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Customer Campaign Manager (f/m/d)

IONOS EN
Full-time
On-site
Karlsruhe, Baden-WΓΌrttemberg, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Customer Campaign Manager (f/m/d)

πŸ”Ή Company: IONOS

πŸ”Ή Location: Karlsruhe, Germany

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: IT Services and IT Consulting

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic and operational planning and implementation of international omnichannel campaigns for existing customers.
  • Effective customer engagement across various communication channels to drive customer satisfaction and loyalty.
  • Collaboration with cross-functional teams, including product management, marketing, and customer intelligence, to create targeted customer engagement.
  • Continuous analysis and optimization of campaign results to improve performance and customer outcomes.
  • Presentation of campaign concepts and results to stakeholders and decision-makers.

ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a strong focus on data-driven decision making and customer-centricity.

πŸ“‹ Key Responsibilities

βœ… Plan and implement international omnichannel campaigns for customer engagement, upselling, and cross-selling.

βœ… Engage customers effectively across various communication channels, including online, email, telesales, and mobile app.

βœ… Collaborate with product management, marketing, and customer intelligence teams to create targeted customer communication.

βœ… Control the delivery of personalized customer communication across multiple channels.

βœ… Analyze and optimize campaign results to increase customer satisfaction and loyalty.

βœ… Present campaign concepts and results to stakeholders and decision-makers.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple campaigns and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Several years of professional experience in sales or marketing, ideally in the IT industry.

Required Skills:

  • Proven experience with data-driven campaigns and data analysis.
  • Strong numerical comprehension and analytical thinking.
  • Excellent communication skills in German and English.
  • Creativity and enthusiasm for innovative ideas.
  • Independent, team-oriented, and goal-oriented work style.
  • Resilience and solution-oriented approach, especially in dynamic phases.

Preferred Skills:

  • Interest in cloud and AI technologies, with a good technical understanding.
  • Experience with CMS and email marketing tools.

ASSUMPTION: Candidates should have a strong background in sales or marketing, with a proven track record of driving customer engagement and campaign success.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (estimate based on market research and company size)

Benefits:

  • Hybrid working model.
  • Flexible working hours through trust-based working hours.
  • Subsidized canteen and various free drinks at some locations.
  • Modern office space with very good transport connections.
  • Various employee discounts for activities and products.
  • Employee events such as summer and winter parties, as well as workshops.
  • Numerous training and development opportunities.
  • Various health offers, such as sports and health courses.

Working Hours: Full-time (40 hours per week) with flexible working hours.

ASSUMPTION: The salary range is estimated based on market research and the company's size. The benefits package is comprehensive and designed to support work-life balance and employee well-being.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB), operating across 18 markets in Europe and North America, with services accessible worldwide.

Company Size: IONOS has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: IONOS was founded in 1988 and has since grown to become a leading provider of cloud infrastructure, cloud services, and hosting services.

Company Description:

  • IONOS offers a wide range of services, including domains, web hosting, website builders, e-commerce, online marketing tools, and cloud solutions.
  • The company acts as a 'one-stop shop' for all digitalization needs, catering to both small and medium-sized businesses and enterprises.
  • IONOS values diversity and welcomes all applications, regardless of factors such as gender, nationality, or sexual orientation.

Company Specialties:

  • Applications
  • Websites
  • Webhosting
  • Online Marketing
  • Cloud Computing
  • Homepage
  • Hosting
  • IaaS
  • and Servers

Company Website: IONOS Website

ASSUMPTION: IONOS' extensive service portfolio and mid-sized company structure provide ample opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is suitable for experienced professionals seeking to advance their careers in customer engagement and campaign management.

Reporting Structure: The Customer Campaign Manager will report to the Head of Customer Campaign Management and collaborate with various cross-functional teams.

Work Arrangement: This role follows a hybrid working model, combining remote work with on-site collaboration at IONOS offices.

Growth Opportunities:

  • Progression to senior or management roles within the Customer Campaign Management team or related departments.
  • Expansion of responsibilities to include additional markets or customer segments.
  • Development of expertise in emerging technologies, such as AI and cloud services, to drive innovation in customer engagement.

ASSUMPTION: This role offers strong potential for career growth and development within IONOS' expanding customer engagement and digitalization services.

🌍 Location & Work Environment

Office Type: IONOS offices are modern and well-equipped, with a focus on collaboration and employee well-being.

Office Location(s): Karlsruhe, Germany (Hinterm Hauptbahnhof 5, 76137)

Geographic Context:

  • Karlsruhe is a vibrant city in the southwest of Germany, known for its high quality of life and strong tech industry.
  • The city offers a rich cultural scene, with numerous museums, theaters, and festivals.
  • Karlsruhe is well-connected by public transportation, with easy access to major cities such as Stuttgart, Mannheim, and Heidelberg.

Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement.

ASSUMPTION: The modern office environment and hybrid work arrangement at IONOS support a healthy work-life balance and foster collaboration among team members.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the IONOS careers portal.
  • Phone or video screening to assess communication skills and cultural fit.
  • On-site or virtual interview with the hiring manager and relevant team members to discuss the role and company in more detail.
  • Final decision and job offer for successful candidates.

Key Assessment Areas:

  • Communication skills and ability to engage customers effectively across multiple channels.
  • Analytical and problem-solving skills to optimize campaign results and drive customer satisfaction.
  • Cultural fit and alignment with IONOS' values and work environment.
  • Technical understanding of cloud and AI technologies, as well as relevant marketing tools.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience in sales, marketing, and customer engagement.
  • Demonstrate your analytical skills and ability to drive campaign success through specific examples and achievements.
  • Showcase your creativity and enthusiasm for innovative ideas in customer communication.

ATS Keywords: Customer engagement, omnichannel campaigns, data-driven marketing, cloud technologies, AI, campaign optimization, stakeholder communication, sales, marketing, customer satisfaction, loyalty

ASSUMPTION: The application process at IONOS is designed to assess candidates' skills and cultural fit, with a focus on communication, analytical, and technical abilities.

πŸ› οΈ Tools & Technologies

  • CMS (Content Management System) for creating and managing customer communication.
  • Email marketing tools for targeted customer engagement and campaign delivery.
  • Data analysis and visualization tools for campaign performance tracking and optimization.
  • Project management tools for campaign planning and execution, such as Asana, Trello, or Microsoft Project.

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's standards.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity: IONOS prioritizes customer satisfaction and engagement in all its services and operations.
  • Innovation: The company encourages creativity and continuous improvement to drive digitalization and growth.
  • Collaboration: IONOS fosters a culture of teamwork and cross-functional collaboration to achieve common goals.

Work Style:

  • Data-driven: Candidates should be comfortable working with data and using it to inform decision-making and campaign optimization.
  • Adaptable: The role requires flexibility and adaptability to manage multiple campaigns and stakeholders effectively.
  • Customer-focused: A strong customer-centric mindset is essential for driving customer engagement and satisfaction.

Self-Assessment Questions:

  • Do you have a proven track record of driving customer engagement and campaign success in a sales or marketing role?
  • Are you comfortable working with data and using it to optimize campaign performance?
  • Do you thrive in a collaborative, cross-functional work environment, and are you able to manage multiple stakeholders effectively?

ASSUMPTION: Candidates who align with IONOS' values and work style, and who demonstrate a strong customer-centric mindset, will be well-suited to this role.

⚠️ Potential Challenges

  • The role may require managing multiple campaigns simultaneously, which can be challenging and time-consuming.
  • IONOS operates across multiple markets and time zones, which may necessitate flexible working hours and collaboration with international teams.
  • The hybrid work arrangement may present unique challenges in terms of communication and collaboration, both remotely and on-site.
  • Candidates may face competition for this role, given IONOS' strong reputation and comprehensive benefits package.

ASSUMPTION: While this role presents several opportunities for growth and development, candidates should be prepared to manage multiple priorities and adapt to a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other customer campaign management roles, this position at IONOS offers a unique opportunity to work for a leading European digitalization partner with a comprehensive service portfolio.
  • IONOS' mid-sized company structure provides a more intimate work environment than larger corporations, with ample opportunities for collaboration and growth.
  • Candidates with experience in the IT industry may find this role particularly appealing, given IONOS' focus on cloud and AI technologies.

ASSUMPTION: This role at IONOS offers a unique blend of opportunities and challenges, making it an attractive choice for experienced professionals seeking to advance their careers in customer engagement and digitalization.

πŸ“ Sample Projects

  • Developing and executing a targeted email marketing campaign to increase customer retention and upselling opportunities.
  • Collaborating with product management to create personalized customer communication for a new cloud service launch.
  • Analyzing campaign performance data to identify trends and optimize customer engagement strategies across multiple channels.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative opportunities available in this role at IONOS.

❓ Key Questions to Ask During Interview

  • Can you describe the typical campaign lifecycle and how it is managed within the team?
  • How does the team collaborate with other departments, such as product management and marketing, to create targeted customer communication?
  • What are the key performance indicators (KPIs) used to measure campaign success, and how are they tracked and optimized?
  • How does IONOS support the professional development and growth of its employees in customer campaign management roles?
  • What is the work-life balance like for this role, and how is it supported by the hybrid work arrangement?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities available in this role at IONOS.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the IONOS careers portal.
  • Tailor your resume and cover letter to highlight your relevant experience in sales, marketing, and customer engagement.
  • Prepare for your interview by researching IONOS' services, values, and company culture.
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.