Cube84 - Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: CUBE84

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and elevating the global marketing function across brand, demand gen, SEO, and content.
• Driving smart, focused demand generation through ABM programs and campaign optimization.
• Building a content engine that speaks to buyers and tells the company's story.
• Leading a cross-functional team and managing external vendors.
• Measuring, learning, and improving marketing performance continuously.

ASSUMPTION: This role requires a strategic mindset with a blend of creativity and analytical skills. The ideal candidate will have experience in IT services or consulting marketing, with a strong background in demand generation and ABM.

📋 Key Responsibilities

✅ Own and elevate the global marketing function, aligning with business goals and GTM efforts.

✅ Develop and execute ABM programs for high-value U.S. accounts, driving pipeline and revenue growth.

✅ Craft segmentation strategies, messaging, and channel activation to resonate with buyers.

✅ Build a content engine that supports the buyer journey, from awareness to close.

✅ Lead, mentor, and grow a cross-functional team, managing external vendors and agencies.

✅ Set KPIs, track funnel performance, and optimize campaigns based on data-driven insights.

ASSUMPTION: The role requires a hands-on, strategic approach to marketing, with a focus on driving measurable results and optimizing campaigns based on performance data.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 15+ years of total marketing experience, including 3-5+ years in a leadership role

Required Skills:

• Proven success in IT services or consulting marketing, with a focus on offshore India-based firms targeting U.S. mid-market and enterprise clients.
• Expertise in ABM, full-funnel campaigns, and measurable demand gen programs.
• Strong content creation and storytelling skills, with a content-first mindset.
• Experience managing small, agile teams and external marketing partners.
• Proficiency in HubSpot, LinkedIn Ads, Google Ads, Clearbit, and other relevant marketing tools.
• Clear, collaborative communication style and comfort in fast-moving environments.

Preferred Skills:

• Experience leading marketing teams at a high-growth consulting company.
• Proven ability to drive revenue through marketing efforts.
• Track record of successful ABM campaigns and pipeline influence.
• Familiarity with Salesforce services and positioning.
• Experience working closely with sales and delivery leaders on GTM planning.

ASSUMPTION: The ideal candidate will have a strong background in IT services or consulting marketing, with a proven track record in demand generation and ABM. They should also possess excellent communication and leadership skills.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on experience level and industry standards for a Head of Marketing role in Chennai)

Benefits:

• Health insurance and retirement plans
• Performance-based bonuses and incentives
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in Chennai, with consideration for the candidate's experience level. Benefits may vary and are subject to the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and Consulting

Company Size: Small (2-10 employees)

Founded: Not specified

Company Description:

• CUBE84 is a growing Salesforce consulting firm that helps businesses across North America solve tough challenges using Salesforce and smart strategy.
• The company is looking to scale its marketing efforts and is seeking a Head of Marketing to lead this initiative.
• CUBE84 values ownership, speed, and great ideas, and is looking for a candidate who is ready to build, lead, and make an impact.

Company Specialties:

• Salesforce consulting
• IT services and strategy
• Marketing and demand generation

Company Website: https://nexthire.breezy.hr/p/df40091fb0d9-cube84-head-of-marketing

ASSUMPTION: CUBE84 is a small, growing IT services and consulting firm with a focus on Salesforce consulting. The company is looking to scale its marketing efforts and is seeking a Head of Marketing to lead this initiative.

📊 Role Analysis

Career Level: Executive

Reporting Structure: The Head of Marketing will report directly to the company's leadership team and will have a cross-functional team of marketers, designers, and SEO specialists reporting to them.

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• As the company grows, there will be opportunities for the Head of Marketing to expand their team and take on additional responsibilities.
• The ideal candidate will have the opportunity to shape the company's marketing strategy and make a significant impact on its growth.

ASSUMPTION: The Head of Marketing role at CUBE84 is an executive-level position with significant growth opportunities. The ideal candidate will have the chance to shape the company's marketing strategy and make a substantial impact on its growth.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Chennai, Tamil Nādu, India

Geographic Context:

• Chennai is the capital city of Tamil Nādu, located on the southeastern coast of India.
• The city is known for its rich cultural heritage, historical landmarks, and vibrant food scene.
• Chennai offers a mix of traditional and modern amenities, with a cost of living that is generally lower than other major Indian cities.

