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Customer Campaign Manager (w/m/d)

IONOS DE
Full-time
On-site
Karlsruhe, Baden-WΓΌrttemberg, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Customer Campaign Manager (w/m/d)

πŸ”Ή Company: IONOS DE

πŸ”Ή Location: Karlsruhe, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: IT Services and IT Consulting

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (Office and Remote)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic and operational planning of international omnichannel campaigns for existing customers
  • Effective customer engagement across various communication channels
  • Continuous analysis and optimization of campaign results
  • Collaboration with product management, marketing, and customer intelligence teams

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Plan and execute international omnichannel campaigns for existing customers

βœ… Engage customers effectively across various communication channels (Online, E-Mail, Telesales, Mobile App)

βœ… Collaborate with product management, marketing, and customer intelligence teams to create personalized customer communication

βœ… Analyze and optimize campaign results to improve customer satisfaction and retention

βœ… Present campaign concepts and results to stakeholders and decision-makers

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in sales or marketing, ideally within the IT sector

Required Skills:

  • Proven experience with data-driven campaigns and CMS/Email marketing tools
  • Strong analytical and creative thinking skills
  • Excellent communication skills in German and English
  • Self-motivated, team-oriented, and goal-driven work style
  • Resilience and problem-solving skills

Preferred Skills:

  • Experience with cloud and AI technologies
  • Familiarity with the IT industry and its trends

ASSUMPTION: Candidates with a proven track record in data-driven marketing campaigns and a strong understanding of the IT industry will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (Based on industry standards for a mid-level marketing role in Germany)

Benefits:

  • Hybrid work model
  • Flexible working hours
  • Subsidized canteen and free beverages
  • Modern office spaces with excellent transport links
  • Employee discounts for various activities and products
  • Membership events such as summer and winter parties, as well as workshops
  • Various training and development opportunities
  • Health programs and sports courses

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany, considering the required experience and the company's size.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB), offering a wide range of services including web presence, productivity, e-commerce, online marketing, and cloud solutions.

Company Size: IONOS has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: IONOS was founded in 1988 and has since grown to serve around six million customers across 18 markets in Europe and North America.

Company Description:

  • IONOS is a leading European provider of cloud infrastructure, cloud services, and hosting services
  • The company offers a 'one-stop-shop' for all digitalization needs, from domains and web hosting to classic website builders, e-commerce, and online marketing tools
  • IONOS is committed to open structures, a lively working culture, and flat hierarchies with a dynamic team spirit

Company Specialties:

  • Applications
  • Websites
  • Webhosting
  • Online Marketing
  • Cloud Computing
  • Homepage
  • Hosting
  • IaaS
  • and Servers

Company Website: ionos.com

ASSUMPTION: IONOS' extensive range of services and large customer base provide ample opportunities for professional growth and development within the company.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company

Reporting Structure: The Customer Campaign Manager will report to the Head of Marketing or a similar role, working closely with various teams such as product management, marketing, and customer intelligence

Work Arrangement: Hybrid work arrangement with a combination of office and remote work, offering flexibility and a good work-life balance

Growth Opportunities:

  • Progression to a senior marketing role or management position within the company
  • Expansion of responsibilities to include additional markets or product lines
  • Opportunities to specialize in specific areas of marketing or campaign management

ASSUMPTION: With IONOS' extensive range of services and large customer base, there are numerous opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern office spaces with excellent transport links and a collaborative work environment

Office Location(s): Karlsruhe, Germany

Geographic Context:

  • Karlsruhe is a vibrant city in the southwest of Germany, known for its historic architecture and cultural attractions
  • The city offers a high quality of life with numerous parks, museums, and recreational opportunities
  • Karlsruhe is well-connected by public transportation, with easy access to major cities such as Stuttgart and Frankfurt

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options, allowing for a good work-life balance

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance, while the modern office spaces offer a collaborative and engaging work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

  • Data-driven decision-making skills
  • Communication and presentation skills
  • Collaboration and teamwork skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience with data-driven campaigns and CMS/Email marketing tools
  • Demonstrate strong analytical and creative thinking skills in your resume and cover letter
  • Showcase your excellent communication skills in both German and English
  • Prepare examples of successful marketing campaigns you've managed in the past

ATS Keywords: Data-driven campaigns, CMS tools, Email marketing, customer engagement, campaign optimization, strategic planning, cross-functional collaboration, IT industry, cloud technologies, AI technologies, analytical thinking, creative mindset, resilience, problem-solving

ASSUMPTION: The interview process will focus on assessing the candidate's data-driven decision-making skills, communication and collaboration abilities, and cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • CMS tools (e.g., WordPress, Drupal)
  • Email marketing platforms (e.g., Mailchimp, HubSpot)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello)
  • Cloud and AI technologies (e.g., AWS, Google Cloud, Microsoft Azure)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as well as a willingness to learn and adapt to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric approach
  • Innovation and continuous improvement
  • Collaboration and teamwork
  • Open communication and transparency
  • Work-life balance and employee well-being

Work Style:

  • Data-driven and analytical
  • Creative and innovative
  • Collaborative and team-oriented
  • Adaptable and resilient
  • Results-oriented and goal-driven

Self-Assessment Questions:

  • Do you have a proven track record of success in data-driven marketing campaigns?
  • Are you comfortable working in a collaborative, cross-functional environment?
  • Do you thrive in a dynamic, fast-paced work environment?
  • Are you committed to continuous learning and professional development?

ASSUMPTION: Candidates who align with IONOS' company values and work style will be most successful in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

  • Managing multiple international campaigns simultaneously, requiring strong organizational skills and time management
  • Keeping up with the latest trends and developments in the IT industry, necessitating continuous learning and adaptation
  • Collaborating effectively with various teams and stakeholders, requiring strong communication and interpersonal skills
  • Working in a hybrid environment, balancing remote and office work, which may present unique challenges in terms of communication and collaboration

ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, a proactive approach to learning, excellent communication skills, and a willingness to adapt to different work environments.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on data-driven decision-making and campaign optimization
  • The IT industry context requires a strong understanding of cloud and AI technologies, as well as the ability to adapt to rapid industry changes
  • Career progression in this role may involve expanding responsibilities to include additional markets or product lines, rather than moving into management

ASSUMPTION: Candidates with experience in data-driven marketing campaigns within the IT industry will find this role particularly suited to their skills and interests.

πŸ“ Sample Projects

  • Developing and executing a targeted email marketing campaign to improve customer retention for a specific product line
  • Analyzing customer data to identify trends and opportunities for targeted advertising campaigns
  • Collaborating with the product management team to create personalized customer communication for a new product launch

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and creative nature of the Customer Campaign Manager role at IONOS.

❓ Key Questions to Ask During Interview

  • Can you describe the typical campaign planning process and how it involves cross-functional collaboration?
  • How does IONOS support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
  • How does IONOS measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
  • What opportunities exist for growth and advancement within the marketing department, and how has this role contributed to such growth in the past?

ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the IONOS job portal
  • Tailor your resume and cover letter to highlight your relevant experience with data-driven campaigns, CMS/Email marketing tools, and the IT industry
  • Prepare examples of successful marketing campaigns you've managed in the past, demonstrating your data-driven approach and creative thinking
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.