic business objectives in a matrixed organization?
- Can you provide an example of a time when you developed and executed a successful marketing strategy in the medical devices industry?
- How do you foster a culture of engagement and inclusion within your team?
ASSUMPTION: Medtronic values a diverse and inclusive work environment, with a strong focus on collaboration, results, and continuous learning.
⚠️ Potential Challenges
- Navigating a complex, matrixed global organization
- Managing a team with diverse international backgrounds and perspectives
- Balancing strategic planning with operational execution
- Adapting to a hybrid work environment with both on-site and remote team members
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike other marketing director roles, this position requires a strong understanding of the medical devices industry and its regulatory landscape
- Compared to other senior marketing roles, this position offers a unique opportunity to lead a team and drive impact across diverse international markets
- Career progression in this role could lead to broader marketing leadership or general management opportunities within Medtronic
ASSUMPTION: This role offers a unique blend of leadership, strategic thinking, and industry-specific marketing expertise.
📝 Sample Projects
- Developing and executing a regional marketing strategy to increase market share in a specific therapeutic area
- Managing a regional sponsorship or partnership from ideation to activation, ensuring measurable impact and alignment with business objectives
- Leading Medtronic’s regional presence at a key congress or conference, coordinating with cross-functional teams to maximize brand exposure and customer engagement
ASSUMPTION: These sample projects illustrate the strategic, operational, and leadership aspects of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Cranial and Spinal Technologies business unit?
- Can you describe the team dynamics and cultural aspects of the marketing team in this region?
- How does Medtronic support the professional development and growth of its marketing leaders?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Medtronic approach work-life balance and employee well-being in this role?
ASSUMPTION: These questions demonstrate your interest in the role, organization, and team dynamics, while also providing valuable insights into the position and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in marketing, leadership, and the medical devices industry
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and leadership style
- Research Medtronic’s business, mission, and values to demonstrate your cultural fit and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
