📌 Core Information
🔹 Job Title: Customer Campaign Manager (f/m/d)
🔹 Company: IONOS
🔹 Location: Karlsruhe, Germany
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational planning and implementation of international omnichannel campaigns for existing customers.
- Effective customer engagement across various communication channels to drive customer satisfaction and loyalty.
- Collaboration with cross-functional teams, including product management, marketing, and customer intelligence, to create targeted customer engagement.
- Continuous analysis and optimization of campaign results to improve performance and customer outcomes.
- Presentation of campaign concepts and results to stakeholders and decision-makers.
ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a strong focus on data-driven decision making and customer-centricity.
📋 Key Responsibilities
✅ Plan and implement international omnichannel campaigns for customer engagement, upselling, and cross-selling.
✅ Engage customers effectively across various communication channels, including online, email, telesales, and mobile app.
✅ Collaborate with product management, marketing, and customer intelligence teams to create targeted customer communication.
✅ Control the delivery of personalized customer communication across multiple channels.
✅ Analyze and optimize campaign results to increase customer satisfaction and loyalty.
✅ Present campaign concepts and results to stakeholders and decision-makers.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Several years of professional experience in sales or marketing, ideally in the IT industry.
Required Skills:
- Proven experience with data-driven campaigns and data analysis.
- Strong numerical comprehension and analytical thinking.
- Excellent communication skills in German and English.
- Creativity and enthusiasm for innovative ideas.
- Independent, team-oriented, and goal-oriented work style.
- Resilience and solution-oriented approach, especially in dynamic phases.
Preferred Skills:
- Interest in cloud and AI technologies, with a good technical understanding.
- Experience with CMS and email marketing tools.
ASSUMPTION: Candidates should have a strong background in sales or marketing, with a proven track record of driving customer engagement and campaign success.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (estimate based on market research and company size)
Benefits:
- Hybrid working model.
- Flexible working hours through trust-based working hours.
- Subsidized canteen and various free drinks at some locations.
- Modern office space with very good transport connections.
- Various employee discounts for activities and products.
- Employee events such as summer and winter parties, as well as workshops.
- Numerous training and development opportunities.
- Various health offers, such as sports and health courses.
Working Hours: Full-time (40 hours per week) with flexible working hours.
ASSUMPTION: The salary range is estimated based on market research and the company's size. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB), operating across 18 markets in Europe and North America, with services accessible worldwide.
Company Size: IONOS has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: IONOS was founded in 1988 and has since grown to become a leading provider of cloud infrastructure, cloud services, and hosting services.
Company Description:
- IONOS offers a wide range of services, including domains, web hosting, website builders, e-commerce, online marketing tools, and cloud solutions.
- The company acts as a 'one-stop shop' for all digitalization needs, catering to both small and medium-sized businesses and enterprises.
- IONOS values diversity and welcomes all applications, regardless of factors such as gender, nationality, or sexual orientation.
Company Specialties:
- Applications
- Websites
- Webhosting
- Online Marketing
- Cloud Computing
- Homepage
- Hosting
- IaaS
- and Servers
Company Website: IONOS Website
ASSUMPTION: IONOS' extensive service portfolio and mid-sized company structure provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals seeking to advance their careers in customer engagement and campaign management.
Reporting Structure: The Customer Campaign Manager will report to the Head of Customer Campaign Management and collaborate with various cross-functional teams.
Work Arrangement: This role follows a hybrid working model, combining remote work with on-site collaboration at IONOS offices.
Growth Opportunities:
- Progression to senior or management roles within the Customer Campaign Management team or related departments.
- Expansion of responsibilities to include additional markets or customer segments.
- Development of expertise in emerging technologies, such as AI and cloud services, to drive innovation in customer engagement.
ASSUMPTION: This role offers strong potential for career growth and development within IONOS' expanding customer engagement and digitalization services.
🌍 Location & Work Environment
Office Type: IONOS offices are modern and well-equipped, with a focus on collaboration and employee well-being.
Office Location(s): Karlsruhe, Germany (Hinterm Hauptbahnhof 5, 76137)
Geographic Context:
- Karlsruhe is a vibrant city in the southwest of Germany, known for its high quality of life and strong tech industry.
- The city offers a rich cultural scene, with numerous museums, theaters, and festivals.
- Karlsruhe is well-connected by public transportation, with easy access to major cities such as Stuttgart, Mannheim, and Heidelberg.
Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement.
ASSUMPTION: The modern office environment and hybrid work arrangement at IONOS support a healthy work-life balance and foster collaboration among team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the IONOS careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and relevant team members to discuss the role and company in more detail.
- Final decision and job offer for successful candidates.
Key Assessment Areas:
- Communication skills and ability to engage customers effectively across multiple channels.
- Analytical and problem-solving skills to optimize campaign results and drive customer satisfaction.
- Cultural fit and alignment with IONOS' values and work environment.
- Technical understanding of cloud and AI technologies, as well as relevant marketing tools.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in sales, marketing, and customer engagement.
- Demonstrate your analytical skills and ability to drive campaign success through specific examples and achievements.
- Showcase your creativity and enthusiasm for innovative ideas in customer communication.
ATS Keywords: Customer engagement, omnichannel campaigns, data-driven marketing, cloud technologies, AI, campaign optimization, stakeholder communication, sales, marketing, customer satisfaction, loyalty
ASSUMPTION: The application process at IONOS is designed to assess candidates' skills and cultural fit, with a focus on communication, analytical, and technical abilities.
🛠️ Tools & Technologies
- CMS (Content Management System) for creating and managing customer communication.
- Email marketing tools for targeted customer engagement and campaign delivery.
- Data analysis and visualization tools for campaign performance tracking and optimization.
- Project management tools for campaign planning and execution, such as Asana, Trello, or Microsoft Project.
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: IONOS prioritizes customer satisfaction and engagement in all its services and operations.
- Innovation: The company encourages creativity and continuous improvement to drive digitalization and growth.
- Collaboration: IONOS fosters a culture of teamwork and cross-functional collaboration to achieve common goals.
Work Style:
- Data-driven: Candidates should be comfortable working with data and using it to inform decision-making and campaign optimization.
- Adaptable: The role requires flexibility and adaptability to manage multiple campaigns and stakeholders effectively.
- Customer-focused: A strong customer-centric mindset is essential for driving customer engagement and satisfaction.
Self-Assessment Questions:
- Do you have a proven track record of driving customer engagement and campaign success in a sales or marketing role?
- Are you comfortable working with data and using it to optimize campaign performance?
- Do you thrive in a collaborative, cross-functional work environment, and are you able to manage multiple stakeholders effectively?
ASSUMPTION: Candidates who align with IONOS' values and work style, and who demonstrate a strong customer-centric mindset, will be well-suited to this role.
⚠️ Potential Challenges
- The role may require managing multiple campaigns simultaneously, which can be challenging and time-consuming.
- IONOS operates across multiple markets and time zones, which may necessitate flexible working hours and collaboration with international teams.
- The hybrid work arrangement may present unique challenges in terms of communication and collaboration, both remotely and on-site.
- Candidates may face competition for this role, given IONOS' strong reputation and comprehensive benefits package.
ASSUMPTION: While this role presents several opportunities for growth and development, candidates should be prepared to manage multiple priorities and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other customer campaign management roles, this position at IONOS offers a unique opportunity to work for a leading European digitalization partner with a comprehensive service portfolio.
- IONOS' mid-sized company structure provides a more intimate work environment than larger corporations, with ample opportunities for collaboration and growth.
- Candidates with experience in the IT industry may find this role particularly appealing, given IONOS' focus on cloud and AI technologies.
ASSUMPTION: This role at IONOS offers a unique blend of opportunities and challenges, making it an attractive choice for experienced professionals seeking to advance their careers in customer engagement and digitalization.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to increase customer retention and upselling opportunities.
- Collaborating with product management to create personalized customer communication for a new cloud service launch.
- Analyzing campaign performance data to identify trends and optimize customer engagement strategies across multiple channels.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative opportunities available in this role at IONOS.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how it is managed within the team?
- How does the team collaborate with other departments, such as product management and marketing, to create targeted customer communication?
- What are the key performance indicators (KPIs) used to measure campaign success, and how are they tracked and optimized?
- How does IONOS support the professional development and growth of its employees in customer campaign management roles?
- What is the work-life balance like for this role, and how is it supported by the hybrid work arrangement?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities available in this role at IONOS.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IONOS careers portal.
- Tailor your resume and cover letter to highlight your relevant experience in sales, marketing, and customer engagement.
- Prepare for your interview by researching IONOS' services, values, and company culture.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
