📌 Core Information
🔹 Job Title: Customer 1:1 Marketing Lead - Suncorp Bank
🔹 Company: ANZ Banking Group Limited
🔹 Location: Brisbane or Melbourne
🔹 Job Type: 12 months fixed term / secondment
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Brisbane or Melbourne)
🚀 Job Overview
Key aspects of this role include:
- Leading a team to deliver innovative, customer-focused communications across multiple channels
- Using data-driven insights to inform strategies and optimize customer engagement efforts
- Collaborating with data teams, risk, and senior leaders to proactively identify and resolve data-related issues
- Managing budgets effectively to meet team goals and deliver on key objectives
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and team leadership skills. The ideal candidate will have experience in customer lifecycle marketing and be comfortable working in a dynamic, data-driven environment.
📋 Key Responsibilities
✅ Inspire and guide a talented team of three to deliver innovative, customer-focused communications across emails, SMS, and physical mail, ensuring impactful and meaningful customer experiences.
✅ Own and deliver key reports, using data-driven insights to inform strategies and optimize customer engagement efforts.
✅ Be a go-to expert on enhancing customer experience through the latest in regulatory, privacy, and technical advancements. Lead the charge in integrating best practices, with support from subject matter experts across the business.
✅ Gain deep knowledge of Suncorp Bank’s data architecture and collaborate with data teams, risk, and senior leaders to proactively identify and resolve data-related issues.
✅ Build strong relationships across teams, departments, and external partners, driving collective success on key initiatives.
✅ Manage budgets effectively, ensuring resources are allocated efficiently to meet team goals and deliver on key objectives.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in customer lifecycle marketing, with a focus on data-driven strategies and team leadership
Required Skills:
- Proven ability to develop and execute personalised, segmented communications across the customer journey to drive engagement
- Strong analytical skills with experience using CRM and marketing automation tools (e.g. Unica, Pega, Responsys, Adobe) to inform and optimise campaigns
- Proven ability to lead teams, manage multiple initiatives, and deliver results through effective planning and prioritisation
- Solid understanding of SPAM and privacy regulations, with experience managing compliance and escalating issues appropriately
- Adept at working cross-functionally and influencing senior stakeholders to align on strategic marketing initiatives
Preferred Skills:
- Experience working in the banking or financial services industry
- Familiarity with Suncorp Bank's data architecture and systems
ASSUMPTION: While the role requires a specific set of skills, the company values a growth mindset and encourages applicants to apply even if they don't meet all the requirements.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a marketing lead role with 5-10 years of experience in Australia, the estimated salary range is AUD 120,000 - 160,000 per annum.
Benefits:
- Flexible work arrangements
- Wellbeing support
- Career growth opportunities
Working Hours: Full-time (38 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1835 (as ANZ, Suncorp Bank is a division)
Company Description:
- ANZ is a global bank with a proud heritage of over 180 years, operating in over 30 markets worldwide
- The company's purpose is to shape a world where people and communities thrive, creating a balanced, sustainable economy in which everyone can take part and build a better life
- ANZ offers a range of financial services, including retail banking, private banking, commercial banking, wealth management, and institutional banking
Company Specialties:
- Retail Banking
- Private Banking
- Commercial Banking
- Wealth Management
- Institutional Banking
Company Website: https://www.anz.com.au
ASSUMPTION: ANZ is a large, established bank with a global presence. This role is part of the Suncorp Bank division, which operates primarily in Australia.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth within the Suncorp Bank division or the broader ANZ Group
Reporting Structure: This role reports directly to the Head of Marketing for Suncorp Bank
Work Arrangement: Hybrid (Brisbane or Melbourne) with flexible work arrangements available
Growth Opportunities:
- Progression to a senior marketing role within Suncorp Bank or the broader ANZ Group
- Expansion of responsibilities to include additional customer segments or product lines
- Opportunities to work on cross-functional projects and gain exposure to different areas of the business
ASSUMPTION: This role offers opportunities for career growth within the Suncorp Bank division and the broader ANZ Group, which operates in almost 30 markets across the globe.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Brisbane and Melbourne
Office Location(s): 833 Collins Street, Docklands, Melbourne, Victoria 3008, AU (Melbourne headquarters); ANZ has multiple offices across Australia
Geographic Context:
- Brisbane: A vibrant, multicultural city with a subtropical climate, known for its riverfront attractions and outdoor lifestyle
- Melbourne: A cosmopolitan city with a rich cultural scene, known for its laneways, street art, and coffee culture
Work Schedule: Full-time (38 hours per week), with flexible work arrangements available
ASSUMPTION: Both Brisbane and Melbourne offer a high quality of life, with a range of cultural, recreational, and educational opportunities. The hybrid work arrangement allows for a balance between office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with the marketing team and other stakeholders
- Final interview with the Head of Marketing for Suncorp Bank
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder management skills
- Cultural fit and alignment with ANZ's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, data-driven strategies, and team leadership skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research ANZ's purpose and values to demonstrate your alignment with the company's mission
ATS Keywords: Customer lifecycle marketing, data-driven strategies, team leadership, CRM tools, marketing automation, compliance management, cross-functional collaboration
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's strategic thinking, data analysis skills, and leadership capabilities.
