🔹 Job Title: Customer Campaign
🔹 Company: AIA
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Full-Time
🔹 Category: Insurance
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of creativity for campaign development and analytical skills for performance tracking. Strong collaboration skills are essential for working with multiple teams.
✅ Develop and implement customer engagement campaigns to achieve company targets, such as VONB and repurchase rates
✅ Maximize potential on existing customers by developing, implementing, and managing up and cross-sell campaigns
✅ Optimize ECM result through developing infrastructure and analysis
✅ Collaborate with product development teams, distribution channels, sales teams, and various stakeholders to gather insights and align on ECM program proposition strategy
✅ Develop loyalty programs focused on encouraging repurchases and highlighting product value
✅ Conceptualize and develop impactful marketing collateral, including e-flyers, WhatsApp images, landing pages for the web, in collaboration with the Brand Communication team
✅ Track engagement metrics (marketing funnel), campaign performance, and customer journey analytics to identify areas for improvement and enhance retention strategies
✅ Liaise with the Customer Insight Product Team to gather data and insights on customer behavior and preferences
✅ Outline estimated costs associated with marketing initiatives, including collaboration efforts with actuary and finance teams
✅ Collaborate with relevant internal units (Legal, Compliance & Acuatuary) to prepare and send Notification Letters to OJK, ensuring compliance with regulatory requirements as needed
✅ Create a marketing plan for the preparation of a customer program and collaborate with the distribution channel and actuary to determine sales projections and the targets to be achieved
✅ Develop comprehensive presentation decks tailored for stakeholder engagement and sales socialization, aimed at effectively communicating key information, strategies, and insights to facilitate informed decision-making and enhance collaborative discussion
✅ Design, implement, and optimize digital lead generation campaigns (digital campaign) across various platforms (e.g., I-Share) to attract and engage potential Leads
ASSUMPTION: This role requires a high level of independence and initiative, with a strong focus on collaboration and stakeholder management.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in customer engagement, marketing, or a related role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the insurance industry and familiarity with digital marketing platforms may have an advantage in this role.
Salary Range: IDR 25,000,000 - 35,000,000 per year (Based on industry standards for mid-level marketing roles in Jakarta)
Benefits:
Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed
ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in Jakarta, with consideration for the company's size and industry.
Industry: Insurance - AIA is a leading pan-Asian life insurance group with a presence in 18 markets, including Indonesia. The insurance industry is highly competitive and regulated, with a strong focus on customer engagement and retention.
Company Size: AIA has over 10,000 employees globally, making it a large organization with significant resources and opportunities for career growth. However, the Indonesian market is relatively small, with around 500 employees.
Founded: AIA was first established in Shanghai in 1919, with a long history of providing life insurance and related services in Asia.
Company Description:
Company Specialties:
Company Website: https://www.aia.com/
ASSUMPTION: AIA's focus on innovation and digital transformation may present opportunities for candidates with relevant skills and experience.
Career Level: Mid-level - This role is suitable for candidates with 2-5 years of experience in customer engagement, marketing, or a related field. It offers opportunities for career growth and development within the company.
Reporting Structure: This role reports directly to the Head of Marketing or a similar position, with the opportunity to collaborate with various teams, including product development, sales, and customer insight.
Work Arrangement: On-site - This role requires regular on-site presence, with occasional flexibility for remote work as needed.
Growth Opportunities:
ASSUMPTION: AIA's large size and global presence offer significant opportunities for career growth and development within the company.
Office Type: Modern, professional office environment with a focus on collaboration and innovation
Office Location(s): AIA Indonesia, Jakarta
Geographic Context:
Work Schedule: Standard office hours, with flexibility for occasional overtime as needed
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment with a strong focus on collaboration and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Customer Engagement, Campaign Management, Data Analysis, Collaboration, Marketing Strategy, Digital Marketing, Loyalty Programs, Stakeholder Engagement, Presentation Skills, Lead Generation, Compliance, Communication, Sales Strategy, Customer Insights, Project Management, Brand Positioning
ASSUMPTION: AIA's application process is likely to be competitive, with a strong focus on cultural fit and relevant experience.
ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is expected for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AIA places a strong emphasis on cultural fit and alignment with its values, so candidates should be prepared to demonstrate their fit with the company's culture.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them in their application and interview.
ASSUMPTION: Candidates should research similar roles within the insurance industry and be prepared to discuss their understanding of the industry and their fit for the role in their application and interview.
ASSUMPTION: Candidates should be prepared to discuss specific examples of their experience with customer engagement and campaign management, and how they have driven results in previous roles.
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of AIA's mission and values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.