Customer Campaign Manager (w/m/d)

📌 Core Information

🔹 Job Title: Customer Campaign Manager (w/m/d)

🔹 Company: IONOS SE

🔹 Location: Karlsruhe, Germany

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Office and Remote)

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational planning of international omnichannel, cross-selling, and upselling campaigns for existing customers
• Effective customer engagement across various communication channels
• Collaboration with product management, marketing, and customer intelligence for targeted customer communication
• Continuous analysis and optimization of campaign results to enhance customer satisfaction and retention

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and strong communication abilities to effectively manage customer campaigns and collaborate with various teams.

📋 Key Responsibilities

✅ Strategic and operational planning and execution of international omnichannel, cross-selling, and upselling campaigns for existing customers

✅ Effective customer engagement across various communication channels (Online, E-Mail, Telesales, and Mobile App)

✅ Collaboration with product management, marketing, and customer intelligence for targeted customer communication

✅ Creation of personalized customer communication and control of its distribution across diverse channels

✅ Continuous analysis and optimization of campaign results to enhance customer satisfaction and retention

✅ Presentation of campaign concepts and results to stakeholders and decision-makers

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple responsibilities and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 5-10 years of experience in sales or marketing, ideally within the IT sector

Required Skills:

• Proven experience with data-driven campaigns and familiarity with CMS and email marketing tools
• Strong analytical and numerical skills
• Excellent communication skills in German and English
• Creative mindset and ability to generate innovative ideas
• Self-motivated and resilient with a solution-oriented approach

Preferred Skills:

• Experience with cloud and AI technologies
• Knowledge of the IT industry and its trends

ASSUMPTION: Candidates with a proven track record in data-driven marketing campaigns and a strong understanding of the IT industry will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (Based on industry standards for a mid-level marketing role in Germany)

Benefits:

• Hybrid working model
• Flexible working hours through trust-based working time
• Subsidized canteen and various free beverages at some locations
• Modern office spaces with excellent transport links
• Employee discounts for activities and products
• Membership events such as summer and winter parties, as well as workshops
• Numerous training and development opportunities
• Various health offers, such as sports and health courses

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany, considering the required experience and the location of the role.

📌 Applicant Insights

🔍 Company Context

Industry: IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB), offering web presence, productivity, and cloud services across 18 markets in Europe and North America.

Company Size: IONOS has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: IONOS was founded in 1988 and has since grown to become a leading provider of digitalization services for SMBs.

Company Description:

• IONOS offers a wide range of services, including domains, web hosting, website builders, e-commerce, online marketing tools, and cloud solutions
• The company operates as a 'one-stop-shop' for SMBs' digitalization needs, providing a comprehensive suite of services to support their growth and success
• IONOS values diversity and welcomes all applicants regardless of their background, promoting an inclusive work environment

Company Specialties:

• Web presence and productivity solutions
• Cloud computing and AI technologies
• Online marketing and e-commerce platforms

Company Website: ionos.de

ASSUMPTION: IONOS' extensive service portfolio and commitment to diversity make it an attractive employer for candidates seeking a dynamic and inclusive work environment.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: The Customer Campaign Manager will report directly to the Head of Marketing or a similar role

Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work

Growth Opportunities:

• Progression to a senior marketing role or management position
• Expansion of responsibilities to include additional markets or product lines
• Development of expertise in emerging technologies and trends within the IT industry

ASSUMPTION: This role offers strong growth potential for candidates with a proven track record in marketing and a desire to advance their careers within the IT industry.

