Customer Campaign Manager (w/m/d)

📌 Core Information

🔹 Job Title: Customer Campaign Manager (w/m/d)

🔹 Company: IONOS SE

🔹 Location: Karlsruhe, Germany

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Office and Remote)

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational planning and execution of international omnichannel, cross-selling, and upselling campaigns for existing customers.
• Effective customer engagement across various communication channels.
• Continuous analysis and optimization of campaign results to improve customer satisfaction and retention.
• Collaboration with product management, marketing, and customer intelligence teams to ensure targeted customer communication.

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and strong communication abilities to effectively manage customer campaigns and drive results.

📋 Key Responsibilities

✅ Plan and execute international omnichannel, cross-selling, and upselling campaigns for existing customers.

✅ Engage customers effectively through various communication channels, including online, email, telesales, and mobile app.

✅ Collaborate with product management, marketing, and customer intelligence teams to ensure targeted customer communication.

✅ Create personalized customer communication and control its distribution across diverse channels.

✅ Continuously analyze and optimize campaign results to enhance customer satisfaction and retention.

✅ Present campaign concepts and results to stakeholders and decision-makers.

ASSUMPTION: The role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field.

Experience: 5-10 years of experience in sales or marketing, ideally within the IT sector.

Required Skills:

• Proven experience in data-driven campaign management, with a strong understanding of CMS and email marketing tools.
• Excellent communication skills in German and English.
• Strong analytical and creative thinking abilities.
• Self-motivated, team-oriented, and goal-driven work style.
• Resilience and problem-solving skills to thrive in dynamic environments.

Preferred Skills:

• Experience with cloud and AI technologies.
• Familiarity with the IT industry and its trends.

ASSUMPTION: Candidates with a proven track record in data-driven campaign management and strong communication skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (Based on industry standards for a mid-level marketing role in Germany)

Benefits:

• Hybrid work model.
• Flexible working hours through trust-based working time model.
• Subsidized canteen and various free beverages at some locations.
• Modern office spaces with excellent transportation links.
• Employee discounts on various activities and products.
• Membership events, such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Health programs, including sports and health courses.

Working Hours: Full-time position with flexible hours and a hybrid work arrangement.

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany, considering the required experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB), operating across 18 markets in Europe and North America with a customer base of around six million.

Company Size: IONOS has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: IONOS was founded in 1988 and has since grown to become a leading provider of cloud infrastructure, cloud services, and hosting services in Europe.

Company Description:

• IONOS offers a wide range of services, including web presence and productivity solutions, domains, web hosting, classic website builders, e-commerce, online marketing tools, and cloud solutions.
• The company prides itself on its open structures, lively working culture, and flat hierarchies, fostering a dynamic team spirit.
• IONOS values diversity and welcomes all applicants, regardless of their gender, nationality, ethnic and social origin, religion, disability, age, sexual orientation, and identity, physical appearance, family status, or any other irrelevant factor.

Company Specialties:

• Applications
• Websites
• Web hosting
• Online marketing
• Cloud computing
• Homepage
• Hosting
• IaaS
• Servers

Company Website: IONOS Website

ASSUMPTION: IONOS' extensive service portfolio and commitment to diversity create an attractive work environment for applicants seeking growth and development opportunities.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.

Reporting Structure: The Customer Campaign Manager will report directly to the Head of Campaign Management and collaborate with various teams, including product management, marketing, and customer intelligence.

Work Arrangement: Hybrid work arrangement, combining on-site work at IONOS offices with remote work from home or other locations.

Growth Opportunities:

• Progression to senior or management roles within the marketing department.
• Expansion into related fields, such as product management or customer intelligence.
• International career opportunities, given IONOS' global presence.

ASSUMPTION: The hybrid work arrangement and diverse growth opportunities make this role attractive to candidates seeking a balance between on-site collaboration and remote work flexibility.

🌍 Location & Work Environment

Office Type: Modern office spaces with excellent transportation links and various amenities, such as subsidized canteens and free beverages.

