Customer Campaign Manager (w/m/d)

📌 Core Information

🔹 Job Title: Customer Campaign Manager (w/m/d)

🔹 Company: IONOS SE

🔹 Location: Karlsruhe, Germany

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Office and Remote)

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational planning and execution of international omnichannel, cross-selling, and upselling campaigns for existing customers
• Effective customer engagement across various communication channels
• Collaboration with product management, marketing, and customer intelligence for targeted customer communication
• Continuous analysis and optimization of campaign results to improve customer satisfaction and retention
• Presentation of campaign concepts and results to stakeholders and decision-makers

ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a strong focus on data-driven decision making and customer-centric communication.

📋 Key Responsibilities

✅ Plan and execute international omnichannel, cross-selling, and upselling campaigns for existing customers

✅ Engage customers effectively across various communication channels (Online, E-Mail, Telesales, and Mobile App)

✅ Collaborate with product management, marketing, and customer intelligence for targeted customer communication

✅ Create personalized customer communication and control its distribution across diverse channels

✅ Analyze and optimize campaign results to enhance customer satisfaction and retention

✅ Present campaign concepts and results to stakeholders and decision-makers

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement, with a strong emphasis on data analysis and customer engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in sales or marketing, ideally within the IT sector

Required Skills:

• Proven experience in data-driven campaigns and familiarity with CMS and email marketing tools
• Strong understanding of cloud and AI technologies
• Excellent analytical and numerical skills
• Creative mindset and ability to generate innovative ideas
• Excellent communication skills in German and English
• Self-motivated, team-oriented, and goal-driven work style
• Resilience and problem-solving skills in dynamic environments

Preferred Skills:

• Experience with customer relationship management (CRM) software
• Knowledge of the IT industry and its trends
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in sales or marketing, with a focus on data-driven campaigns and customer engagement. Familiarity with cloud and AI technologies is a plus.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (Based on industry standards for a mid-level marketing role in Germany)

Benefits:

• Hybrid working model
• Flexible working hours through trust-based working time
• Subsidized canteen and various free beverages at some locations
• Modern office spaces with excellent transport connections
• Employee discounts for various activities and products
• Membership in various sports and health programs
• Regular employee events, such as summer and winter parties, as well as workshops
• Numerous training and development opportunities

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany, considering the required experience and skills. Benefits are based on the information provided by the company.

📌 Applicant Insights

🔍 Company Context

Industry: IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB), offering a wide range of services, including web presence and productivity solutions, e-commerce, online marketing tools, and cloud services.

Company Size: IONOS has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: IONOS was founded in 1988 and has since grown to become a leading provider of digitalization services for SMBs.

Company Description:

• IONOS offers a comprehensive portfolio of services, acting as a 'one-stop shop' for SMB digitalization needs
• The company operates across 18 markets in Europe and North America, with services accessible worldwide
• IONOS values diversity and welcomes all applications, regardless of factors such as gender, nationality, or sexual orientation

Company Specialties:

• Applications
• Websites
• Webhosting
• Online Marketing
• Cloud Computing
• Homepage
• Hosting
• IaaS
• Servers

Company Website: www.ionos.de

ASSUMPTION: IONOS' extensive service portfolio and global presence provide ample opportunities for professional growth and development within the company.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the marketing department and collaborates with various teams, including product management and customer intelligence

Work Arrangement: Hybrid work arrangement, combining on-site work at the Karlsruhe office with remote work

Growth Opportunities:

• Expansion of responsibilities based on performance and company growth
• Cross-functional collaboration and learning opportunities within the marketing department and other teams
• Potential career progression into senior marketing roles or management positions

ASSUMPTION: This role offers opportunities for professional growth and development within the company, with a focus on expanding responsibilities and learning from cross-functional collaboration.

🌍 Location & Work Environment

Office Type: Modern office spaces with excellent transport connections

Office Location(s): Karlsruhe, Germany

Geographic Context:

• Karlsruhe is a vibrant city in the southwest of Germany, known for its rich cultural scene and high quality of life
• The city is home to several tech companies and startups, providing a dynamic and innovative work environment
• Karlsruhe offers a variety of leisure activities, including parks, museums, and sports facilities

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good balance between on-site collaboration and remote work, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Relevant experience in sales or marketing, with a focus on data-driven campaigns
• Strong analytical and numerical skills
• Excellent communication skills in German and English
• Cultural fit and alignment with IONOS' values and work environment

Application Tips:

• Highlight relevant experience in data-driven campaigns and customer engagement
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the job requirements
• Prepare for interview questions related to your experience with data analysis, campaign planning, and customer communication

ATS Keywords: Data-driven campaigns, customer engagement, marketing strategy, campaign planning, customer communication, data analysis, cloud technologies, AI technologies, sales, marketing

ASSUMPTION: The application process is designed to assess candidates' relevant experience, skills, and cultural fit for the role. Tailoring your application materials and preparing for interview questions will help you demonstrate your qualifications and increase your chances of success.

🛠️ Tools & Technologies

• CMS and email marketing tools (e.g., Adobe Experience Manager, Marketo)
• CRM software (e.g., Salesforce, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Cloud and AI technologies (e.g., AWS, Google Cloud, Microsoft Azure)

ASSUMPTION: Familiarity with relevant marketing tools, CRM software, and cloud/AI technologies will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Innovation and continuous improvement
• Collaboration and teamwork
• Responsibility and accountability
• Openness and transparency

Work Style:

• Data-driven and analytical mindset
• Creative and innovative approach to problem-solving
• Strong communication and collaboration skills
• Self-motivated and goal-driven work style
• Resilience and adaptability in dynamic environments

Self-Assessment Questions:

• Do I have a strong understanding of data-driven campaigns and customer engagement?
• Am I comfortable working in a dynamic and collaborative environment?
• Do I possess excellent communication skills in German and English?
• Am I resilient and adaptable in the face of change and challenges?

ASSUMPTION: Assessing your fit with IONOS' values and work style will help you determine if this role is the right fit for you and increase your chances of success in the application process.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and prioritization
• Keeping up with industry trends and technological advancements in cloud and AI technologies
• Balancing strategic planning with operational execution, which may require adaptability and flexibility
• Working in a dynamic and fast-paced environment, which may present challenges in maintaining work-life balance

ASSUMPTION: Acknowledging and addressing potential challenges will help you prepare for the role and demonstrate your ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on data-driven campaigns and customer engagement for existing customers
• IONOS' global presence and comprehensive service portfolio provide unique opportunities for professional growth and development
• Career progression in this role may involve expanding responsibilities, cross-functional collaboration, or moving into senior marketing roles or management positions

ASSUMPTION: Comparing this role to similar positions in the industry will help you understand its unique aspects and identify opportunities for growth and development within IONOS.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to improve customer retention for a specific product line
• Analyzing customer data to identify trends and opportunities for cross-selling and upselling campaigns
• Collaborating with product management to create personalized customer communication for a new product launch

ASSUMPTION: Familiarity with relevant marketing tools and data analysis techniques will be beneficial for success in these sample projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does IONOS support the professional growth and development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does IONOS approach work-life balance, and what resources are available to support employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview will help you assess the role's fit with your skills, experience, and career goals, as well as demonstrate your interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in data-driven campaigns, customer engagement, and marketing strategy
• Prepare for interview questions related to your experience with data analysis, campaign planning, and customer communication
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
• If selected for an interview, research IONOS' company culture and values to demonstrate your cultural fit and alignment with the organization

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.