🌍 Location & Work Environment

Office Type: Modern office spaces with excellent transport links and various amenities

Office Location(s): Karlsruhe, Germany

Geographic Context:

• Karlsruhe is a mid-sized city in southwestern Germany, known for its IT industry and high quality of life
• The city offers a mix of urban and natural environments, with numerous parks, museums, and cultural attractions
• Karlsruhe has excellent transport links, including a high-speed train connection to Frankfurt and other major cities

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement and modern office spaces at IONOS provide a flexible and collaborative work environment that caters to the needs of diverse employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview or assessment to evaluate problem-solving skills and strategic thinking

Key Assessment Areas:

• Strategic thinking and analytical skills
• Communication and presentation abilities
• Cultural fit and alignment with IONOS' values
• Problem-solving and resilience in dynamic environments

Application Tips:

• Highlight relevant experience in data-driven marketing campaigns and the IT industry
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare examples of successful marketing campaigns and their results to demonstrate your abilities
• Research IONOS' services and industry to showcase your understanding of the company and its offerings

ATS Keywords: Customer Campaign Manager, Marketing, Sales, IT, Data-Driven Campaigns, CMS, Email Marketing, Cloud Technologies, AI Technologies, Strategic Planning, Cross-Selling, Upselling, Customer Engagement, Campaign Optimization

ASSUMPTION: The application process at IONOS is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking, communication abilities, and problem-solving in dynamic environments.

🛠️ Tools & Technologies

• CMS and email marketing tools (e.g., Adobe Experience Manager, Mailchimp)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Cloud and AI technologies (e.g., AWS, Microsoft Azure, Google Cloud Platform)

ASSUMPTION: Familiarity with relevant marketing tools, data analysis platforms, and cloud technologies will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Focus on customer needs and satisfaction
• Innovation: Embrace new ideas and technologies to drive growth
• Collaboration: Work together to achieve common goals and drive success

Work Style:

• Dynamic and fast-paced environment, with a focus on results and continuous improvement
• Strong emphasis on teamwork and collaboration, with opportunities for cross-functional projects and initiatives
• Flat hierarchy and open communication, with a focus on empowerment and decision-making

Self-Assessment Questions:

• Do you thrive in dynamic environments and enjoy working on multiple projects simultaneously?
• Are you comfortable presenting complex ideas and data-driven insights to stakeholders and decision-makers?
• Do you value collaboration and enjoy working with diverse teams to achieve common goals?

ASSUMPTION: Candidates who are comfortable working in a dynamic and fast-paced environment, with a strong focus on collaboration and innovation, will be well-suited to IONOS' company culture.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong project management skills and prioritization
• Working with diverse teams and stakeholders, necessitating excellent communication and collaboration abilities
• Keeping up with industry trends and emerging technologies, demanding continuous learning and adaptation
• Balancing strategic planning and operational execution, requiring a strong understanding of both high-level and tactical aspects of marketing campaigns

ASSUMPTION: Candidates with strong project management skills, excellent communication abilities, and a willingness to adapt to new technologies and trends will be best equipped to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data-driven campaigns and customer engagement across multiple channels
• This role requires a strong understanding of the IT industry and its trends, as well as familiarity with cloud and AI technologies
• Career progression in this role may involve expanding responsibilities to include additional markets or product lines, or advancing to a senior marketing or management position

ASSUMPTION: Candidates with experience in data-driven marketing campaigns and a strong understanding of the IT industry will find this role to be a unique and challenging opportunity for growth and development.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to increase customer engagement and retention
• Analyzing customer data to identify trends and opportunities for personalized communication and targeted offers
• Collaborating with product management to create and implement a cross-selling campaign for a new product launch

ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the Customer Campaign Manager role, as well as the importance of collaboration and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the typical structure and size of the marketing team, and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does IONOS support the professional development and growth of its marketing employees?
• What are the most challenging aspects of this role, and how has the previous incumbent approached them?
• How does IONOS measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: These questions are designed to provide insight into the role's structure, priorities, and challenges, as well as IONOS' approach to professional development and campaign measurement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IONOS job portal
• Tailor your resume and cover letter to highlight your relevant experience in data-driven marketing campaigns and the IT industry
• Prepare examples of successful marketing campaigns and their results to demonstrate your abilities
• Research IONOS' services and industry to showcase your understanding of the company and its offerings
• Follow up with the hiring manager one week after your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.