📌 Core Information
🔹 Job Title: Customer Campaign Manager (w/m/d)
🔹 Company: IONOS DE
🔹 Location: Karlsruhe, Germany
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Office and Remote)
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational planning of international omnichannel campaigns for existing customers
- Effective customer engagement across various communication channels
- Continuous analysis and optimization of campaign results
- Collaboration with product management, marketing, and customer intelligence teams
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Plan and execute international omnichannel campaigns for existing customers
✅ Engage customers effectively across various communication channels (Online, E-Mail, Telesales, Mobile App)
✅ Collaborate with product management, marketing, and customer intelligence teams to create personalized customer communication
✅ Analyze and optimize campaign results to improve customer satisfaction and retention
✅ Present campaign concepts and results to stakeholders and decision-makers
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in sales or marketing, ideally within the IT sector
Required Skills:
- Proven experience with data-driven campaigns and CMS/Email marketing tools
- Strong analytical and creative thinking skills
- Excellent communication skills in German and English
- Self-motivated, team-oriented, and goal-driven work style
- Resilience and problem-solving skills
Preferred Skills:
- Experience with cloud and AI technologies
- Familiarity with the IT industry and its trends
ASSUMPTION: Candidates with a proven track record in data-driven marketing campaigns and a strong understanding of the IT industry will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (Based on industry standards for a mid-level marketing role in Germany)
Benefits:
- Hybrid work model
- Flexible working hours
- Subsidized canteen and free beverages
- Modern office spaces with excellent transport links
- Employee discounts for various activities and products
- Membership events such as summer and winter parties, as well as workshops
- Various training and development opportunities
- Health programs and sports courses
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany, considering the required experience and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB), offering a wide range of services including web presence, productivity, e-commerce, online marketing, and cloud solutions.
Company Size: IONOS has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: IONOS was founded in 1988 and has since grown to serve around six million customers across 18 markets in Europe and North America.
Company Description:
- IONOS is a leading European provider of cloud infrastructure, cloud services, and hosting services
- The company offers a 'one-stop-shop' for all digitalization needs, from domains and web hosting to classic website builders, e-commerce, and online marketing tools
- IONOS is committed to open structures, a lively working culture, and flat hierarchies with a dynamic team spirit
Company Specialties:
- Applications
- Websites
- Webhosting
- Online Marketing
- Cloud Computing
- Homepage
- Hosting
- IaaS
- and Servers
Company Website: ionos.com
ASSUMPTION: IONOS' extensive range of services and large customer base provide ample opportunities for professional growth and development within the company.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company
Reporting Structure: The Customer Campaign Manager will report to the Head of Marketing or a similar role, working closely with various teams such as product management, marketing, and customer intelligence
Work Arrangement: Hybrid work arrangement with a combination of office and remote work, offering flexibility and a good work-life balance
Growth Opportunities:
- Progression to a senior marketing role or management position within the company
- Expansion of responsibilities to include additional markets or product lines
- Opportunities to specialize in specific areas of marketing or campaign management
ASSUMPTION: With IONOS' extensive range of services and large customer base, there are numerous opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern office spaces with excellent transport links and a collaborative work environment
Office Location(s): Karlsruhe, Germany
Geographic Context:
- Karlsruhe is a vibrant city in the southwest of Germany, known for its historic architecture and cultural attractions
- The city offers a high quality of life with numerous parks, museums, and recreational opportunities
- Karlsruhe is well-connected by public transportation, with easy access to major cities such as Stuttgart and Frankfurt
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options, allowing for a good work-life balance
ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance, while the modern office spaces offer a collaborative and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Data-driven decision-making skills
- Communication and presentation skills
- Collaboration and teamwork skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with data-driven campaigns and CMS/Email marketing tools
- Demonstrate strong analytical and creative thinking skills in your resume and cover letter
- Showcase your excellent communication skills in both German and English
- Prepare examples of successful marketing campaigns you've managed in the past
ATS Keywords: Data-driven campaigns, CMS tools, Email marketing, customer engagement, campaign optimization, strategic planning, cross-functional collaboration, IT industry, cloud technologies, AI technologies, analytical thinking, creative mindset, resilience, problem-solving
ASSUMPTION: The interview process will focus on assessing the candidate's data-driven decision-making skills, communication and collaboration abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- CMS tools (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Cloud and AI technologies (e.g., AWS, Google Cloud, Microsoft Azure)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Open communication and transparency
- Work-life balance and employee well-being
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and resilient
- Results-oriented and goal-driven
Self-Assessment Questions:
- Do you have a proven track record of success in data-driven marketing campaigns?
- Are you comfortable working in a collaborative, cross-functional environment?
- Do you thrive in a dynamic, fast-paced work environment?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Candidates who align with IONOS' company values and work style will be most successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple international campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest trends and developments in the IT industry, necessitating continuous learning and adaptation
- Collaborating effectively with various teams and stakeholders, requiring strong communication and interpersonal skills
- Working in a hybrid environment, balancing remote and office work, which may present unique challenges in terms of communication and collaboration
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, a proactive approach to learning, excellent communication skills, and a willingness to adapt to different work environments.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data-driven decision-making and campaign optimization
- The IT industry context requires a strong understanding of cloud and AI technologies, as well as the ability to adapt to rapid industry changes
- Career progression in this role may involve expanding responsibilities to include additional markets or product lines, rather than moving into management
ASSUMPTION: Candidates with experience in data-driven marketing campaigns within the IT industry will find this role particularly suited to their skills and interests.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to improve customer retention for a specific product line
- Analyzing customer data to identify trends and opportunities for targeted advertising campaigns
- Collaborating with the product management team to create personalized customer communication for a new product launch
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and creative nature of the Customer Campaign Manager role at IONOS.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign planning process and how it involves cross-functional collaboration?
- How does IONOS support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
- How does IONOS measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for growth and advancement within the marketing department, and how has this role contributed to such growth in the past?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IONOS job portal
- Tailor your resume and cover letter to highlight your relevant experience with data-driven campaigns, CMS/Email marketing tools, and the IT industry
- Prepare examples of successful marketing campaigns you've managed in the past, demonstrating your data-driven approach and creative thinking
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
