📌 Core Information
🔹 Job Title: Customer Advocacy Marketing Manager
🔹 Company: AlphaSense
🔹 Location: Remote - United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing advocacy strategies to support company goals
- Building strong relationships with advocates and driving engagement
- Collaborating cross-functionally to gather customer success stories and feedback
- Managing advocacy programs, content creation, and measurement
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and implement a comprehensive, ongoing advocacy strategy aligned with the company's objectives
✅ Identify and recruit advocates from the customer base, employees, and other stakeholders for various activities
✅ Nurture relationships with advocates and provide support to help them effectively advocate for the company
✅ Develop and manage advocacy campaigns using various channels and platforms
✅ Collaborate with internal teams to gather customer success stories, feedback, and data to enhance advocacy initiatives
✅ Create compelling content that showcases customer success stories and experiences with AlphaSense's products or services
✅ Define key performance indicators (KPIs) to measure the effectiveness and impact of advocacy programs
✅ Monitor and analyze data related to advocate engagement, content performance, and program outcomes
✅ Prepare regular reports and provide insights to relevant stakeholders on the success of advocacy initiatives
ASSUMPTION: This role involves a high level of multitasking, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience leading customer marketing strategy and tactics in a B2B SaaS company
Required Skills:
- Proven experience using marketing platforms, including Salesforce, Marketo, and advocacy management tools
- Strong focus on results, measurement, and optimization to maximize ROI
- Exceptional communication skills, enabling effective interaction with customers and internal teams
- Proven track record of building and managing advocacy identification and recruitment through customer lifecycle programs
- Excellent project management skills with the ability to influence and lead at all levels of the organization
- Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines
Preferred Skills:
- Experience in market and competitive intelligence or financial services
- Extraordinary writing, editing, and communication skills
- Collaborative team player, willing to go the extra mile to help other team members excel
ASSUMPTION: Given the role's focus on advocacy and customer engagement, candidates with experience in customer success or account management may also be strong fits.
💰 Compensation & Benefits
Salary Range: $94,000 - $140,000 USD per year
Benefits:
- Performance-Based Bonus
- Equity
- Generous Benefits Program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on AlphaSense's pay transparency statement and is typical for a mid-level marketing role in a B2B SaaS company.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically market intelligence and search solutions for sophisticated companies
Company Size: 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration
Founded: 2011, with a recent acquisition of Tegus in 2024, expanding its market intelligence capabilities
Company Description:
- AlphaSense empowers professionals to make smarter decisions through AI-driven market intelligence
- Offers a comprehensive universe of public and private content, including equity research, company filings, event transcripts, and more
- Trusted by over 4,000 enterprise customers, including a majority of the S&P 500
Company Specialties:
- Semantic search
- Investment research
- Company research
- Competitive intelligence
- Market intelligence
- Sentiment analysis
- Equity research
- Market research
- Corporate strategy
Company Website: www.alpha-sense.com
ASSUMPTION: AlphaSense's focus on AI-driven market intelligence makes it an attractive option for candidates interested in cutting-edge technology and data-driven decision-making.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth into senior or management positions
Reporting Structure: Reports directly to the Head of Marketing or a similar role, with potential for cross-functional collaboration with various teams
Work Arrangement: Remote (US) with potential for occasional travel to company offices or industry events
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior or management role
- Opportunities to work on high-impact projects and initiatives
- Chance to develop skills in advocacy marketing, customer engagement, and program management
ASSUMPTION: This role offers a unique opportunity to make a significant impact on AlphaSense's marketing efforts and customer engagement strategies.
🌍 Location & Work Environment
Office Type: Remote-first company with physical offices in various locations
Office Location(s): New York, New York; Helsinki, Finland; Boston, Massachusetts; London, United Kingdom; Mumbai, India; Pune, India; Singapore
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Access to a global network of professionals and resources
- Opportunities to collaborate with colleagues in various time zones
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: AlphaSense's remote work environment provides candidates with the opportunity to work from anywhere in the United States, offering greater flexibility and convenience.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and other stakeholders
- Final interview with the Head of Marketing or a similar role
- Background check and offer extension
Key Assessment Areas:
- Customer marketing strategy and tactics
- Advocacy program management and execution
- Communication and interpersonal skills
- Project management and organizational skills
- Alignment with AlphaSense's company culture and values
Application Tips:
- Highlight relevant experience in customer marketing, advocacy, and program management
- Demonstrate strong communication skills and the ability to manage multiple projects
- Showcase a data-driven approach to marketing and a focus on results and optimization
- Prepare examples of successful advocacy campaigns or customer engagement initiatives
- Research AlphaSense's company culture and values, and be prepared to discuss how your personal values align with the company's
ATS Keywords: Customer Marketing, Advocacy, B2B SaaS, Marketing Strategy, Program Management, Communication Skills, Project Management, Data-Driven Marketing
ASSUMPTION: AlphaSense's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on customer marketing and advocacy strategies.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Champion (customer advocacy management software)
- Excel
- Tableau
- Asana (project management tool)
ASSUMPTION: AlphaSense's use of industry-standard marketing platforms and tools enables candidates to leverage their existing skills and experience in the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Results-oriented
Work Style:
- Remote-friendly and flexible
- Data-driven and analytical
- Results-focused and goal-oriented
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with customers and stakeholders?
- Describe your experience working remotely and collaborating with teams in different time zones.
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: AlphaSense's company culture emphasizes customer-centricity, data-driven decision-making, and collaboration, making it an attractive option for candidates who thrive in dynamic, results-oriented environments.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, remote work environment
- Building and maintaining strong relationships with customers and stakeholders across various time zones
- Adapting to a rapidly changing environment and evolving company priorities
- Ensuring consistent and high-quality customer engagement and advocacy efforts
ASSUMPTION: AlphaSense's remote work environment and fast-paced nature may present unique challenges for candidates, requiring strong organizational skills, adaptability, and the ability to thrive in a dynamic setting.
📈 Similar Roles Comparison
- Customer Advocacy Marketing Manager vs. Customer Success Manager: Both roles focus on customer engagement, but the advocacy role emphasizes external customer advocacy and content creation, while the success role focuses on internal customer satisfaction and retention.
- Industry-specific context: AlphaSense's focus on market intelligence and AI-driven insights sets it apart from other B2B SaaS companies, offering unique opportunities for candidates interested in data-driven decision-making and cutting-edge technology.
- Career path comparison: This role offers a unique opportunity to develop skills in advocacy marketing, customer engagement, and program management, with potential for growth into senior or management positions within the marketing department or related fields.
ASSUMPTION: AlphaSense's unique focus on market intelligence and AI-driven insights provides candidates with a distinct opportunity to grow their careers in a dynamic, innovative field.
📝 Sample Projects
- Developing and executing a comprehensive advocacy strategy to support AlphaSense's expansion into new markets
- Managing a customer advocacy program to generate positive reviews and testimonials, driving increased brand awareness and customer acquisition
- Collaborating with internal teams to create compelling customer success stories and case studies, showcasing AlphaSense's impact on clients' businesses
ASSUMPTION: AlphaSense's focus on market intelligence and customer engagement offers candidates the opportunity to work on high-impact projects with significant potential for growth and innovation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and departments within AlphaSense?
- What are the most significant challenges facing the customer advocacy program, and how can this role address them?
- How does AlphaSense support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates a candidate's interest in the role and their commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through AlphaSense's Careers page
- Customize your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful advocacy campaigns or customer engagement initiatives to showcase during the interview
- Research AlphaSense's company culture and values, and be prepared to discuss how your personal values align with the company's
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