🛠️ Tools & Technologies
- CRM tools (e.g. Unica, Pega)
- Marketing automation tools (e.g. Responsys, Adobe)
- Data analysis and visualization tools (e.g. Tableau, Power BI)
- Project management tools (e.g. Asana, Jira)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's current technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers first in all we do
- Genuine: We act with integrity and respect
- High Performing: We strive for excellence in all we do
- One ANZ: We work together to deliver on our promises
Work Style:
- Collaborative: We work together to achieve our goals
- Agile: We adapt and innovate to stay ahead of the curve
- Inclusive: We foster an environment where everyone can thrive
Self-Assessment Questions:
- How do you demonstrate customer obsession in your past marketing roles?
- Can you provide an example of a time when you had to adapt quickly to a changing situation or new information?
- How do you foster a culture of inclusivity and respect within your team?
ASSUMPTION: ANZ values a diverse and inclusive work environment, and candidates should be prepared to discuss their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a team remotely, with team members based in both Brisbane and Melbourne
- Balancing strategic planning with hands-on execution and team management
- Navigating a large, complex organisation with multiple stakeholders
- Keeping up with the latest regulatory, privacy, and technical advancements in the marketing industry
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to staying informed and up-to-date.
📈 Similar Roles Comparison
- This role is unique in its focus on customer lifecycle marketing within the banking industry, with a specific emphasis on data-driven strategies and team leadership
- Similar roles in other industries may have a broader focus on customer acquisition or retention, rather than the full customer lifecycle
- Career progression in this role could lead to senior marketing roles within Suncorp Bank or the broader ANZ Group, with opportunities to work on cross-functional projects and gain exposure to different areas of the business
ASSUMPTION: While this role shares some similarities with other marketing roles, its focus on customer lifecycle marketing within the banking industry makes it unique.
📝 Sample Projects
- Developing and executing a targeted email campaign to onboard new customers and drive engagement within the first 90 days
- Analysing customer data to identify segments with high churn potential and implementing targeted retention strategies
- Collaborating with the compliance team to ensure marketing campaigns adhere to regulatory and privacy guidelines, and escalating issues as needed
ASSUMPTION: These sample projects illustrate the data-driven, customer-focused approach required for this role, as well as the importance of collaboration and compliance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department for Suncorp Bank?
- How does this role fit into the broader marketing strategy for Suncorp Bank and the ANZ Group?
- What are the key priorities for this role in the first 90 days?
- How does ANZ support the growth and development of its employees, particularly in marketing roles?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These questions are designed to help the candidate understand the team dynamics, strategic priorities, and growth opportunities within the role and the broader organisation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through ANZ Careers and search for reference number 92961
- Tailor your resume and cover letter to highlight your relevant marketing experience, data-driven strategies, and team leadership skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research ANZ's purpose and values to demonstrate your alignment with the company's mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
