Customer & Campaign Analyst

📌 Core Information

🔹 Job Title: Customer & Campaign Analyst

🔹 Company: The Lottery Corporation

🔹 Location: Brisbane, Queensland, Australia

🔹 Job Type: Full time

🔹 Category: Entertainment Providers

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Brisbane office)

🚀 Job Overview

Key aspects of this role include:

• Supporting the CRM function with data, insights, and analytics for campaigning
• Developing retention, cross-sell, segmentation, preference, and customer profile models
• Facilitating marketing automation activities through data assets
• Designing customer segmentation strategies for personalization and strategic targeting
• Creating and implementing A-B and A-B-C tests

ASSUMPTION: This role requires a strong background in data analysis and CRM systems, with a focus on campaign management and marketing automation.

📋 Key Responsibilities

✅ Work as part of the Data & Analytics team to support the CRM function

✅ Enable the team to develop various models and data assets for CRM campaigning

✅ Support marketing automation activities through development of data assets

✅ Build and design customer segmentation strategies for personalization and strategic targeting

✅ Design A-B and A-B-C tests, create clear pathways to measuring success, and implement successful tests

ASSUMPTION: The role may require occasional collaboration with other teams, such as marketing and sales, to ensure data-driven strategies align with business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Business, or a related discipline)

Experience: 2-5 years in a Data Analyst or Campaign Analyst role, with experience in CRM or customer analytics preferred

Required Skills:

• Proficient in SQL or SAS language, including relational databases
• Experience with CRM systems, preferably Salesforce Marketing Cloud or Adobe Campaign
• Strong knowledge of campaign management, marketing automation, email, and direct marketing
• Experience with Adobe JavaScript or JavaScript preferred

Preferred Skills:

• Experience with A/B testing and optimization
• Knowledge of lottery industry trends and best practices

ASSUMPTION: Candidates with experience in the lottery industry or relevant transferable skills may be considered.

💰 Compensation & Benefits

Salary Range: AUD 80,000 - 100,000 per annum (based on experience and qualifications)

Benefits:

• Flexible leave options, including cultural leave, flexi-leave, volunteer leave, and purchased leave
• 18 weeks' parental leave for all new parents, regardless of gender or family type
• Inclusion & Diversity initiatives, employee inclusion networks, and diversity memberships
• Health and wellbeing support through a comprehensive app for employees and their families
• Volunteer opportunities with community partners, with the company matching fundraising efforts
• Learning and development resources through a dedicated platform
• Home office reimbursement

Working Hours: Full-time position, with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the lottery industry in Australia.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers, specifically focused on lottery games and services

Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2022 (as The Lottery Corporation Limited), with a history dating back over a century as Australia's leading lottery company

Company Description:

• Australia's largest lottery company, offering exciting games that deliver life-changing wins to customers
• Supports communities through lottery taxes, donations, and partnerships
• Best known for The Lott and Keno, with a strong focus on making a better future for people, customers, retailers, partners, and the community

Company Specialties:

• Lotteries

Company Website: http://www.thelotterycorporation.com

ASSUMPTION: The Lottery Corporation is committed to providing a safe, respectful, and supportive work environment that fosters inclusion and rewards employees for their contributions.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the Data & Analytics team and the broader organization

Reporting Structure: The Customer & Campaign Analyst will report directly to the Data & Analytics Manager

Work Arrangement: On-site at the Brisbane office, with potential for hybrid or remote work arrangements in the future

Growth Opportunities:

• Progression to senior analyst or management roles within the Data & Analytics team
• Expansion into related fields, such as data science, business intelligence, or marketing
• Opportunities to work on high-impact projects and initiatives that drive business growth

ASSUMPTION: The Lottery Corporation values internal promotions and provides opportunities for employees to grow and develop within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the heart of Brisbane's CBD

Office Location(s): 180 Ann St, Brisbane, Queensland 4000, AU

Geographic Context:

• Brisbane is the capital of Queensland and the third-most populous city in Australia
• The city offers a subtropical climate, vibrant cultural scene, and a high quality of life
• Brisbane is well-connected by public transportation, with easy access to the office from various neighborhoods

Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours by arrangement

ASSUMPTION: The Lottery Corporation encourages a work-life balance and provides flexible work arrangements to support employees' personal and professional needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent team
• Technical assessment or case study
• Final interview with the hiring manager and team members

Key Assessment Areas:

• Data analysis and interpretation skills
• CRM system knowledge and experience
• Campaign management and marketing automation expertise
• Problem-solving and critical thinking abilities

Application Tips:

• Highlight relevant experience and skills in your resume, tailoring it to the job description
• Prepare for behavioral and situational interview questions, focusing on your problem-solving and analytical skills
• Research the lottery industry and The Lottery Corporation to demonstrate your interest and understanding

ATS Keywords: Data Analysis, CRM Analytics, SQL, SAS, CRM Systems, Salesforce, Adobe Campaign, JavaScript, Campaign Management, Marketing Automation, Email Marketing, Direct Marketing

ASSUMPTION: The Lottery Corporation uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• CRM systems: Salesforce Marketing Cloud, Adobe Campaign
• Programming languages: SQL, SAS, JavaScript
• Data visualization tools: Tableau, Power BI (preferred but not required)
• Office suite: Microsoft Office (Word, Excel, PowerPoint)

ASSUMPTION: The Customer & Campaign Analyst will be expected to learn and utilize new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Respect
• Innovation
• Collaboration

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and proactive

Self-Assessment Questions:

• Do you have a strong passion for data analysis and a proven track record of driving business growth through insights?
• Are you comfortable working in a collaborative, team-based environment and contributing to shared goals?
• Do you thrive in a dynamic, fast-paced work environment and enjoy tackling new challenges?

ASSUMPTION: The Lottery Corporation values employees who align with their core values and work style, and who are committed to driving business success through data-driven insights and collaboration.

⚠️ Potential Challenges

• Working with large datasets and ensuring data accuracy and integrity
• Managing multiple projects and priorities simultaneously
• Adapting to changes in business priorities and market conditions
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: The Customer & Campaign Analyst will need to overcome these challenges to succeed in their role and make a meaningful impact on the business.

📈 Similar Roles Comparison

• Compared to other campaign analyst roles, this position places a stronger emphasis on data analysis and CRM system expertise
• In the lottery industry, this role may involve working with unique datasets and regulatory requirements
• Career progression in this role could lead to opportunities in data science, business intelligence, or marketing, depending on the individual's interests and skills

ASSUMPTION: Applicants should consider how their skills and experiences align with the unique aspects of this role and the lottery industry.

📝 Sample Projects

• Developing a customer segmentation model to improve targeted marketing campaigns
• Analyzing customer data to identify trends and opportunities for cross-selling and upselling
• Designing and implementing A/B tests to optimize campaign performance and customer engagement

ASSUMPTION: These sample projects demonstrate the types of tasks and initiatives the Customer & Campaign Analyst may work on, focusing on data analysis, campaign management, and marketing automation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the Data & Analytics team collaborates with other departments?
• What are the most pressing challenges facing the CRM function, and how can this role contribute to addressing them?
• How does The Lottery Corporation support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does The Lottery Corporation foster a culture of inclusion and diversity, and what initiatives are in place to support this?

ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and the company, enabling them to make an informed decision about their application and potential fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, focusing on data analysis, CRM systems, and campaign management
• Prepare a cover letter that demonstrates your enthusiasm for the role and the lottery industry, and explains how your background and skills make you a strong fit for the position
• If applicable, prepare examples of your work or projects that showcase your data analysis and campaign management skills
• Follow up with the Talent team one week after submission to confirm receipt of your application and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.