Work Schedule: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The Head of Marketing role at CUBE84 is based in Chennai, with an on-site work environment that offers a modern and collaborative workspace. The city of Chennai provides a rich cultural experience and a lower cost of living compared to other major Indian cities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the leadership team to discuss marketing strategy and vision
• Presentation or case study preparation to demonstrate problem-solving skills and strategic thinking
• Final interview with the CEO to discuss career growth and company culture

Key Assessment Areas:

• Marketing strategy and vision
• Problem-solving skills and strategic thinking
• Cultural fit and alignment with company values
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on demand generation and ABM.
• Prepare a presentation or case study that demonstrates your ability to develop and execute strategic marketing campaigns.
• Research the company and be prepared to discuss how your marketing vision aligns with their business goals.

ATS Keywords: Marketing Strategy, Demand Generation, Account-Based Marketing, Content Creation, Team Leadership, Performance Tracking, Salesforce Services, SEO, Campaign Management, Collaboration, Data Analysis, Communication, IT Services, Consulting Marketing, Agile Team Management, Pipeline Optimization

ASSUMPTION: The interview process for the Head of Marketing role at CUBE84 will focus on assessing the candidate's marketing strategy, problem-solving skills, cultural fit, and leadership abilities. Applicants should tailor their resume and cover letter to highlight their relevant marketing experience and be prepared to discuss their marketing vision and strategic thinking.

🛠️ Tools & Technologies

• HubSpot
• LinkedIn Ads
• Google Ads
• Clearbit
• Salesforce

ASSUMPTION: The Head of Marketing at CUBE84 will be expected to have proficiency in various marketing tools, including HubSpot, LinkedIn Ads, Google Ads, Clearbit, and Salesforce. Familiarity with these tools will be essential for success in the role.

👔 Cultural Fit Considerations

Company Values:

• Ownership
• Speed
• Great ideas

Work Style:

• Collaborative
• Agile
• Results-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable taking ownership and driving results?
• Do you have a track record of generating great ideas and executing on them?

ASSUMPTION: The ideal candidate for the Head of Marketing role at CUBE84 will possess a strong work ethic, be comfortable taking ownership, and thrive in a fast-paced, collaborative environment. They will also have a track record of generating and executing on great ideas.

⚠️ Potential Challenges

• Managing a small team with limited resources
• Balancing strategic planning with day-to-day execution
• Adapting to a fast-growing, dynamic work environment
• Driving results in a competitive market

ASSUMPTION: The Head of Marketing role at CUBE84 presents several challenges, including managing a small team with limited resources, balancing strategic planning with day-to-day execution, and driving results in a competitive market. The ideal candidate will be comfortable taking on these challenges and thriving in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other Head of Marketing roles, this position offers a unique opportunity to shape the marketing strategy of a growing IT services and consulting firm.
• Unlike larger organizations, the Head of Marketing at CUBE84 will have the chance to wear multiple hats and drive results across various marketing channels.
• Career-wise, this role provides an excellent opportunity to gain experience in a leadership position and make a significant impact on the company's growth.

ASSUMPTION: The Head of Marketing role at CUBE84 offers a unique opportunity to shape the marketing strategy of a growing IT services and consulting firm. Compared to other similar roles, this position provides the chance to wear multiple hats and drive results across various marketing channels, with significant career growth potential.

📝 Sample Projects

• Developing and executing an ABM strategy for high-value U.S. accounts
• Creating a content marketing plan that supports the buyer journey, from awareness to close
• Optimizing marketing campaigns based on performance data and analytics

ASSUMPTION: The Head of Marketing at CUBE84 will be responsible for developing and executing strategic marketing campaigns, with a focus on driving measurable results and optimizing performance based on data-driven insights.

❓ Key Questions to Ask During Interview

• How does the company plan to scale its marketing efforts in the next 1-2 years?
• What are the key priorities for the Head of Marketing in the first 90 days?
• How does the company support the professional development and growth of its marketing team?
• What is the company's approach to ABM, and how does it plan to leverage this strategy to drive results?
• How does the company measure the success of its marketing campaigns, and what KPIs are most important?

ASSUMPTION: During the interview process, candidates should ask thoughtful questions about the company's marketing strategy, growth plans, and performance metrics. This will help them understand the role's priorities and the company's expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on demand generation and ABM.
• Prepare a presentation or case study that demonstrates your ability to develop and execute strategic marketing campaigns.
• Research the company and be prepared to discuss how your marketing vision aligns with their business goals.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.