Office Location(s): Karlsruhe, Germany

Geographic Context:

• Karlsruhe is a vibrant city in the southwest of Germany, known for its historic architecture and cultural attractions.
• The city offers a high quality of life, with a well-developed public transportation system and numerous parks and green spaces.
• Karlsruhe is home to several universities and research institutions, fostering a dynamic and innovative environment.

Work Schedule: Full-time position with flexible hours and a hybrid work arrangement, allowing for a healthy work-life balance.

ASSUMPTION: The modern office environment and attractive geographic context make IONOS an appealing workplace for candidates seeking a balance between professional growth and personal well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the IONOS careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• On-site or virtual interview with the hiring manager and relevant team members to discuss the role, responsibilities, and company culture.
• Final decision and job offer for successful candidates.

Key Assessment Areas:

• Communication skills and language proficiency in German and English.
• Analytical and creative thinking abilities.
• Problem-solving skills and resilience in dynamic environments.
• Cultural fit and alignment with IONOS' values and work style.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
• Demonstrate your understanding of data-driven campaign management and its application in the IT industry.
• Showcase your ability to work effectively in a hybrid work environment and collaborate with diverse teams.

ATS Keywords: Customer Campaign Management, Data-Driven Campaigns, CMS Tools, Email Marketing Tools, Cloud Technologies, AI Technologies, Analytical Thinking, Creativity, Communication Skills, Teamwork, Resilience, Solution Orientation

ASSUMPTION: Applicants should emphasize their relevant skills and experiences in their application materials to increase their chances of success in the interview process.

🛠️ Tools & Technologies

• CMS and email marketing tools (e.g., Adobe Experience Manager, Marketo)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Cloud and AI technologies (e.g., AWS, Microsoft Azure, Google Cloud Platform)

ASSUMPTION: Familiarity with relevant tools and technologies will be beneficial for candidates seeking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation
• Collaboration
• Responsibility
• Trust

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on teamwork and collaboration
• Flat hierarchies and open communication
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in dynamic environments and enjoy working on multiple projects simultaneously?
• Are you comfortable collaborating with diverse teams and stakeholders to achieve common goals?
• Do you possess strong analytical and creative thinking abilities, enabling you to develop innovative campaign strategies?

ASSUMPTION: Candidates who align with IONOS' values and work style will be more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management.
• Working in a dynamic and fast-paced environment, which may involve adapting to changes and priorities quickly.
• Collaborating with diverse teams and stakeholders, requiring strong communication and interpersonal skills.
• Adapting to a hybrid work arrangement, balancing on-site and remote work effectively.

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them in their application materials and interviews.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data-driven campaign management and requires a strong understanding of cloud and AI technologies.
• IONOS' global presence and extensive service portfolio provide unique opportunities for career growth and development compared to smaller or more specialized companies.
• This role offers a hybrid work arrangement, combining on-site and remote work, which may be more or less flexible than other companies' policies.

ASSUMPTION: Applicants should consider these factors when comparing this role to similar positions in other companies.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to upsell existing customers on a new product or service offering.
• Analyzing customer data to identify trends and opportunities for cross-selling or upselling campaigns, and presenting findings to stakeholders.
• Collaborating with product management to create personalized customer communication for a new product launch, ensuring effective distribution across multiple channels.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Customer Campaign Manager role at IONOS.

❓ Key Questions to Ask During Interview

• Can you describe a typical campaign management project and the key challenges faced in executing it successfully?
• How does the team structure and collaboration processes work within the campaign management department, and how do they facilitate effective communication and decision-making?
• What opportunities exist for professional development and growth within the marketing department and the company as a whole?
• How does IONOS support work-life balance for employees working in a hybrid arrangement?
• Can you provide examples of how IONOS fosters a culture of innovation and continuous improvement within the marketing department?

ASSUMPTION: Asking these questions will help applicants better understand the role, the team dynamics, and the company culture, enabling them to make informed decisions about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IONOS careers portal.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
• Prepare for the interview by researching IONOS' services, company culture, and industry trends.
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
• If selected, complete any additional assessments or background checks as required by IONOS.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.